This Small Thing Builds Brand Awareness. But Whose Brand Is It Building?
This Small Thing Builds Brand Awareness. But Whose Brand Is It Building?
The tiny icon that appears before your dealership’s name or site title in a web browser is called a favicon – short for “Favorites icon.” It’s generally comprised of a brand’s logo, and offers a small but immediate first-impression. Personally, I’ve never really thought much about them other than, “Oh great, another place I need to remember to put our logo.” That is, until two days ago.
