HINT: Stop showing price! When it comes to listing vehicle prices on your website, you’ve likely had to decide whether to list MSRP, ask visitors to complete an ePrice request, use a 3rd party pricing tool, or a combination of all three. But what about showing price on sites like Craigslist? We’ve been urging dealers to STOP showing price on their Craigslist inventory ads, and we’ve seen their results skyrocket (nearly) overnight.
How valuable are 3rd party leads to your dealership? Whether you think dealers need 3rd party sites or not, I’ll wager you value ANY lead you’re paying good money for. But what if those leads were being “stolen” right from under your nose? Here’s what you ought to know about the 3rd party sites your dealership is using (and how to put a stop to it).
If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months.
This year alone, an estimated 3.6 million vehicles are expected to come off-lease and return to the market nationwide. That’s a HUGE number—is your dealership set up with the right strategy to push your CPO inventory?
Your performance goals and your OEM light the fire under your team for more new car sales—but what are you doing to move pre-owned inventory faster?
Why are big dealer groups like Penske and Asbury Automotive investing in used-car standalones? Because according to Auto Remarketing and Autotrader, the new-car market’s “affordability issue” is creating big demand for the used market. What’s YOUR dealership’s strategy to move more pre-owned inventory in 2017?