Getting Started: YouTube Advertising for Car Dealers

Aug 16, 2014 | Digital Marketing

YouTube.com is the second highest-ranked search engine in the world and receives more than one billion unique visitors every month, yet is one of the most underutilized platforms in the automotive industry. Why not dominate this channel with your dealership’s ads? Here is the guide to getting started with youtube advertising for car dealers:

The Quick Guide To Get Your Dealership On YouTube

Vehicle shoppers today are watching 78 videos a month on YouTube (that’s nearly 3 per day!) and 49% of car shoppers will visit a dealership’s lot immediately after watching a video.

Car shoppers watch nearly 3 YouTube videos a day and 49% of them will visit a dealer’s lot immediately after watching a video.
 Click to Tweet

YouTube allows you to target specific demographics, provides a free analytics tool to help you understand users’ interactions with your ads, and only collects payment when someone watches your ad (a meager 10-30¢ per view!).

Best of all, YouTube is incredibly easy to use. You can start video advertising in just three simple steps:

Step 1: Upload your video to YouTube

Login to your YouTube channel and upload your video. This will be used later during your ad creation.

Don’t have a video yet? We can create a custom 15 second pre-roll ad for your dealership, or you can view our DIY guide, 10 Ways To Make Exciting And Engaging Video Ads.

Step 2: Create an AdWords account

YouTube video ads are powered by Google AdWords. Creating an account will allow you to manage your ads and monitor your results. If you have an account already, just sign in!

Step 3: Launch your video ad

You’re almost there! Just select your video, decide who will see it, where it will show up, and how much you’d like to spend.

That’s it! You’re ready to dominate youtube advertising for car dealers!

In-Market Shopper Infographic - Download Now!

Blog Author - Brooke Jensen

Written By Brooke Jensen
Brooke handles all of Dealers United’s digital marketing. In addition to her love for design and copy, Brooke also adores her two dog-like kittens, playing the electric violin, and walking barefoot around the office.


Who is Dealers United?

Dealers United is a game-changing automotive company dedicated to helping auto dealers improve their dealerships. We have helped over 6,500 dealers nationwide cut costs, save time, and sell more cars.

Want our best articles delivered right into your inbox? Start receiving our best articles, tips for your dealership, and more by adding your information below.