Have you heard of Facebook Marketplace, a new feature inside of Facebook that’s helping users buy and sell products online? If not, there’s one Marketplace section in particular that’s worth taking a closer look: the autos section. With a larger audience than Craigslist and Autotrader, Marketplace is quickly becoming the hotspot for listing pre-owned vehicles. And the best part? It’s free. Here’s what you need to know about Facebook Marketplace for auto dealers:
Mark Zuckerberg just made an announcement about the Facebook News Feed, and your dealership’s Facebook strategy WILL BE affected. Dive into this article to answer the questions that every business should be asking right now, like “Will my posts still show?” “Is my Business Page dead?” “What about my Facebook ads?” And—most importantly—“How the heck can I beat this?”
[PART III] Automotive’s Secret Weapon: 5 Fixed Ops Campaign Ideas That Will Make You Rethink Facebook
In the last part of this series, we’re going to take an in-depth look at 5 dealership fixed ops campaigns—from their targeting to their ad creative—to show you how your dealership can use Facebook to increase fixed ops revenue.
[PART II] Automotive’s Secret Weapon: The Best and Most Powerful Facebook Ad Campaigns For Auto Dealers
In Part I of Automotive’s Secret Weapon, we went into “why” thousands of local businesses are beginning to advertise on Facebook. But do you know what it takes to harness the FULL potential of Facebook Advertising in automotive? If you’re ready to uncover the 5 best Facebook ad campaigns for dealerships in 2018, dive into the second part of this series NOW.
In the first of this 3-part series, I’m going to tell you the reason behind why so many automotive dealers, OEMs, and agencies are investing so heavily in Facebook. (HINT: It has to do with who you’re able to reach…) If your dealership is wondering about Facebook Ads, like why you need them instead of regular posts, how much they cost, and if they actually work, you have to read this:
Recent studies have shown there’s a relationship between VDP views and vehicle sales. But beware: simply driving more VDP traffic isn’t always the answer. Unless it’s from In-Market Auto Shoppers, that is.