I
s your SEO actually driving revenue — or just traffic?​ In this 90-minute, interactive workshop, Jasmine Goodsaid, Reporting & Analytics Lead at Dealers United, will walk you through exactly how to track, measure, and prove the impact of your organic marketing using Google Analytics 4 (GA4) and Looker Studio.

You’ll find out how to identify the KPIs that truly reflect SEO performance, configure GA4 for SEO-specific reporting, and integrate Google Search Console data for a complete picture of your organic performance. Then, Jasmine will show you how to pull it all into Looker Studio to create clear, digestible dashboards that make your SEO results impossible to ignore.

In this session, you’ll learn how to:

• Identify the best indicators of SEO success.

• Set up GA4 for SEO reporting, including channel groupings, custom metrics, calculated leads, and report editing.

• Integrate GA4 with Looker Studio to build powerful, intuitive SEO reports.

Walk away with the skills, templates, and confidence to prove your SEO ROI — and optimize for even better results.

T
he way to win in automotive digital marketing has changed — and Power Ford has the proof.

Sick of digital campaigns that rack up clicks but don’t move metal? Power Ford became #1 in their market and boosted sales 18% by doing what most dealers overlook: building real human connections online before shoppers ever walk through the door.

In this live Digital Dealer session, Andrew Rogers of Dealers United teams up with Matt Sneed, Director of Operations at Power Ford, to share the exact “Human-2-Human” marketing playbook that’s driving record results. You’ll see how their team aligns digital messaging with the in-store experience to create a seamless path from first click to test drive — and how you can do the same.

In this session, you’ll learn how to:

• Implement the full-funnel strategy that fueled Power Ford’s 18% sales growth by making digital marketing feel human.

• Create a frictionless customer journey from online to showroom with ready-to-use tactics you can put into action immediately.

• Spot and respond to buying signals with personalized touchpoints that turn clicks into lasting relationships — not just transactions.

Walk away with actionable strategies you can deploy this month to humanize your digital presence and sell more cars.