How To Give Better Gifts To Your Dealership’s Audience This Holiday

How To Give Better Gifts To Your Dealership’s Audience This Holiday

It’s the second week of December. Holiday banners already adorn your dealership’s website, direct mail campaigns are waiting to drop, and your red and white inventory is sparkling on your main showroom floor. Yeah, yours and every other dealership’s. What are you doing differently this year? What will make you take the search engines by storm, create lasting connections with your customers, and ultimately help you move more metal? Here are 4 ways you can give better gifts to your customers this season.

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5 Moments That Happen In A Car Buyer’s Journey That Will Change How Your Dealership Thinks

5 Moments That Happen In A Car Buyer’s Journey That Will Change How Your Dealership Thinks

Consumers aren’t hopping from dealership to dealership in search of the perfect vehicle anymore. By the time they get on your lot, shoppers today have already done their research. So when is the right time to reach them? Where? With what? Think With Google published their “Micro-Moments” research in 2015, and this new way of thinking couldn’t be more useful for your dealership today.

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