How Will Tariffs Affect Car Prices? What Dealers Need to Know

How Will Tariffs Affect Car Prices? What Dealers Need to Know

How Will Tariffs Affect Car Prices? What Dealers Need to Know

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Imagine waking up to a market where every third vehicle on your lot costs thousands more overnight. With imported passenger cars facing steep new trade barriers, this scenario isn’t hypothetical—it’s unfolding now. Recent policy changes threaten to disrupt supply chains, reshape consumer habits, and test dealership resilience nationwide.

Data reveals nearly half of U.S. auto sales involve imported vehicles, with California alone housing 1,000 import-focused dealerships. The impending 25% levy could slash vehicle imports by 75% according to trade experts, creating urgent inventory challenges. Repair costs may surge as transmission components and windshield wipers face similar cost hikes.

For dealers, this creates a critical inflection point. Will customers absorb $5,000-$10,000 price jumps per vehicle, or pivot to domestic alternatives? How quickly can supply chains adapt? We’re here to help navigate these uncertainties with data-driven strategies that protect margins and customer relationships.

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Key Takeaways

– Imported vehicles face 25% levies starting April 3, with parts tariffs following May 3

– Price increases could reach 20% on affected models, altering consumer demand patterns

– 75% reduction predicted in imported vehicle volume per U.S. trade analysts

– Repair departments face cost spikes for common replacement components

– Strategic inventory diversification becomes crucial for business continuity

– Early buyer incentives might offset pre-tariff purchase hesitation

Understanding the New Auto Tariffs: The Who, What, and When

President Trump announced a 25% tariff on all automobiles and automobile parts imported into the US in March 2025 to “protect and strengthen the U.S. automotive sector.” These sweeping trade measures reshape automotive commerce. Effective April 3, these regulations impose significant levies on foreign-made vehicles, with component taxes following May 3. Dealers now face compressed timelines to adapt operations before market shifts solidify.

What’s Being Taxed?

The 25% tariff applies to:

– Imported passenger vehicles (sedans, SUVs, crossovers, minivans, cargo vans)

– Light trucks

– Key automobile parts (engines, transmissions, powertrain parts, and electrical components)

– Additional parts may be added to the tariff list if deemed necessary

Tariff Timeline and Early Effects

The tariffs on vehicles will take effect on April 3, 2025, at 12:01 am ET, with tariffs on auto parts following in May 2025. This staggered approach gives manufacturers 30 days to adjust assembly lines, though most analysts call the window insufficient.

Impacts are already being felt: dealers report 1 of every 3 inbound calls to their stores is about the tariffs, and some automakers reported a surge in end-of-March sales due to early consumer anticipation.


Dealers United Can Help with Tariffs

Key Policy Details from the White House

Official documents highlight three core objectives:
– Boost domestic auto manufacturing above current 25% capacity

– Strengthen supply chains against global disruptions

– Incentivize USMCA-compliant production through tariff exemptions

The White House framework allows certification for vehicles meeting regional content thresholds. Non-compliant models face full taxation regardless of origin country. U.S. Trade Representative Katherine Tai notes: “These measures correct decades of offshoring that weakened American industrial capabilities.”

Dealerships with heavy import inventories face immediate pressure. Domestic-focused lots may benefit from redirected demand, though part shortages could delay service department workflows. We recommend reviewing procurement contracts and supplier diversification options this quarter.

Who’s Most Affected?

The short answer is that ALL car manufacturers will be affected by tariffs, but they won’t all be affected in the same way or to the same degree. Experts say not every MODEL will be impacted the same way under an OEM, either (for example, all F-150s are produced in America but the engine is made in Canada).

Beyond that, HOW the OEM chooses to handle the increased costs will vary. Some OEMs are trying to absorb the fees themselves without passing costs onto the dealership (and therefore the consumer), while others may have no choice. OEMs are currently announcing exactly how they plan to manage the tariffs (i.e., Ford’s announcement to all Ford dealers went out April 2), making this a very fluid situation.

Impact on Imported versus Domestic Vehicles

Global trade shifts are reshaping dealer lots nationwide. Import-focused brands face immediate pricing pressures, while domestic manufacturers scramble to meet unexpected demand.

Cost Implications for Imported Cars

Foreign-made models could see immediate price jumps. A recent study shows South Korean sedans might increase from $13,000 to $14,500 due to new trade policies. These adjustments reflect importers passing 25% levies directly to consumers.

European luxury vehicles face steeper hikes. German SUVs priced at $55,000 may reach $61,000 post-implementation. Inventory managers report customers hesitating on purchases until pricing stabilizes.

Domestic Production Adjustments

U.S. factories face dual challenges. While demand for American-built trucks rose 18% last quarter, transmission components from Mexico now cost 30% more. Manufacturers are reevaluating supplier networks to maintain margins.

Vehicle Type Pre-Tariff Price Post-Tariff Price Production Changes
South Korean Sedan $13,000 $14,500 +22% Mexico parts
German SUV $55,000 $61,000 -15% EU components
Domestic Pickup $42,000 $45,360 +40% Ohio plant output

Automakers are accelerating factory retooling projects. Ford’s Michigan plant now operates three shifts to meet orders for USMCA-compliant models. These adaptations highlight the critical need for strategic inventory planning in coming quarters.

Analysis of Auto Tariff Effects on Dealership Inventory

Dealerships face a critical juncture as new trade policies reshape inventory landscapes. Current data shows 27 entry-level vehicles sit below the $30,000 threshold – four already discontinued this year. This trend signals a fundamental shift in available stock.

Shrinking Selection at Critical Price Points

Affordable models face existential pressure. Manufacturers are halting production on vehicles that can’t absorb 25% cost increases. The Chevy Malibu and Nissan Versa recently joined the discontinuation list, with more expected by Q3.

– Entry-level inventory could drop 40% by 2025 (Cox Automotive projections)

– Average dealership floor plan costs may rise 18% for remaining stock

– Service departments report 22% longer wait times for discontinued model parts

Domestic brands are restructuring production lines. Ford’s Focus Active and Honda’s Fit disappeared from U.S. lots last quarter, while remaining models like the Hyundai Venue saw $2,800 price hikes. Dealers must rethink their vehicle selection strategies.

Discontinued Model Last MSRP Replacement Strategy
Chevy Malibu $25,100 Crossovers +$8k
Nissan Versa $16,290 Kicks SUV +$6,500
Mitsubishi Mirage $15,795 Outlander PHEV +$21k

Proactive inventory management separates thriving operations from struggling ones. We recommend prioritizing models with domestic part sourcing and negotiating extended floorplan terms immediately. The coming months will test dealers’ adaptability like never before.

How Will Tariffs Affect Car Prices: Immediate and Long-Term Impact

Automotive retail faces unprecedented cost pressures as new regulations take hold. We’re seeing rapid shifts that demand strategic responses from dealerships.

Immediate Price Adjustments

Showroom stickers are changing faster than inventory turns. The Hyundai Venue jumped from $24,000 to $28,500 overnight – a 19% increase. Luxury brands aren’t immune either, with Ferrari implementing 10% hikes across several models this quarter.

Three factors drive these changes:

– Import fees adding $5,000+ per overseas-built vehicle

– Domestic models absorbing 12-15% parts cost increases

– Consumer rush buying before full implementation

Long-Term Pricing Trends

Market dynamics suggest sustained elevation. J.D. Power forecasts 8% annual increases through 2026 for both new and used vehicles. Domestic manufacturers face complex equations – Ford’s US-built F-150 now uses 22% pricier Mexican transmissions.

Key projections reveal:

– Entry-level models disappearing (40% reduction by 2025)

– Luxury segment stabilizing at 10-12% above pre-regulation levels

– Electric vehicles facing smaller increases (5-7%) due to local battery production

Dealers should prioritize models with domestic supply chains and monitor parts availability timelines. Early adoption of dynamic pricing tools helps maintain competitiveness during this transitional phase.

Price Increase Projections and Consumer Impact

Market analysts sound alarms as transportation budgets face seismic shifts. Industry projections reveal upcoming financial pressures that could reshape purchasing patterns nationwide.

Estimating the Dollar Impact

Industry experts estimate the impact of tariffs on production costs could range between $3,500 to $12,000 or more per vehicle, depending on the model, according to the Anderson Economic Group. These price increases may happen quickly, with automotive economists predicting that “prices would start to change in the one-to-two weeks after the tariffs go into effect.”

Vehicle Type Current MSRP Projected Increase
Entry-Level Sedan $22,000 +$4,800
Mid-Size SUV $38,500 +$8,200
Luxury Import $72,000 +$18,500

Budget Adjustments by Consumers

Financing options are tightening as banks adjust loan terms. Bernstein’s data shows 43% of buyers now consider pre-owned alternatives to manage expenses. We recommend dealerships highlight certified used programs and extended warranty packages.

Payment plans are stretching beyond 72 months for 31% of purchasers according to J.D. Power. Creative solutions like trade-in bonuses and loyalty rebates help bridge affordability gaps. Proactive communication about inventory changes maintains customer trust during these transitions.

Dealers’ Strategic Response in a High-Tariff Landscape

Dealerships navigating trade policy shifts must balance immediate action with long-term planning. Forward-thinking operations are implementing dual strategies to protect margins while maintaining customer trust.

Tariff Response News Article

Adjusting Pricing Strategies

Leading auto groups are adopting dynamic pricing models. Wolfe Research data shows successful dealers update vehicle tags weekly rather than monthly. This approach accounts for fluctuating component costs and competitor adjustments.

Consider these proven methods:

– Phased increases soften customer impact (Ford’s 4% monthly hike model)

– Value-added packages justify higher MSRPs

– Real-time monitoring of regional market benchmarks

Digital tools prove essential. Dealers using AI-powered pricing platforms report 18% better margin retention than manual adjusters. These systems analyze inventory age, local demand, and supplier cost projections simultaneously.

Inventory Timing Management

Strategic ordering separates thriving dealerships from reactive ones. Auto industry leaders recommend aligning purchases with production cycles. One Midwest group secured 90-day price locks on US-built trucks before supplier contracts were renewed.

Strategy Implementation Result
Pre-Tariff Stockpiling 60-day advanced orders 22% cost savings
Just-in-Time Revisions Weekly delivery adjustments 15% floorplan reduction
Model Substitution Shift to domestic SUVs 34% sales increase

Industry research confirms proactive dealers maintain 40% more inventory flexibility during policy transitions. Regular supplier check-ins and transport partner negotiations help anticipate delays. The key lies in balancing stock diversity with storage costs – a calculation requiring constant refinement.

We recommend initiating cross-department strategy sessions immediately. Combine sales forecasts with service department insights to create responsive inventory buffers. Those who act decisively now will control their destinies in the coming quarters.

Consumer Communication Strategies

With 1 of every 3 sales calls being about tariffs, dealers and their employees need alignment on their store’s messaging and response to consumers. Successful approaches include:

– Training your team to confidently explain what tariffs mean for pricing and inventory

– Writing a blog that breaks down tariff impacts and shows how your store is stepping up

– Creating a quick video to build trust and reassure customers you’ve got their back

– Highlighting “Buy Now” messaging with urgency around beating tariff implementation

Effects on Used Car Markets and Trade-In Values

The ripple effects of new automotive policies are reshaping buyer preferences across the nation. As new vehicle costs climb, budget-conscious customers increasingly explore pre-owned alternatives.

Shifts in Demand for Pre-Owned Vehicles

Industry analysts project a 2.8% annual increase in used vehicle values through 2025. Three factors drive this trend:

– New sedan prices exceeding $30,000 push trade-conscious buyers toward certified pre-owned options

– Lease returns becoming scarce as owners extend contracts to avoid higher payments

– Customers aged 25-34 now represent 38% of used vehicle purchases (up from 29% in 2022)

Recent data reveals surprising market movements:

Vehicle Segment 2023 Value 2024 Projection Demand Change
Compact Cars $18,200 $19,850 +22%
Mid-Size SUVs $34,500 $36,900 +18%
Luxury Sedans $42,000 $44,100 +12%

Trade-In Strategy Opportunities

Driving up the cost of new vehicles, especially imports, will impact the demand for used inventory and create urgency for dealers to acquire more quality trade-ins while the getting is good. Consumers are also more likely to hold onto their vehicles longer, boosting service lane opportunities. We can expect the private market to increase, too.

Dealers should prioritize these strategies to capitalize on changing trade patterns:

– Expand certified pre-owned inventory by 25-30%

– Highlight trade-in appraisal guarantees in marketing materials

– Train sales teams to demonstrate long-term ownership value

– Implement aggressive buyback programs targeting service customers

Tariff Buyback Ads

We can quickly help you deploy Buyback ads with our ready-to-go Buyback playbook!

Understanding these dynamics helps maintain customer trust during market transitions. We recommend weekly reviews of local auction prices and competitor trade promotions to stay competitive.

Influence on Auto Parts, Repairs, and Insurance Costs

Vehicle ownership expenses extend far beyond showroom stickers. Recent policy changes ripple through repair bays and insurance offices, creating new financial pressures for drivers and dealers alike. Nearly 60% of replacement components in U.S. repair shops come from international suppliers, exposing maintenance budgets to global trade shifts.

Rising Costs for Parts and Services

Imported components face immediate price surges. Transmission modules from Mexico now cost 28% more, while Chinese-made brake pads jumped 19% last month. These increases hit repair orders hard – a standard suspension fix that cost $1,200 in March now averages $1,450.

Three critical impacts emerge:

– Insurance claim payouts could rise $24 billion annually (Insurance Institute analysis)

– Dealership service margins shrink as customers delay non-essential repairs

– Extended repair times due to parts shortages strain customer relationships

Component Origin Price Increase
Catalytic Converter Canada +34%
Headlight Assembly China +27%
Transmission Control Module Mexico +41%

Proactive communication helps manage customer expectations. We recommend service departments:

– Update maintenance menus with real-time pricing

– Offer prepaid maintenance plans to lock in rates

– Highlight OEM alternatives with domestic suppliers

Holistic cost management separates resilient operations from struggling ones. By addressing parts, repairs, and insurance impacts simultaneously, dealers maintain trust while protecting profitability.

Comparative Analysis: U.S. Manufacturers vs. Foreign Brands

Production strategies diverge sharply as trade policies reshape North American assembly lines. Domestic automakers hold structural advantages, with 84% of GM vehicles and 79% of Ford models built stateside. Foreign brands face steeper challenges – only 42% of Volkswagen’s U.S. sales come from American factories.

Insights on GM, Ford, and Stellantis

GM’s Arlington plant now operates at 120% capacity to meet demand for US-made SUVs. Ford prioritizes F-Series trucks with 93% domestic content, while Stellantis balances 68% North American production against European engine imports. Key contrasts emerge:

Manufacturer US Production % Key Strategy
General Motors 84% Localized EV components
Ford 79% Vertical integration
Stellantis 68% Supplier diversification

Foreign brands adapt through accelerated investments. BMW’s South Carolina plant now exports X5 models to China, while Honda sources hybrid batteries from Toyota’s Indiana facility. These moves reduce reliance on overseas parts vulnerable to trade measures.

Dealers should note three critical patterns:

– Domestic brands offer 18% faster delivery times for popular models

– Japanese automakers lead in hybrid inventory availability

– European luxury brands face 22% longer lead times

We recommend emphasizing production origins during customer consultations. Vehicles with over 75% North American content currently show 14% higher retention values than imported alternatives.

Industry Expert Insights and Recent Research Findings

Auto industry leaders paint conflicting pictures of upcoming market shifts. Joseph McCabe of AutoForecast Solutions warns, “Production relocations can’t offset immediate parts shortages,” while Wedbush analyst Dan Ives sees “strategic opportunities in domestic EV adoption.” These perspectives highlight the complex landscape dealers must navigate.

Expert Opinions on Tariff Impact

Cox Automotive’s latest report reveals 68% of dealers face critical inventory decisions. Their data shows:

– Luxury import margins could shrink 18% by Q4

– Domestic truck demand may exceed production capacity

– Average lead times for repairs increasing 14 days

Skyler Chadwick from Cox Automotive explains: “Supply chain complexity requires real-time data analysis. Dealers using predictive models maintain 23% better stock turnover.” This aligns with Kimberly Palmer’s findings at NerdWallet, where 61% of consumers now prioritize total ownership costs over sticker prices.

Analyst Projected Increase Key Insight
Goldman Sachs $5,000-$15,000 Import-focused brands at risk
Bank of America $4,500+ Domestic parts delays likely
Wedbush $5,000-$10,000 EVs offer pricing stability
Anderson Economic Group $3,500-$12,000 Rapid price changes within weeks

Desiree Hill’s Texas dealership experience confirms these trends. “We’re redirecting 40% of our budget to certified pre-owned inventory,” she notes. This practical adaptation mirrors Cox Automotive’s recommendation for diversified sourcing strategies.

Proven Marketing Strategies in the Tariff Era

As consumer concerns about tariffs dominate dealership calls, strategic marketing becomes essential for maintaining sales velocity. Dealers who implement targeted campaigns can convert market uncertainty into sales opportunities.

Social Media Playbooks

The most effective dealers are implementing five key campaign types to navigate the tariff landscape:

  1. BuyBack / Trade-In Campaigns: As used vehicle demand rises, replenish used inventory by sourcing directly from customers.

– Highlight high trade-in values

– Target recent service customers or current owners

– Bring in quality used inventory before demand spikes

  1. Service Campaigns: Keep vehicles (and revenue) on the road.

– Promote timely services (tune-ups, tires, oil changes, discounts)

– Increase fixed ops revenue

– Target owners most likely to delay buying

Tariff Service Ads

  1. EV + Hybrid Campaigns: Move inventory while tax credits last.

– Push urgency with rebate messaging

– Attract eco-conscious and lease-minded shoppers

– Highlight total cost-of-ownership savings

  1. Used Vehicle Campaigns: Promote used vehicles with ads that sync daily to live inventory.

– Spotlight affordable alternatives as new prices rise

– Push high-demand or certified pre-owned models

– Avoid wasted ad spend with real-time inventory ads

  1. Domestic Brand Campaigns: Emphasize American-made value.

– Use OEM-specific creatives built for Meta, TikTok, Pinterest, and Snapchat

– Attract buyers priced out of imported brands

High-Converting Messaging Examples

Leading dealers are using these messaging approaches in their marketing:

– “Up to $12,000 off select 2024 Ram 2500s before tariffs set in!”

– “🚗 BUY NOW & SAVE THOUSANDS! Don’t wait! Shop now before prices go up!”

– “🚨 BIG CHANGES COMING! Auto prices are about to go UP! Now is the time to buy!”

– “New tariffs are about to impact vehicle prices—here’s what you need to know!”

Dealers United Can Help with Tariffs

Digital Marketing Adjustments

Smart dealerships are adapting their SEO and SEM strategies to capitalize on tariff concerns:

– Updating copy for keywords (e.g., for Silverados facing tariff issues, maintain the “Silverado” keyword but mention buying before price increases)

– Creating YouTube ads about trade-in offers and tariff impacts

– Developing blog content targeting tariff-related searches

– Building FAQ pages about buying now before prices increase

– Creating “We buy cars – get cash offer today” landing pages

– Developing comparison content: “Did you want to buy this foreign model? Try this domestic alternative instead.”

Historical Context and Future Outlook for Auto Tariffs

Automotive trade barriers have reshaped markets multiple times since the 1980s. The 2018 Section 301 measures saw Chinese imports drop 37% within 90 days, while domestic part production grew 14%. These cycles reveal patterns dealers can use today.

Current policies mirror past strategies with tighter deadlines. The April 3 effective date allows just 28 days for inventory adjustments—half the preparation time given during 2018’s steel tariffs. Key differences emerge:

– Previous cycles focused on raw materials, not finished vehicles

– 2024 measures target 98% of imported models vs. 65% in 2018

– Domestic production capacity now 22% lower than 2009 levels

Will Tariffs Last?

There’s considerable conjecture about how long these tariffs will remain in effect. While industry experts believe the tariffs will be implemented as announced, the duration remains uncertain. Dealers should prepare for at least several months of impact while monitoring policy developments closely.

Forecasts suggest steeper impacts than earlier cycles. J.P. Morgan predicts 19% price jumps for non-compliant vehicles by June—triple the 6% increase seen after 2019’s Mexico tariffs. Dealers face compressed timelines, with May parts levies arriving 30 days after initial implementation.

Three lessons from history stand out:

– Diversified sourcing softened 2012 EU tariff impacts by 41%

– Pre-announcement stockpiling cut 2020 costs by $18,000 per dealership

– Post-crisis recovery took 7 years after 2008’s market collapse

We recommend aligning procurement with April-May deadlines while analyzing regional production shifts. Those who adapt using historical insights will navigate this cycle more effectively than peers relying on short-term fixes.

Shifts in Vehicle Production and Supply Chain Dynamics

Automotive assembly lines are undergoing rapid transformations as trade policies reshape manufacturing priorities. Production networks that once spanned continents now face urgent localization pressures, creating ripple effects across dealership inventories and service departments.

Trends in Production Relocation

Manufacturers are accelerating facility adjustments to mitigate cost increases. Ford recently shifted Maverick pickup production from Mexico to Ohio, while Honda expanded Alabama SUV output by 30%. These moves highlight three emerging patterns:

– Regional supplier networks replacing overseas partnerships

– Domestic battery plants supporting electric vehicle assembly

– Cross-border parts sharing under USMCA guidelines

North America’s integrated supply chain remains critical. A typical transmission crosses U.S.-Mexico borders four times before installation. Recent data shows 68% of components in American-made SUVs originate from Canada or Mexico, creating complex pricing challenges.

Manufacturer Relocation Project Vehicle Impacted Timeline
General Motors Michigan EV plant expansion Silverado EV Q4 2024
Toyota Kentucky hybrid line upgrades RAV4 Hybrid Q2 2025
Volkswagen Tennessee battery facility ID.4 SUV 2026

Dealers should monitor three strategic adjustments:

– Prioritize models with >75% North American content

– Develop secondary parts suppliers for critical components

– Align ordering cycles with factory retooling schedules

Industry analyst Lacey Plache emphasizes: “Geographic production shifts require 18-24 months for full implementation. Proactive inventory planning separates market leaders from followers.” Staying informed about regional manufacturing trends remains essential for maintaining competitive stock levels.

Financing, Leasing, and Consumer Buying Considerations

Financial landscapes shift as vehicle costs climb. We’re seeing lenders adjust terms while buyers explore creative solutions. Smart strategies help balance budgets without sacrificing quality.

Navigating Higher Interest Rates

Loan rates jumped 2.1% since January, per Federal Reserve data. A $35,000 vehicle now costs $128 more monthly. Consider these impacts:

– 72-month loans became standard for 44% of buyers (Experian)

– Credit unions offer 1.5% lower rates than banks

– Down payments increased 18% year-over-year

Vehicle Price 2023 Rate 2024 Rate Monthly Change
$30,000 5.9% 7.2% +$39
$45,000 6.3% 8.1% +$67
$60,000 6.8% 9.4% +$112

Evaluating Leasing Options

Lease agreements provide temporary relief from price spikes. Dealers report 31% more inquiries about 24-month contracts. Key advantages:

– Fixed payments despite market changes

– New safety tech every 2-3 years

– Lower maintenance costs during warranty periods

Consumers could also benefit from loyalty programs. Ford Credit now offers $1,500 lease bonuses on F-150 models. We recommend comparing total ownership costs before deciding.

Market Reaction and Trends in Dealer Inventory Adjustments

Auto retailers face immediate recalibration as trade measures reshape purchasing patterns. Recent data shows 68% of dealerships now carry 70-80 days of imported vehicle stock, a 40% increase from last quarter. This strategic buffering aims to cushion early demand shifts while supply chains adapt.

Consumer behavior reveals urgent adjustments. J.D. Power reports 33% of buyers accelerated purchases to beat impending cost hikes. Brands like Hyundai and Kia pushed U.S.-bound shipments up 15% in March, creating temporary inventory surpluses at coastal ports.

Three adaptive strategies dominate dealer responses:

– Prioritizing models with domestic production pipelines

– Extending floorplan credit terms to 90 days

– Increasing certified pre-owned allocations by 28%

Inventory management now separates market leaders from laggards. Dealers using real-time tracking systems report 19% faster turnover than manual operators. A Midwest auto group slashed storage costs 31% through just-in-time deliveries for high-demand SUVs.

Strategy Adoption Rate Cost Impact
Domestic Model Focus 62% -18%
Parts Localization 47% -14%
Dynamic Pricing 55% +9% Margin

Market analysts emphasize agility. Cox Automotive’s survey shows companies revising procurement weekly outperform quarterly planners by 23% in profit retention. Monitoring regional demand spikes remains critical – electric vehicle interest jumped 41% in tariff-sensitive markets last month.

Proactive adaptation minimizes disruptions. We recommend aligning with manufacturers accelerating U.S. production, like BMW’s South Carolina expansion. Those balancing inventory diversity with localized sourcing will navigate this transition effectively.

Navigating Trade and Political Factors Impacting the Auto Industry

Global commerce decisions now steer automotive markets more than ever. Recent policy shifts reveal tight connections between international relations and local dealership operations. A 25% levy on select imports has already redirected $18 billion in manufacturing investments toward North American facilities.

Three forces reshape competitive landscapes:

– Cross-border parts sourcing patterns adapting to tax structures

– Labor union priorities influencing production site selections

– Consumer expectations adjusting to geopolitical realities

Industry analysts highlight emerging patterns. The Center for Automotive Research notes a 14% surge in domestic battery plant construction since January. Meanwhile, Mexican assembly lines report 22% fewer orders from U.S. brands. These shifts create both challenges and opportunities for inventory planning.

Factor Impact Dealer Action
Trade Agreements Shifts parts availability Audit supplier networks
Election Cycles Alters policy timelines Monitor legislative updates
Currency Fluctuations Affects import costs Hedge currency risks

Proactive operators thrive by tracking multiple data streams. We recommend subscribing to Customs and Border Protection bulletins and joining manufacturer policy briefings. One Midwest dealer group avoided $2.4 million in costs by anticipating component shortages through regulatory alerts.

Success in this climate requires balancing immediate adjustments with long-term strategy. Building relationships with domestic suppliers and diversifying inventory sources helps buffer against sudden market shifts. Those who master this dual approach position themselves as market leaders through industry turbulence.

Conclusion

Automotive commerce enters uncharted territory as policy changes reshape market fundamentals. We’ve analyzed market shifts revealing 18-22% cost spikes for imported components and 40% inventory reductions at entry-level price points. Strategic adaptation remains critical for maintaining customer trust and operational stability.

Dealerships should prioritize these core actions:

– Diversifying supplier networks

– Adopting dynamic pricing models

– Expanding certified pre-owned selections

– Implementing aggressive trade-in/buyback programs

– Creating clear consumer messaging around tariff impacts

– Training staff to address customer concerns confidently

Data shows operators using real-time inventory tracking maintain 23% better margins than competitors. Regular policy monitoring helps anticipate parts shortages and consumer demand shifts.

Recent research underscores the value of localized sourcing – vehicles with 75%+ North American content retain 14% higher resale values. While price adjustments challenge traditional sales approaches, creative financing options and loyalty programs soften the impact. Experts confirm operators revising strategies weekly outperform quarterly planners by 19%.

This evolving landscape demands continuous education and agile decision-making. Proactive operators who implement these strategies position themselves to thrive despite market turbulence. The road ahead requires vigilance, but calculated preparation transforms challenges into competitive advantages.

Dealers United Can Help with Tariffs

FAQ’s

Will tariffs raise prices for both new and used vehicles?

Yes. Imported models face direct cost increases, while domestic automakers may adjust pricing due to higher parts costs. Pre-owned inventory could also rise as buyers seek alternatives to pricier new cars.

Which vehicle types face the steepest price hikes?

Luxury imports and large SUVs often carry more foreign-made components. Brands like BMW and Mercedes-Benz could see significant adjustments, along with select electric vehicles using global supply chains.

How quickly will dealerships feel the tariff effects?

Most dealers will see impacts within 60-90 days as existing inventory sells through. Models like the Ford Transit Connect (imported from Turkey) and certain GM pickup configurations may experience immediate adjustments.

Can domestic automakers avoid passing costs to consumers?

While companies like GM and Stellantis benefit from localized production, 25% tariffs on key components could still raise assembly costs. We expect phased price increases rather than immediate spikes.

When do these price hikes start?

As soon as tariffs take effect on April 3, 2025, dealerships will have to start adjusting pricing, with parts tariffs following in May 2025.

 

Dominate TARIFFS WITH DIGITAL Today

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

2024 Dealers United Wrap Up

2024 Dealers United Wrap Up

2024 Dealers United Wrap Up

Facebook Advertising For Car Sales A Guide For Dealerships

That’s a wrap on 2024! 🎉

What a transformative year it’s been at Dealers United! We’ve evolved from being social media focused experts to becoming a full-service digital powerhouse, bringing together the power of search and social to help our dealer partners dominate digital. Our team doubled in size, welcoming 40 incredible new faces who share our passion for innovation and excellence in automotive marketing.

Join us as we celebrate the wins, the growth, and the incredible journey of 2024! 💫

January

February

⭐️ 2024 by the numbers: Dealers United drove 730K+ SEM & Social leads for our Dealers Partners!

March

  • The creative team released our first holiday (not seasonal) themed Inspiration Playbook For Mother’s Day!  Click here to see the Playbook.
  • We published our 3rd case study of the year with Power Ford covering their 2023 Social media results
  • We teamed up with TikTok Agency Partner Manager, Julianna Wanner to teach car dealers the best ways to leverage TikTok in our webinar: The Most Powerful TikTok Strategies For Car Dealers with TikTok! 
  • Watch this video interview with Jay Healey, CMO of Healey Brothers Automotive Group, where he breaks down their success in building a people-first, tech-driven approach to automotive marketing.
  • March Madness fever hit the Culture Committee, keeping the competitive spirit alive! 🏀

⭐️ 2024 by the numbers: We documented over 250 new SOPs!

Welcome to the Team in Q1!

In the first quarter of the year we welcomed 10 new team members!

  • Welcome to the team: Ezekiel (Zeke) Hamor, Jasmine Smedley, Zach Bauman, Madelyn Capehart, Gil Marquez, AJ Jusufbasic, John Jireh Lizaso, Tessa Brooks, Michael Sigel, & our new CEO, Brian Malsom!

April

May

June

⭐️ 2024 By The Numbers: 10,196 Hubspot Tickets created & solved by our Support team! 

Welcome to the Team in Q2!

The more the merrier! We welcomed 12 more team members in Q2!

  • Welcome to the team: Stuart Hardy, Farzad Jafari, Mallory Sackey, Xavier Miles, Cameron Smith, Matt Hilend, Ashley Rogers, Ashton Day, Nick Mitchum, Crystal Kulpa, David Dreier, & Clyde Jenkins! 

July

  • Our eighth case study revealed Power Ford’s transformation after implementing Meta’s Conversions API Integration.
  • We joined forces with Meta for an epic webinar: “Maximizing Meta: AI, Ads, Reels, & More” 🤖
  • 📱 Dealers looking to optimize their search game got a boost with our comprehensive SEM Checklist!
  • The culture committee hosted a DU favorite, the “Remote Scavenger Hunt,” where the team found objects in their homes from a provided list in 5 minutes! 

August

September 

  • To help dealers understand how their digital marketing is performing, we hosted a Webinar with digital dealer: DIY Search & Social Digital Audit For Car Dealers
  • The Culture Committee got lost (in a good way!) in our virtual Corn Maze in Kumospace! 🌽
  • Digital Dealer prep kicked into high gear with our first DU Sizzle Reel Video! 🎥

⭐️ 2024 By The Numbers: 2.9M vehicles were ingested by our proprietary platform that powers our inventory ads, with over 26.6M images!

Welcome to the Team in Q3!

We welcomed 18 more team members! We are happy to have each and every one of you on Team DU.

  • Welcome to the team: Jesse Charchut, Chad King, Erin Carter, Brett Ponda, Jay Shindledecker, Joel Mosquera, Mandi Eddings, Rob Steinberg, Wendy Gill, Andi Plotts, Sydney Jones, Victoria Fistler, Jason Dinh, Jennifer York, Kyle Roberts, Morgan Trent, Brad Zerman, & Emily Leasure! 

October

  • The biggest event of our Marketing team’s year was the Digital Dealer conference and Expo in Las Vegas! This was our first time exhibiting in a long time, and it was so fun to set up our booth and network with dealers!
  • We also co-hosted a session on the keynote stage with TikTok, “TikTok Masterclass for Car Dealers.” Watch the TikTok Masterclass recording here!
  • To kick off the week, we held a party at Topgolf where a hundred dealers competed for $2,500 custom golf clubs. Congrats to the winners!

    November

    ⭐️ 2024 By The Numbers: Shout out to our Creative Department who decreased Creative Ticket turnaround time by 66% (from Q1 to Q4) ⏰

    December

    Wrapping Up 2024 – What A Blast!🚀

    What a remarkable journey 2024 has been! From launching our full-service digital marketing solutions to welcoming 40 new team members, every milestone has strengthened our commitment to delivering exceptional results for our dealers. 

    We’re filled with gratitude for our amazing dealer community, dedicated team members, and industry partners who made this transformative year possible. 

    We’ve built a foundation that combines the power of search and social, assembled an incredible team, and delivered game-changing results for our partners. But this is just the start – we’re already gearing up to bring even more innovations, insights, and impact to the automotive industry in 2025. 

    DEMO TO Dominate digital 

     

    Written By Lauren Blackwell
    Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

    How Much ($$$) Should Car Dealers Spend on Facebook Ads?

    How Much ($$$) Should Car Dealers Spend on Facebook Ads?

    How Much ($$$) Should Car Dealers Spend on Facebook Ads?

    Facebook Advertising For Car Sales A Guide For Dealerships

    Social media has fundamentally changed how people shop for vehicles. Your potential customers are scrolling through Facebook and Instagram daily, discovering vehicles, reading reviews, and engaging with dealerships long before they step foot on a lot. 

    For car dealers, this shift in consumer behavior means that having an effective Facebook advertising strategy isn’t just an option – it’s essential for staying competitive in today’s digital marketplace.

    Understanding Facebook Ad Costs for Car Dealers

    Facebook advertising costs vary significantly across industries, but automotive dealers face unique considerations when planning their social media budget. The key metrics that influence your dealership’s Facebook ad spend and the metric benchmarks you should aim for include:

    • Cost Per Click (CPC): $2.08
    • Click Through Rate (CTR): 8.77%
    • Cost per Lead (CPL): $42.52
    • Conversion Rate (CR): 5.72%

    Note: These metrics are benchmarks determined by our social ad experts at Dealers United!

    Factors Affecting Your Dealership’s Facebook Ad Budget

    Several different things influence how much your dealership should invest in Facebook advertising, like market size and competition, inventory volume, and business goals:

    1. Market Size and Competition
      • Local population density
      • Number of competing dealerships
      • Average income in your market
    2. Inventory Volume
      • New vs. used inventory mix
      • Number of vehicles to promote
      • Special promotions and events
    3. Business Goals
      • Lead generation targets
      • Brand awareness objectives
      • Service department promotion

    Budget Considerations by Dealership Size

    Small to Medium Dealerships

    Your Facebook ad budget should align with your sales volume and business goals. A properly scaled budget should allow for:

    • Multiple campaigns targeting different objectives
    • Adequate audience testing and optimization
    • Consistent lead flow for both sales and service departments
    • Proper inventory displayed

    Large Dealerships and Auto Groups

    Multi-location operations and dealer groups require more sophisticated advertising approaches. Your budget planning should account for:

    • Scaled campaigns across multiple locations
    • Market-specific audience targeting
    • Full inventory coverage for each location
    • Dedicated service department campaigns
    • Brand-level awareness initiatives
    • Multiple campaign objectives running simultaneously

    Click here to find out what your Facebook ads budget should be using our MarketAnalyzer tool. 

    Maximizing ROI on Facebook Ad Spend

    The key to successful Facebook advertising isn’t just how much you spend – it’s how effectively you deploy your budget. Top-performing dealerships focus on:

    1. Strategic Campaign Structure
      • Separate campaigns for new, used, and service
      • Dynamic inventory ads
      • Custom audience targeting
    2. Creative Excellence
      • High-quality vehicle photography
      • Engaging video content
      • Compelling ad copy
    3. Continuous Optimization
      • Regular performance monitoring
      • A/B testing
      • Budget reallocation based on results

    Optimizing Your Facebook Ad Strategy

    When managing Facebook advertising campaigns, dealerships should focus on several key areas:

    1. Campaign Timing and Seasonality
    2. Strategic Audience Segmentation
    3. Performance Metric Tracking
    4. Regular Campaign Optimization
    5. Creative Asset Quality

    Professional Campaign Management

    Professional management of your Facebook advertising can help your dealership:

    • Implement advanced targeting strategies
    • Monitor and optimize campaign performance
    • Create engaging automotive-specific content
    • Track and analyze key performance metrics
    • Scale campaigns based on results

    Strategic Investment Planning

    Your Facebook advertising investment should align with:

    • Your dealership’s specific sales goals
    • Your local market conditions
    • Your competitive landscape
    • Your target audience size
    • Your inventory mix and volume

    Use our MarketAnalyzer tool here to analyze your market opportunity and create a tailored budget approach for your dealership.

    Start Maximizing Your Facebook Ad Performance

    Success with Facebook advertising requires strategic planning, consistent optimization, and deep understanding of automotive digital marketing. The right approach can help your dealership reach potential customers effectively and drive qualified traffic to your showroom.

    At Dealers United, we specialize in automotive Facebook advertising and understand the unique challenges dealers face in the digital space. Our team can help you develop and execute a Facebook advertising strategy tailored to your dealership’s specific needs and goals.

    Dominate Social Ads

     

    Written By Lauren Blackwell
    Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

    How to Audit Your Dealership’s Search & Social Digital Marketing: The Complete DIY Guide

    How to Audit Your Dealership’s Search & Social Digital Marketing: The Complete DIY Guide

    How to Audit Your Dealership’s Search & Social Digital Marketing: The Complete DIY Guide

    Facebook Advertising For Car Sales A Guide For Dealerships

    Many dealers are missing crucial opportunities across their Search Engine Optimization (SEO), Search Engine Marketing (SEM / Paid Search), and Social Media campaigns…

    That’s why we’ve written this blog article, to help you identify where you have gaps in your search and social strategies on your own.

    Want a quick win? Click here to skip the article and schedule an appointment with our Search and Social experts who will give you a free 14-Point Digital Audit!

    Why Your Dealership Needs a Digital Marketing Audit

    It’s not a secret that dealerships struggle to effectively capture the attention of users online. Here’s why:

    • Misaligned SEO strategies focusing on irrelevant content (like local restaurant reviews)
    • Inefficient ad spend due to poor campaign structure and targeting
    • Outdated social media content missing key conversion opportunities
    • Lack of coordination between marketing channels
    • Insufficient tracking of key performance metrics

    The Three Pillars of Digital Marketing Success

    Recent data shows that although 68% of car buying journeys start with a search engine, social media influences over 2 hours of your customers’ daily online activity — meaning that there is an extreme opportunity to reach users on search and social.

    1. Search Engine Optimization (SEO)

    Quality organic traffic can drive up to 53% of your website visitors — which makes SEO important. 

    Before we get into what you need to audit, here are some tools that can be helpful as you audit your SEO strategy yourself: 

    • Ahrefs
    • SEM Rush 
    • MOZ
    • Google Ads Transparency Center
    • Search From
    • Surfer SEO
    • And more…
    car-dealership-branding-examples
    • SEO Audit Part 1: Domain Analysis
        • Analyze your domain and look at the following: 
          • Keywords
          • Monthly organic visitors
          • Total backlinks
          • Domain rating (10-30 typical)
          • Referring domains (the more, the better!)

             

    • SEO Audit Part 2: Traffic Level Check
        • Look back 6 months or 1 year to see the comparison of traffic to the current timeframe
        • What’s the # of monthly organic visitors? 
        • What’s the peak # of visitors – and when is it?

           

    • SEO Audit Part 2: Traffic Level Check
        • Check your website’s keyword strategy and content focus. Review rankings for key areas:
          • Non-dealer-branded keywords
          • Backyard cities
          • “Near me” searches
          • Local cities + OEM combinations
          • Flag any irrelevant keywords (like restaurants or local attractions)
    • SEO Audit Part 4: Technical Tune-Up
      • Do all headings give context? i.e., “Browse new models” “shop” “service”
      • Think like a robot!
        • How does Google (🤖 ) view your site? 
        • All the words on your site need to be contextualized to get across to Google what your page or website is about

    A properly optimized dealership website should rank for more than just your brand name – it should capture valuable “near me” searches and local buying intent across your entire market area.

    2. Search Engine Marketing (SEM) / Paid Search Marketing

    • SEM Audit Part 1: Strategy & Budget Diagnostics
      • Are you over-segmenting campaigns?
      • Are you cannibalizing your organic traffic for  “{{Dealership Name}}” bids?
      • Make sure you’re not overspending $$$ on Tier 1 & 2
      • Are you maximizing Google’s Paid Search opportunities with Google VLAs?

         

    • SEM Audit Part 2: Audience Assessment
      • What are your in-market audiences?
      • Are you using affinity audiences?
      • Does your audience use demographics?
      • Are you leveraging your 1st party data?
      • Do audience signals append to Performance Max?

         

    • SEM Audit Part 3: Keyword/Targeting Selections
      • Are you using the full 15 headlines & 4 description lines for each ad?
      • Are you using all ad extensions? (sitelinks, location, call, structured snippet, callout)
      • Are you layering top performing cities into location targeting?
      • Are you using the “Target ROAS” bid strategy?
      • Are you using the right KPIs? (phone calls, form submissions, store visits)
      • Are you using ASC framework for GA4 event tracking?

         

    • SEM Audit Part 4: Setup & Hygiene Checks
      • Are you using all match types? (broad, phrase & exact) 
      • Are you running dynamic Search Ads campaigns?
      • How often are you reviewing search term reports? 
      • Make sure you’re not adding negative keywords
      • Are you taking advantage of “Search Partner” & “Display Network”?

    3. Social Media Ads

    • Social Ads Audit Part 1: Model Line Mechanics
      • Review your model line ads and promotions. Check for these key elements:
        • Monthly incentive updates
        • Current OEM imagery
        • 2024 model education content
        • Outdated promotion removal
        • Seasonal relevance

           

    • Social Ads Audit Part 2: Inventory Ads Inspection
      • What are your in-market audiences?
      • Are you using affinity audiences?
      • Does your audience use demographics?
      • Are you leveraging your 1st party data?
      • Do audience signals append to Performance Max?

         

    • Social Ads Audit Part 3: Social Systems Utilization
      • Evaluate your social media campaign setup. Review these technical elements:
        • Ad format variety (image, video, carousel, stories)
        • Platform diversification
        • Format specifications (1×1, 9×16)
        • Video length optimization
        • Campaign objective coverage
        • Data targeting implementation

           

    • Social Ads Audit Part 4: Setup & Hygiene Checks
      • Assess your dealership’s brand messaging. Examine these brand elements:
    • Customer testimonials and reviews
    • Unique value propositions
    • Service department promotion
    • Community engagement
    • Special event coverage
    • Custom video content

    Schedule your 14-Point Digital Audit now and learn how to maximize your search strategy and social media ads for your car dealership.

    The Power of Integration: SEO + SEM + Social Ads

    The most successful dealerships aren’t just executing these strategies independently – they’re creating synergy between all three channels. 

    car-dealership-branding-examples

    Our data shows that integrated campaigns can:

    • Increase organic traffic by 23% in 90 days (PROVEN results from one of our dealer partners, St. Albert Dodge)
    • Improve social media engagement rates significantly
    • Create consistent messaging across all platforms
    • Maximize budget efficiency through cross-channel insights

    What Sets Top-Performing Dealerships Apart

    Leading dealerships consistently monitor their digital presence using a comprehensive audit framework, like the one above. They focus on:

    • Quality traffic over vanity metrics
    • Local market dominance
    • Cross-channel audience targeting
    • Regular performance optimization
    • Data-driven decision making
    • Consistent brand messaging

    Take Action Today: Book Your Digital Audit For Car Dealers

    car-dealership-branding-examples

    Don’t let digital marketing opportunities slip through the cracks. Our team of automotive digital marketing experts can help you:

    1. Identify gaps in your current strategy
    2. Benchmark against top performers
    3. Create an actionable improvement plan
    4. Implement best practices across all channels
    5. Monitor and optimize performance

    Ready to maximize your digital marketing ROI? Click here to book your 14-Point Digital Audit today and get a detailed inspection of your digital strategies.

    Dominate SEARCH &  Social Ads

     

    Written By Lauren Blackwell
    Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

    Boosting Online Sales with Google Vehicle Listing Ads: A Car Dealers Guide

    Boosting Online Sales with Google Vehicle Listing Ads: A Car Dealers Guide

    Boosting Online Sales with Google Vehicle Listing Ads: A Car Dealers Guide

    Facebook Advertising For Car Sales A Guide For Dealerships

    More car buyers than ever are searching online for vehicles…and not just when they’re looking to buy. This means that as a car dealer, you have a unique opportunity to increase visibility on the biggest search engine using Google Vehicle Listing Ads (VLAs).

    Google Vehicle Listing Ads (Google VLAs) are an automotive specific solution for dealerships to showcase their inventory at the right moment in the buyer’s journey on the biggest search engine.

    Let’s talk about what Google VLAs are, why they’re crucial for dealerships looking to sell more cars online, how they work, the benefits they offer, and how Dealers United can help you leverage Search Engine Marketing (SEM) strategies, like Google VLAs, to grow your dealership’s impact and revenue.

    What Are Google Vehicle Listing Ads and How Do They Work?

    Google VLAs are a specialized ad format designed for car dealerships and their inventory. 

    Unlike traditional search ads, VLAs allow dealers to display vehicle inventory with real-time information such as prices, make, model, and dealership location. 

    These ads appear prominently in Google Search results when users look for vehicles, making them a powerful tool for attracting high-intent car shoppers.

    Key Features of VLAs:

    • Inventory-based ads: These ads pull directly from a dealership’s live inventory, ensuring accuracy and relevance.
    • Visual appeal: Vehicle images and key details like price and mileage are included, making the ad highly engaging.
    • Local relevance: VLAs target users based on their location, showing them vehicles that are nearby.
    • Direct link to inventory: When a user clicks on a VLA, they are taken directly to the vehicle listing on the dealership’s site, allowing them to take immediate action.
    car-dealership-branding-examples

    The Benefits of VLAs for Car Dealerships

    For car dealerships, the goal is always to sell more cars and bring more qualified leads to the showroom. Google VLAs are a game-changer that offer several important advantages over traditional search ads as well as other digital advertising formats.

    1. Increased Visibility for Inventory

    VLAs offer dealerships a new level of visibility in Google Search results. By showcasing actual vehicles from the dealership’s inventory, they grab the attention of potential buyers who are actively searching for a specific make or model.

    2. Better Targeting for High-Intent Shoppers

    VLAs target users based on the specific vehicles they’re looking for, making them a highly targeted ad format. This means that dealerships are reaching people who are already in the market for a new car and are close to making a purchase.

    3. Enhanced User Experience

    VLAs provide users with a seamless browsing experience. Instead of navigating multiple pages or guessing what inventory a dealership has, potential buyers can see available cars, trucks, or SUVs right in the search results.

    [CTA: “Learn How Dealers United Can Optimize Your VLA Campaigns”]

    How to Sell More Cars Online with VLAs

    As a car dealer, leveraging VLAs as part of your digital marketing strategy provides a significant advantage in capturing more leads and selling more cars. Here’s how Dealers United can help you maximize the effectiveness of VLAs:

    1. Create a Custom Strategy for Your Dealership

    Not all dealerships are the same, and neither should their VLA campaigns be. Dealers United develops customized VLA strategies tailored to your unique inventory, geographic location, and market to maximize the effectiveness of your ads.

    2. Provide Detailed Reporting and Insights

    One of the biggest advantages of VLAs is the ability to track and analyze performance in real time. Dealers United provides valuable insights by showing you how many leads, clicks, and conversions your ads are generating. With this data, we can refine and optimize campaigns to continuously improve performance.

    3. Leverage VLAs for Lead Nurturing

    In addition to driving immediate sales, VLAs can also play a role in nurturing leads over time. By retargeting users who have previously engaged with your VLA, Dealers United can help keep potential buyers engaged throughout the purchase journey.

    car-dealership-branding-examples

    Take the Lead in the Digital Realm for Dealerships

    In the competitive automotive market, being on the biggest search engines where car shoppers are searching is critical.

    Our Search Engine Marketing services supercharge your online presence, showcasing your inventory to more qualified leads.

    Click here to learn more about how Dealers United’s Search Engine Marketing solutions can help your leads and sales skyrocket.

    Want to learn more about Dealers United’s SEM Solutions?

    Written By Lauren Blackwell
    Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.