Pete Petersen

Pete Petersen

CEO

Responsible for the profit, direction and vision of Dealers United. Ensure customer, partner and employee happiness while building long term relationships with automotive dealers. Represent the best automotive partners in the industry and ensure maximum ROI for our members, partners and stakeholders.

Previously a member of S-One Holdings Corporation leadership team responsible for aligning technology and digital marketing with all S-One Holding companies overall business objectives. Oversee the development and enhancements of a seamless sales, marketing, eCommerce and distribution system that provides account specialists with a paperless customer management, order fulfillment and invoicing system.

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