Wednesday, May 4th | 8:00-8:50am

Live Session: Target Car Shoppers Like Presidential Campaigns Target Voters

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SESSION INFO

Wednesday, May 4, 2016

8:00 – 8:50am

Digital Dealer NE
Crowne Plaza, Cherry Hill, NJ

Presented by Christian Ziegler
COO of Dealers United, and Political Social Media Expert
  • Move away from just pushing out prices and generic inventory pictures, and learn how to leverage Facebook’s “big data” to tap into the personal interests and demographics of car shoppers in your area.
  • Learn how to create sales and service specials that connect with car shoppers on an emotional level.
  • Create a long-lasting reputation of being a local, community-focused dealership.

If you’re above the age of 18, have a pulse and need water to live, you’ve most likely been at the receiving end of micro targeting by Presidential candidates leveraging Facebook’s “big data” this election cycle. During this session, Christian will discuss how you can deploy the same tactics that Presidential candidates are using to connect with voters to emotionally connect with car shoppers in your area. In addition to learning about these tactics, Christian will provide you with real campaign ideas that you can implement at your store which will not only help sell more cars and increase traffic in your service bay, but also help position your dealership as “their dealership” for years to come.

In this session, you will learn how to:

Move away from just pushing out prices and generic inventory pictures, and learn how to leverage Facebook’s “big data” to tap into the personal interests and demographics of car shoppers in your area. Create sales and service specials that connect with car shoppers on an emotional level. Establish a long-lasting reputation of being a local, community-focused dealership.

Wednesday, May 4th | 8:00-8:50am

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