Black Friday Means Big Auto Sales. Here’s Why.

Black Friday Means Big Auto Sales. Here’s Why.

OEMs have caught on that Black Friday isn’t just for retail stores: Last year, GM offered a “Black Friday Cash” discount on all models. Ford focused their efforts on their website with a $1,000 prepaid MasterCard in honor of the holiday. Hyundai promoted 0% financing for 72 months, and Chrysler found that Black Friday means big auto sales: in fact, it was their fifth-busiest sales day of the year.

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