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Our latest blog posts:
What’s the biggest difference between 3rd party sites (like Autotrader) and other advertising platforms for auto dealers (like Facebook)? The data. In this article, I’m going to dive inside one of the automotive industry’s biggest discussions: 3rd party leads versus pretty much anything else.
As an Auto Elite Data Marketer, Dealers United can now help your dealership access hidden In-Market data, powerful shopper insights, and more. Read on!
Mark Zuckerberg just made an announcement about the Facebook News Feed, and your dealership’s Facebook strategy WILL BE affected. Dive into this article to answer the questions that every business should be asking right now, like “Will my posts still show?” “Is my Business Page dead?” “What about my Facebook ads?” And—most importantly—”How the heck can I beat this?”
Before 2018 takes off in full-swing, I’m sure your team is asking some important questions, like: “What actually WORKED last year?” We get it. Here’s your dealership’s massive guide to best practices, solutions, and strategies that sold cars in 2017:
2017 brought with it a bunch of talented new team members, strong digital partnerships, a collection of game-changing product developments, and BIG company milestones for Dealers United. Check out this 2017 Wrap Up to see everything we did this year:
[PART III] Automotive’s Secret Weapon: 5 Fixed Ops Campaign Ideas That Will Make You Rethink Facebook
In the last part of this series, we’re going to take an in-depth look at 5 dealership fixed ops campaigns—from their targeting to their ad creative—to show you how your dealership can use Facebook to increase fixed ops revenue.
[PART II] Automotive’s Secret Weapon: The Best and Most Powerful Facebook Ad Campaigns For Auto Dealers
In Part I of Automotive’s Secret Weapon, we went into “why” thousands of local businesses are beginning to advertise on Facebook. But do you know what it takes to harness the FULL potential of Facebook Advertising in automotive? If you’re ready to uncover the 5 best Facebook ad campaigns for dealerships in 2018, dive into the second part of this series NOW.
In the first of this 3-part series, I’m going to tell you reason behind why so many automotive dealers, OEMs, and agencies are investing so heavily in Facebook. (HINT: It has to do with who you’re able to reach…) If your dealership is wondering about Facebook Ads, like why you need them instead of regular posts, how much they cost, and if they actually work, you have to read this:
How much does your dealership spend to advertise its vehicle inventory on 3rd party listing sites? If you’re like most dealers, it is no small sum. But if you could control it, would you rather the majority of your ad budget be driving more 1st party traffic to your listings on your own website—or someone else’s?