BDCs Must be Managed Like Call Centers

Aug 29, 2014 | Sales and BDC

Many dealers I know created their BDCs by staffing them with a few of their existing floor salespeople and then paying them like floor salespeople (generally on the sold units). Their argument was simply that they needed knowledgeable people to be able to answer customer questions and that they only felt they should pay when this department sold a car. Wrong and wrong.

BDCs Must Be Managed Like Call Centers

BDCs Shouldn’t Sell

The truth is that your BDC is more like a bank’s call center than it is a traditional sales team.

You don’t need seasoned salespeople to have a successful call center, and you should never expect them to sell anything.

Their job is to set appointments that show—period.

Selling On The Phone = Selling Fewer Units

When you compensate a BDC agent on a sold unit you are encouraging them to start “selling” on the phone—something that is not just a bad idea, but is also counterproductive. Since your BDC team will inevitably end up over-qualifying each of their prospects, you’ll end up selling fewer units directly from appointments.

Moreover, when you employ “car guys” in this role, you often get a group that spends too much time answering questions and not enough time setting appointments that show.

Like a bank call center, your BDC should be driven by metrics and talk tracks, not selling and product knowledge.

The less product knowledge a BDC agent has the better. When a BDC agent knows less about your cars, they’ll stick closer to the approved talk tracks and will spend all of their time setting appointments that show with customers that buy!

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Blog Author - Steve Stauning

Written By Steve Stauning
Steve Stauning is a popular automotive industry speaker and writer, founder of pladoogle LLC, and a proud and active board member for Dealers United. As a true workaholic, he is considered 'hobby-less' by most standards; though this former US Marine does enjoy boating and outdoor activities near his home in Northern Idaho.

Who is Dealers United?

Dealers United is a game-changing automotive company dedicated to helping auto dealers improve their dealerships. We have helped over 6,500 dealers nationwide cut costs, save time, and sell more cars.

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