BDCs Must Have Strict Rules For What Counts As A Valid Appointment

Aug 29, 2014 | Sales and BDC

You might think you’re being nice or even driving incremental business when you allow your BDC to set soft appointments, but you’re not. In fact, you’re costing them and yourself money. Here’s how:

BDC Rule Book - What Counts As A Valid Appointment

Why Set Rules For What Counts As A Valid Appointment?

When you have soft appointment rules, like paying a BDC agent for an appointment that shows a day early (yes, I’ve seen this more often than the alternative) or giving the BDC credit for a sold unit because they had “meaningful contact” with that prospect in the last 72 hours, you’re actually hurting your sales and the paychecks of the BDC agents.

Unless you have strict rules in place for what constitutes a valid appointment, your BDC will NEVER have the discipline to pin a prospect down on a specific time. Why should they? Setting a hard appointment takes work, is sometimes uncomfortable, and they’re going to get paid either way, right?

Yes it takes work. Yes it’s sometimes uncomfortable. But no, they’re not getting paid, because the prospect won’t be showing up.

Set the standard for what is considered a “valid” appointment: My choice is to only count an appointment as valid if the prospect arrives within 45 minutes of the scheduled appointment time.

When your team allows a customer to say something like, “I’ll be there before 9,” there is almost no chance this “appointment” will show because it’s not actually an appointment.

A true appointment requires both a specific day and a specific time, or else there is no mental commitment by the prospect.
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Once you force your team to start setting stronger appointments (by paying them only for those that arrive within 45 minutes) their show rates will multiply along with your sold units. Read more in this article, The Secret to Setting Appointments That Show.

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Blog Author - Steve Stauning

Written By Steve Stauning
Steve Stauning is a popular automotive industry speaker and writer, founder of pladoogle LLC, and a proud and active board member for Dealers United. As a true workaholic, he is considered 'hobby-less' by most standards; though this former US Marine does enjoy boating and outdoor activities near his home in Northern Idaho.

Who is Dealers United?

Dealers United is a game-changing automotive company dedicated to helping auto dealers improve their dealerships. We have helped over 6,500 dealers nationwide cut costs, save time, and sell more cars.

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