2022 Dealers United Wrap Up

• We officially launched Omnichannel Advertising so that our dealers can advertise on ALL available channels: Meta (Facebook & Instagram), Pinterest, Snapchat, and TikTok. 🚀

• We started a monthly wine club, where our team sips and streams for a virtual Tasting Room. 🍷

• Our team onboarded 2 new members to help our dealer-partners grow! MJ Belada and Aleena Bowman both joined the DU Customer Experience Team!

• Launched a brand-new format of Partner Updates! Instead of a live webinar, we now offer a short video + blog! Watch or read, your choice: See “What’s New At DU” here.

• We welcomed Mitch Lucky to the DU Customer Experience Team! 👋

• Eric Lichon, Operations Specialist, welcomed baby girl, Claire Elizabeth, into the world! 
• What an HONOR it was to be recognized by #GrowFL as one of “Top 50 Companies To Watch!”

• We proudly hosted a breakout session at NADA (our first time! 🎉), “7 Undercover Direct to Consumer Platforms You Need In 2022.” Watch a replay of the session here.

• While in Las Vegas, DU sponsored a GROW! Women’s Leadership Luncheon. 💃🍴 

• A brand-new Success Story with Auto Centers Herculaneum was published. Check it out here!

• Our entire team flew down to Sarasota, FL for a 3-day company retreat, where we held team-building exercises, workshops, outdoor activities, and more! 🤩 🌴

• Andrew Rogers, Director of Customer Experience, officially passed his Meta Blueprint recertification! Great job AR – way to #learnandlead
• We released our 30th Dealer Success Story 🤯 with Nelson Auto Center! Check it out here!

• An eggciting spring tradition: egg painting competition! Each team member painted an egg and we voted on the best…Social Media Designer Samantha’s “Mon-egg Lisa” took 1st place! 🥚🖼

• We partnered with Pinterest and Healey Brothers Auto Group to publish the first-ever Pinterest Tier 3 Automotive Case Study.

• Justin Friend, DU’s VP & GM, co-hosted a breakout session at Digital Dealer Tampa with Allison McConeghy, Senior Partner Manager, from Pinterest: “How to Sell Where Your Customers Are Shopping with Dealer Inventory Feeds on Pinterest.”

• The morning of our Digital Dealer session, we learned Healey’s Shopping Ads Pinterest Case Study was featured by Adweek!

June

July

August

September

• Hurricane Ian hit South Florida, the hub of Dealers United’s team…thankfully the non-Floridian team-members embodied our “Jump In” core value to help the team with tasks where needed…everyone stayed safe and even made the best of it!
• Performance Manager Alix Knox became a proud homeowner! I mean… could the house (and the couple) be any more adorable?

• To help dealers maximize their organic video strategy on Instagram, we produced the “Get Reel with Reels” webinar.

• And we put together this list of of our favorite dealership reels!

• What a month for leveling up our skills! Aleena Bowman, Mitch Lucky and Bryan Moore passed the Meta Blueprint certification! 😱 🥳
• Huge shoutout to Allison McConeghy from Pinterest and Jay Healey of Healey Brothers Auto Group for joining Justin Friend on the Digital Dealer keynote stage! Their session focused on how to diversify messaging and ad strategy on Pinterest: “Yes, Pinterest Can Sell Cars…But That’s Not All!”

• The DU Culture Club hosted a virtual Murder Mystery Party! The crew dressed to impress for the Speakeasy theme, and had a blast acting out their characters.

November

• DU proudly sponsored the University of South Florida’s “Brunch on the Bay” that raised funds for the construction of a planned Nursing/STEM building.

• Our VP of Marketing, Brooke J, got ENGAGED to her Man! 💍
• We launched the annual State of Automotive event in a big way! Justin Friend and Molly Dennehy produced 12 on-demand interviews with some of the biggest thought leaders in the Automotive and Digital Marketing industries. PLUS produced over 35 actionable resources to help auto dealers go into 2023 strong.

• We were thrilled to welcome Kevin O’Rourke to the Dealers United team as the VP, Country Manager – Canada, to lead the expansion of our social advertising solutions into Canada for automotive dealers, agencies, and OEMs!

December

• We welcomed a brand new VP of Business Development and Strategic partnerships, Ali Fawaz, to #TeamDU. 👏

• To celebrate the holidays, the entire team joined in on a virtual White Elephant gift exchange.
• The Annual Gingerbread Contest was a HIT! And wow do we have some talented, creative people on our team…but Meg Hughes-Ritter’s “Hagrid’s Hut” took first prize! 🥇

• While we enjoy being a remote company, it’s always a treat to meet up in person! Justin Friend had the opportunity to visit with our partners at Zeigler Automotive Group (check out that studio!), and join Ali Fawaz with our partners at Pinterest!

And that’s a wrap!

We are so lucky to work with the best team and coolest clients. Thank you for being along for the ride!

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