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Memorial Day Weekend is just around the corner, and May vehicle sales are projected to be higher than ever. According to NADA’s Annual Data Report, May took the lead in the race for monthly new-vehicle sales last year.
Whether you’re sending an email to your database or seeking new customers around your zip code, it’s important to understand the factors that will influence whether or not your dealership’s email campaign actually works.
How many times do you have to see a commercial before you finally tune into what it says, or hear a radio advertisement before its jingle gets stuck in your head?
If your dealership has ever faced the daunting realm of email marketing, you most likely have heard whispers of “open rates” and “click-through rates.” Perhaps you’ve even had a cryptic send report mention a “click-to-open rate” or “HTML click-through rate.” But what does it all really mean? And, if you had to choose, which would be the best measure of a successful (or, -yikes!- unsuccessful) campaign?