Pokémon Go is officially the latest trend in the world of mobile apps. The new augmented reality game is especially magnetic for Millennials, the next generation of car shoppers, who remember trading cards and playing Pokémon on their Game Boys.
Remember when we said that May 2015 was going to be big for vehicle sales? We were wrong. It was HUGE. According to Automotive News, May’s seasonally adjusted annual rate (SAAR) hit a record breaking 17.78 million, the highest it’s been since July 2005.
Memorial Day Weekend is just around the corner, and May vehicle sales are projected to be higher than ever. According to NADA’s Annual Data Report, May took the lead in the race for monthly new-vehicle sales last year.
OEMs have caught on that Black Friday isn’t just for retail stores: Last year, GM offered a “Black Friday Cash” discount on all models. Ford focused their efforts on their website with a $1,000 prepaid MasterCard in honor of the holiday. Hyundai promoted 0% financing for 72 months, and Chrysler found that Black Friday means big auto sales: in fact, it was their fifth-busiest sales day of the year.
We love getting feedback and ideas from our members on how they are increasing their leads and sales. After talking with our members and watching industry trends, we’ve compiled a list of the top 5 tested labor day ideas for car dealers.