4 Campaign Ideas That Will Maximize Your Dealership’s Market Intelligence Report Results

Digital Marketing, Social Media

Our latest free tool, the Market Intelligence Report builder, helps auto dealers pinpoint how many In-Market Auto Shoppers are in their area, and unlocks key data insights about their market. But once you get your hands on these auto shopper insights, what’s the next step?

Check out these 4 campaign ideas to help you reach the shoppers in your market with the right message.

Haven’t built your own Market Intelligence Report yet? Check out our free builder here.

Facebook and Instagram have rapidly become one of the most powerful and cost effective tools to reach potential customers. But that’s not all. Now, emerging platforms such as TikTok, Snapchat and Pinterest are taking auto shopper attention.

With the average person today using 8 social media accounts, it’s important to adopt an Omnichannel approach.

Here are 4 Omnichannel campaign ideas to start reaching your target audience and sell more cars.

Drive Results With Facebook & Instagram Using These 4 Campaign Ideas

Idea #1: Reach shoppers with Branding.

What was your target audience size across all platforms?

We recommend reaching these audiences with branding ad campaigns to familiarize shoppers with your dealership, telling them why they should buy from your dealership instead of the competition.

We call these “Why Buy” campaigns.

While Reach campaigns are not optimized for traffic or leads, this is the greatest way to get your dealership into plain sight of the auto shoppers in your market.

Idea #2: Introduce Your Latest Makes & Models To Shoppers

Build top model line campaigns across channels and deliver ads showcasing your newest Makes & Models.

Many auto shoppers need to be introduced to the differences in your trims, interiors, and tech features of your vehicles.

Using video and collage ad formats, you can take users on a “virtual tour,” building their affinity toward your brand, and even helping them choose the vehicle that’s going to be best for them when they’re ready to buy.


Idea #3: Show Your Live Used Inventory To In-Market Shoppers To Shoppers Who Are Almost Ready To Buy

What inventory results did your Market Intelligence Report show?

According to Cox Automotive, in 2019, the average time car shoppers spent in-market was 96 days.

Source: https://www.coxautoinc.com/learning-center/2019-car-buyer-journey-study/

Shoppers are also spending more time shopping online, less time in the dealership, and visiting fewer dealerships before making a purchase (and after COVID-19, some aren’t visiting dealerships at all)!

It’s imperative to get your live inventory in front of shoppers who are waiting for the right vehicle and price point to pull the trigger.

Facebook and Instagram Automotive Inventory Ads are one of the most effective tools in a dealer’s pocket, and now can be replicated across Snapchat, TikTok, and Pinterest!

Displaying your live inventory to in-market shoppers allows them to browse through relevant models on your lot without ever having to scroll away from their social feeds.


Idea #4: Reach Custom Audiences and Retarget across channels.

Do you have a list of sold but not serviced?

What about your current customer lists?

You can upload these lists as Custom Audiences and reach these users with the right message, where they’re spending time.

Other Ways To Maximize Your Market Intelligence Report

Discovering your audience is a big piece of the puzzle, but you obviously can’t stop there.

Knowing how to reach your target market effectively can make or break a business.

By using market insights from your Market Intelligence Report and following this blueprint for proven successful campaigns, your dealership can be on the way to using a data driven strategy to reduce wasted ad spend and sell more cars.

Learn more about our Omnichannel strategies.

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Blog Author - Drew Detweiler

Written By Drew Detweiler
Drew manages inbound and outbound marketing for Dealers United. When he’s not at work, he’s probably enjoying the outdoors, fishing, or eating.

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