Today, “if” your dealership should be doing PPC is hardly a discussion. But when examining your current PPC solution, there are a few things worth taking a closer look at, like what’s actually included in your PPC package, versus what should be?
As of Wednesday, August 2, 2016, Facebook has made some BIG changes to their Business Page layout—again. This time, we’re looking at a massive cover photo, a very prominent Call-To-Action button, more room to host your About section, and much more. Here’s a deeper dive into each of the new features, and the first look at how you can use them to your dealership’s benefit:
To gain some insight into setting appointments, our team listened to over 100 inbound phone calls made to dealerships via Craigslist ads. From those inbound opportunities, we were able to put together 5 ways you can get the most out of your Craigslist calls and turn every lead into an appointment.
Pokémon Go is officially the latest trend in the world of mobile apps. The new augmented reality game is especially magnetic for Millennials, the next generation of car shoppers, who remember trading cards and playing Pokémon on their Game Boys.
Engaged Facebook users are more likely to Comment, Like, and Share content, and ultimately be real, public “fans” of your dealership. But who is an engaged user, and how can you get them to “Like” your dealership so they can continue interacting with your content?
We know you’ve heard of Craigslist, but do you know about the changes Craigslist’s Auto section has undergone within the last 2 years? Sure, the site still makes our web designer cringe, but it’s attracting more used traffic than Autotrader and Cars.com combined. How? And more importantly, how can you sell more cars from it?
When dealers ask me to help their teams improve their Be-Back appointment percentage, the first thing I say is “call them.” By that, I mean, “Pick up the damn phone and actually call a Be-Back for once in your ever-loving life!”
Ever since data has existed, dealers have used it to target relevant audiences with their ads. Now, thanks to social media, there’s more consumer data at the individual level than ever before. This article will show you how you can unlock the hidden secret of Facebook ads for car dealers and make the ultimate connection with your customers.
Subscribe to our blog to receive our latest articles, tips for your dealership, and more.