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Descriptions

Unique Vehicle Stories

Help your online customers connect with vehiclesDifferentiate your online marketing from other dealershipsProfessional writers work on your behalf

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Help your online customers connect with vehiclesDifferentiate your online marketing from other dealershipsProfessional writers work on your behalf

  1. Dominate the search engine

    What happens when all vehicle descriptions are the same? Google ignores them. Rank higher on search engines by including custom, engaging descriptions on your VDPs that no other dealer has.

  2. Get emotional

    Draw on your customer’s emotions through creative, interesting vehicle descriptions, and help them connect with the essence of the vehicle, not just the price tag. Once they make that connection, they will be much more likely to purchase from you.

  3. Professional copy from professional writers

    Our writers don’t just know good copy — they know good writing. They manipulate literature wonders like vivid imagery, sensory words, and metaphors to make your new and used vehicle descriptions real.

  4. Revamp your existing inventory’s content

    We don’t want just a couple of your vehicle descriptions to shine. That’s why we’ll re-write your existing descriptions to make them just as snazzy, for free.

Infiniti example
2014 Infiniti Q50 in Liquid Platinum
Masterfully crafted with revolutionary style and compelling performance…feast your eyes on our 2014 Infiniti Q50 in Liquid Platinum. Our modern luxury sports sedan takes driving to new levels with its 3.7 Liter V6 which produces 328hp and is tethered to a seamless 7-speed automatic. This stellar combination allows our sedan to sprint from 0-60 mph in less than 6 seconds and results in 29mpg on the open highways. The seductive design of the Q50 features sculpted body panels, broad-shoulders and an aggressive stance. The innovation carries through to the elegant interior that has been intuitively designed with a fully customizable digital environment that saves audio, climate and navigation settings for each intelligent key. You’ll love Infiniti’s InTouch system that features dual display screens and the Bluetooth hands-free phone system with a hands-free text messaging assistant. Crank up the high definition sound system with satellite radio and enjoy turning heads in this spectacular machine. A host of advanced safety features are on board to protect you; an advanced airbag system, zone body construction w/front/rear crumple zones and vehicle dynamic control just to name a few. Reward yourself with maximum driving pleasure today!
Mazda example
2014 Mazda 6 Touring in Soul Red
Experience maximum driving pleasure in our completely redesigned 2014 Mazda 6. Presented in charming Soul Red, this Touring model is powered by Mazda’s intelligent 2.5 Liter SKYACTIV 4 cylinder engine which provides a gutsy 184 hp while paired with a fun-to-drive 6 Speed manual transmission. Nimble and light on its feet, you’ll love the precise steering and sporty handling that is absolutely dynamic as you score near 37mpg on the open road! The all-new and incredibly sexy sheetmetal is accented with 19 inch alloy wheels, halogen headlights and dual power side mirrors with integrated turn signal indicators. Style continues into the leatherette-trimmed cabin that is both well-built with premium materials and filled with convenient amenities made to spoil. Power windows & door locks, dual zone climate control, a full-color touch screen display, push-button start and an AM/FM/CD audio system with 6 speakers are just a few of the features you’ll find in this sedan. You’ll also have peace of mind with a host of advanced safety features including Blind Spot Monitoring, Rear Cross Traffic Alert, Dynamic Stability Control and a Traction Control System. Add some Zoom Zoom to your daily commute with the incredible Mazda 6 sports sedan.
Honda example
2014 Honda Accord Sedan Shown in Modern Steel Metallic
Highly regarded by all who drive it, our top-of-the line 2014 Honda Accord Sedan Touring in Modern Steel Metallic is eager to please. Our impeccable front wheel drive sedan is powered by a 3.5 Liter V6 engine that unleashes a healthy 278hp while perfectly paired with a responsive 6 Speed automatic transmission with sport mode. This stellar team rewards you with 34mpg on the open road and provides responsive acceleration not found in others in its class; 0-60mph in 6.1 seconds! Masterfully engineered, it’s no surprise our Accord was the only midsize sedan named to the prestigious Automobile Magazine All-Star list. A bold grille, heated mirrors, LED headlights and 17 inch alloy wheels enhance the silhouette of our refined Touring. Sit back in comfortable heated leather seats and enjoy the ambiance from the sunroof as well as a wealth of amenities including smart entry, push-button start, a multi-angle rearview camera and an auto-dimming rearview mirror. A central display communicates with the car’s technology to be your official command center and to provide you with a personalized driving experience at your fingertips with steering wheel-mounted controls. Imagine yourself behind the wheel enjoying the convenience of Bluetooth technology, voice activated navigation or a premium sound system with satellite radio and smartphone app integration. Thanks to its advanced compatibility engineering body structure, adaptive cruise control, collision and lane departure warning and responsive braking, you and your precious cargo will be kept out of harm’s way. The quality engineering and stellar reputation behind this Accord makes it the obvious choice.

FAQs

Who writes the descriptions?
Professional writers who know cars. No robots, no algorithms — just real people writing real, relatable vehicle stories.
How often are the descriptions written?
As soon as you upload your vehicle pictures, we write your vehicle descriptions. We write our stories based on the actual photos of your car — stock photos yield stock descriptions, and that’s what we’re here to help you avoid.
Will custom vehicle descriptions improve my search engine rankings?
Yes. Our descriptions are highly unique and customized to your specific vehicle to help you rank higher than your competition. Plus, our writers know what to say in the meta description to get the click through to your site.