Boosting Online Sales with Google Vehicle Listing Ads: A Car Dealers Guide

SEM

Facebook Advertising For Car Sales A Guide For Dealerships

More car buyers than ever are searching online for vehicles…and not just when they’re looking to buy. This means that as a car dealer, you have a unique opportunity to increase visibility on the biggest search engine using Google Vehicle Listing Ads (VLAs).

Google Vehicle Listing Ads (Google VLAs) are an automotive specific solution for dealerships to showcase their inventory at the right moment in the buyer’s journey on the biggest search engine.

Let’s talk about what Google VLAs are, why they’re crucial for dealerships looking to sell more cars online, how they work, the benefits they offer, and how Dealers United can help you leverage Search Engine Marketing (SEM) strategies, like Google VLAs, to grow your dealership’s impact and revenue.

What Are Google Vehicle Listing Ads and How Do They Work?

Google VLAs are a specialized ad format designed for car dealerships and their inventory. 

Unlike traditional search ads, VLAs allow dealers to display vehicle inventory with real-time information such as prices, make, model, and dealership location. 

These ads appear prominently in Google Search results when users look for vehicles, making them a powerful tool for attracting high-intent car shoppers.

Key Features of VLAs:

  • Inventory-based ads: These ads pull directly from a dealership’s live inventory, ensuring accuracy and relevance.
  • Visual appeal: Vehicle images and key details like price and mileage are included, making the ad highly engaging.
  • Local relevance: VLAs target users based on their location, showing them vehicles that are nearby.
  • Direct link to inventory: When a user clicks on a VLA, they are taken directly to the vehicle listing on the dealership’s site, allowing them to take immediate action.
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The Benefits of VLAs for Car Dealerships

For car dealerships, the goal is always to sell more cars and bring more qualified leads to the showroom. Google VLAs are a game-changer that offer several important advantages over traditional search ads as well as other digital advertising formats.

1. Increased Visibility for Inventory

VLAs offer dealerships a new level of visibility in Google Search results. By showcasing actual vehicles from the dealership’s inventory, they grab the attention of potential buyers who are actively searching for a specific make or model.

2. Better Targeting for High-Intent Shoppers

VLAs target users based on the specific vehicles they’re looking for, making them a highly targeted ad format. This means that dealerships are reaching people who are already in the market for a new car and are close to making a purchase.

3. Enhanced User Experience

VLAs provide users with a seamless browsing experience. Instead of navigating multiple pages or guessing what inventory a dealership has, potential buyers can see available cars, trucks, or SUVs right in the search results.

[CTA: “Learn How Dealers United Can Optimize Your VLA Campaigns”]

How to Sell More Cars Online with VLAs

As a car dealer, leveraging VLAs as part of your digital marketing strategy provides a significant advantage in capturing more leads and selling more cars. Here’s how Dealers United can help you maximize the effectiveness of VLAs:

1. Create a Custom Strategy for Your Dealership

Not all dealerships are the same, and neither should their VLA campaigns be. Dealers United develops customized VLA strategies tailored to your unique inventory, geographic location, and market to maximize the effectiveness of your ads.

2. Provide Detailed Reporting and Insights

One of the biggest advantages of VLAs is the ability to track and analyze performance in real time. Dealers United provides valuable insights by showing you how many leads, clicks, and conversions your ads are generating. With this data, we can refine and optimize campaigns to continuously improve performance.

3. Leverage VLAs for Lead Nurturing

In addition to driving immediate sales, VLAs can also play a role in nurturing leads over time. By retargeting users who have previously engaged with your VLA, Dealers United can help keep potential buyers engaged throughout the purchase journey.

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Take the Lead in the Digital Realm for Dealerships

In the competitive automotive market, being on the biggest search engines where car shoppers are searching is critical.

Our Search Engine Marketing services supercharge your online presence, showcasing your inventory to more qualified leads.

Click here to learn more about how Dealers United’s Search Engine Marketing solutions can help your leads and sales skyrocket.

Want to learn more about Dealers United’s SEM Solutions?

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.