Dealership Case Study – SEO, SEM, & Social Ads – Dahl Ford Davenport

Dealership Case Study – SEO, SEM, & Social Ads – Dahl Ford Davenport

Dealership Digital Marketing Case Study

How Dahl Ford Used SEO + SEM + Social Ads To Lift Leads & Traffic In 90 Days

SEO + SOCIAL + SEM

Expertly managed, laser-focused, and designed to drive sales, our powerful SEO, Social, and SEM digital services will supercharge your dealership’s online presence and bottom line revenue.

 

Search Engine Optimization (SEO)

Rank on the first page of Google and other top search engines with custom tailored on- & off-page search engine optimization.

 

Omnichannel Social Media Advertising

Capture shoppers’ attention with full-funnel ads on today’s top social platforms like Facebook and TikTok.
 

Search Engine Marketing (SEM)

Steal low funnel traffic anytime a user types in a local, in-market, or competitive keyword with search engine marketing.

What Our Customers Say:

Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”

Google

Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”

Google

Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”

Google

Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”

Google

Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️

Google

Book A Call & Learn About Our Digital Solutions For Car Dealers:

As Seen In:

[WATCH VIDEO] Power Ford On The Importance Of Delivering Your Brand Promise

[WATCH VIDEO] Power Ford On The Importance Of Delivering Your Brand Promise

WATCH VIDEO:

POWER FORD ON THE IMPORTANCE OF DELIVERING YOUR BRAND PROMISE

How 6x “Dealer Of The Year” Winner Delivers Their Brand Promise With Online & Offline Customer Experience

THE IMPORTANCE OF A BRAND PROMISE

In order to stand out in today’s competitive automotive market, Power Ford turns to promoting their values internally and externally for success. Matt Sneed, Director of Operations, says, “What separates this dealer from the next dealer, or what separates the DU product from another product, I think it really does come down to doing what you say you’re going to do. That’s first and foremost: creating a brand and living up to that brand promise. Then promoting what that brand promise is.”

ONLINE TO OFFLINE CUSTOMER EXPERIENCE

Not only is it important for a dealership to establish a brand promise, but it is also important for both the online and offline customer experience to match.

One fascinating way Power Ford emphasizes this is by matching their online advertising and website imagery to what they display around in the dealership. “From a customer acquisition standpoint, I think when you’re doing something online and you’re branding yourself, that brand still has to be there in the store,” says Sneed. “One of the things that we did to connect the online experience to the offline experience is, we have images that are headers on our website that, when you walk into the store, those same images are in canvas pictures across the dealership. So it brings that familiarity from ‘I saw this online’ and you walk in the store.”

Interested in learning more about aligning your online and offline goals? Book a call here.

 

We can help you build an end-to-end Ad strategy like Power Ford.

We Help Dealers USE SOCIAL ads and search TO Sell More Cars.

As Seen In:

Strategy Spotlight: Hunt Auto Accelerates 2023 Growth With A Full-Funnel Omnisocial Ad Strategy

Strategy Spotlight: Hunt Auto Accelerates 2023 Growth With A Full-Funnel Omnisocial Ad Strategy

Dealership Omnisocial Ads Case Study

Strategy Spotlight: Hunt Auto Accelerates 2023 Growth With A Full-Funnel Omnisocial Ad Strategy

6 Month Results

Unit Sales Matched

Cost Per Unit Sold

%

of Sales Matched To Ads

Hunt Auto’s Omni-Social Ad Strategy In Action 💪

The Challenge

Hunt Auto wanted to be the most innovative dealer in the automotive industry. They dealership is committed to being on the cutting edge of digital marketing, and keeping their dealership ahead of the curve—and ahead of the competition. However, to do so required a strong knowledge of not only what new opportunities exist across all of the social platforms, but also how to maximize them.

The Solution

By partnering with Dealers United, Hunt Auto was able to be first in line to beta test and leverage the latest automotive omnisocial ad features. For example, when TikTok launched their new ad format, TikTok Video Shopping Ads, the Hunt team immediately worked with Dealers United to maximize them. To make the most of this exciting feature, Hunt Auto recorded videos tailored specifically to SUV moms and truck buyers, then added their live, scrolling SUV or truck inventory over the video. Combined with advanced targeting that perfectly aligned with their ads with their intended audience, this is still one of Hunt Auto’s favorite ad strategies to-date!

 

Audience Strategy:

  • In-market Ford & Chrysler shoppers
  • Within 25 mile radius

Ad Placements & Formats:

  • TikTok, Meta (Facebook & Instagram), Snapchat, and Pinterest
  • Mobile, Desktop, and Stories placement
 
 
 

Dealer Testimonial

Ethan Shutt | Social Media Manager, Hunt Auto

“Dealers United provides some of the best quality Social Media Marketing in the business. We have been with them for over a year and we’ve consistently seen our paid engagement rates increase due to the content they’ve created. Their biggest strength is the creativity they use to make our ideas into full fledged campaigns.”

 

A Full-Funnel Omnisocial Ad Strategy
(Q1 & Q2 2023 Results)

Awareness

“Why Buy” from Hunt Auto?

As a third-generation family-owned business, brand awareness is crucial to Hunt Auto. Using video content shot by their own team to give a “behind-the-scenes” feel, the dealership stayed top-of-mind with their local community across all social channels. Through this strategy, Hunt promoted the “hometown feel” that sets them apart, alongside a list of reasons to buy from them, including:

  • “Family owned and operated!”
  • “Always on sale…”
  • “Excellent service”
Snapchat Automotive Inventory Ads Audience Insights

548,973

In-Market Shoppers Reached

4,216,216

Impressions

$4.85 CPM

CPM (Cost Per Thousand Impressions)

 

Consideration

Delivering Hunt Auto’s catalog to the right car shopper

During the “Consideration” stage, Hunt Auto leveraged dynamic vehicle ads across Snapchat, TikTok, and Facebook to highlight their available cars and showcase their vehicle catalog to interested shoppers. With dynamic ads tailored to each shopper’s preference and browsing history, Hunt Auto delivered a personalized experience, enabling their dealership to lead their audience further into the funnel and toward becoming their customer.

Snapchat Automotive Inventory Ads Audience Insights

121,782

Clicks

$0.32

Cost Per Click (CPC)

Conversion

Finalizing the sale at Hunt Auto

In the “Conversion” stage, Hunt Auto retargeted shoppers who had previously expressed interest in their inventory. The dealership used custom ads across Meta (Facebook & Instagram) and Pinterest showcasing financing options, encourage test drives, and even drive Messenger conversations. In one of their Conversion campaigns, they made it easy for shoppers to apply for financing online and reach a final purchase decision!

Snapchat Automotive Inventory Ads Audience Insights

1,123

Leads

$34.80

Cost Per Lead (CPL)

21%

Lead-to-Sale Conversion Rate

 

6 Month Results

Unit Sales Matched

Cost Per Unit Sold

%

of Sales Matched To Ads

We Help Dealers USE SOCIAL ADS TO Sell More Cars.

As Seen In:

Dealership Omnisocial Ads Case Study – Hunt Auto

Dealership Omnisocial Ads Case Study – Hunt Auto

Dealer Case Study

Hunt Auto Accelerates 2023 Growth With A Full-Funnel Omnisocial Ad Strategy

What Our Customers Say:

Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”

Google

Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”

Google

Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”

Google

Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”

Google

Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️

Google

Brands we work with:

Ready to Dominate Your Market With Social Ads?

As Seen In:

Dealership Facebook and TikTok Ads Case Study –  Dahl Ford Davenport

Dealership Facebook and TikTok Ads Case Study – Dahl Ford Davenport

941-366-6760

Dealer Case Study

Dahl Ford Davenport Launches New “Market Disruptor” Omnichannel Campaign For Maximum Success

What Our Customers Say:

Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”

Google

Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”

Google

Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”

Google

Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”

Google

Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️

Google

Brands we work with:

Ready to Dominate Your Market With Social Ads?

As Seen In:

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!

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