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![[WATCH VIDEO] Healey Hyundai Case Study Q1 Results and Ad Examples](https://www.dealersunited.com/wp-content/uploads/Healey-Hyundai-Video-Featured-Image.png)
With every swipe of the thumb, dealers have the opportunity to get their brand on valuable visual real estate. If you are only running ads promoting your inventory, you’re limiting your success.
“Inventory is the foundation, but how do we introduce a new customer to your dealership or your brand?” asks Justin Friend. He continues, “It is important that the advertising strategy goes beyond just inventory to make sure that we are helping solve challenges at each pain point that a dealership may face. For each of the profit centers in their business, we have a solution to help.”
Jay Healey, CMO of Healey Brothers Automotive Group said, “I think if you’re not doing Omnichannel in the automotive industry, if you’re not trying to spread your focus a little bit and reach the customer where they are, whether it’s Pinterest, Facebook, Instagram, Snapchat, and all these different great platforms, you’re missing big time. You want to display your message on all these platforms with everyone. You want to kind of cater to that customer on wherever they are. We’re huge believers in it. We’re connecting with that customer every single place where they are to really drive traffic to our dealerships.”
![[WATCH VIDEO] Zeigler Automotive Group Discusses Humanizing Their Brand Through Social Ads Strategy](https://www.dealersunited.com/wp-content/uploads/zeigler-auto-group-humanizing-brand-through-social-ads-1080x630.png)
Zeigler Automotive Group encourages their team to take ownership of content that can be used across social media, and even in their paid ad strategies, to help humanize their brand.
“Social media is the new gathering place of humanity; its where our customers are, where they reside,” said Sam D’Arc, COO at Zeigler Auto Group. With Dealers United’s education around how they can utilize different social platforms and strategies, the dealership group says they’ve empowered their teams, taken risks, and seen it pay off.
“It’s a fun, exciting, different way to have impact. It first translates into culture, and who we are, and makes us proud of what we do,” continued Sam. “But then it ends up translating into ‘Hey, I want to do business with Zeigler Auto Group because I see you are having a heck of a lot of fun, you really truly enjoy what you do, and I want to be apart of that.’”
Lindsay Latsko, Director of Internet and Marketing Operations at Zeigler agrees. “You really don’t walk into a lot of dealerships and feel the energy that you feel when you walk into a Zeigler store,” she said. “We need to get that messaging out to our customers, and to our community. And places like TikTok, that’s a great way to show that, and really just connect with that customer in a different way.”
![[CASE STUDY] Pinterest Shopping Ads with Healey Brothers Auto Group](https://www.dealersunited.com/wp-content/uploads/Pinterest-Dealers-United-Case-Study.png)
We partnered with Pinterest and Healey Brothers Auto Group to test and prove results on the first-ever Tier 3 Pinterest Shopping Ads for automotive.
With Shopping Ads, you can upload your new inventory feed directly into your Pinterest account for a seamless, always-on strategy that will drive vehicle sales for your store.
See the results of Pinterest’s published case study for yourself!
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