Multi-Dealer Automotive Email Marketing Case Study

by Tad Beavers | Feb 23, 2026

941-366-6760

Demo Now

Automotive Email Marketing Case Study

Space Coast Honda, Depaula Ford, and AutoCenters Nissan find success with direct email marketing focused on value propositions

Download

WANT RESULTS LIKE THIS? BOOK A CALL!

SEO + SOCIAL + SEM + EMail

Expertly managed, laser-focused, and designed to drive sales, our powerful Email, SEO, Social, and SEM digital services will supercharge your dealership’s online presence and bottom line revenue.

Search Engine Optimization (SEO)

Rank on the first page of Google and other top search engines with custom tailored on- & off-page search engine optimization.

Learn More About SEO

Omnichannel Social Media Advertising

Capture shoppers’ attention with full-funnel ads on today’s top social platforms like Facebook and TikTok.

Learn More About Social

Search Engine Marketing (SEM)

Steal low funnel traffic anytime a user types in a local, in-market, or competitive keyword with search engine marketing.

Learn More About SEM

What Our Customers Say:

Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”

Google

Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”

Google

Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”

Google

Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”

Google

Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️

Google

As Seen In:

Brands we work with:

How Honda of Downtown LA Broke 3 Store Sales Records With Meta Ads

by Brooke Jensen | Apr 9, 2025

941-366-6760

Demo Now

Dealership Social Media Case Study

How Honda of Downtown LA Broke 3 Store Sales Records With A

Full Funnel Meta Ads Strategy

Download

SEO + SOCIAL + SEM

Expertly managed, laser-focused, and designed to drive sales, our powerful SEO, Social, and SEM digital services will supercharge your dealership’s online presence and bottom line revenue.

Search Engine Optimization (SEO)

Rank on the first page of Google and other top search engines with custom tailored on- & off-page search engine optimization.

Learn More About SEO

Omnichannel Social Media Advertising

Capture shoppers’ attention with full-funnel ads on today’s top social platforms like Facebook and TikTok.

Learn More About Social

Search Engine Marketing (SEM)

Steal low funnel traffic anytime a user types in a local, in-market, or competitive keyword with search engine marketing.

Learn More About SEM

What Our Customers Say:

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

As Seen In:

Brands we work with:

Strategy Spotlight: Honda Full-Funnel Facebook Ads

by Brooke Jensen | Aug 30, 2023

941-366-6760

Demo Now

Dealership Facebook Ads Case Study

Strategy Spotlight: Zeigler Honda of Racine’s Summer Sell Down & Full-Funnel Facebook Ads

Solution: Facebook & Instagram Ads

6 Month Results

Unit Sales Matched

Cost Per Unit Sold

of Sales Matched To Ads

Download PDF

Social Ad Strategy In Action:
???? Summer Sell Down Campaign

The Challenge

Zeigler Honda of Racine had a surplus of inventory, with hundreds of vehicles on their lot heading into the summer. They needed a quick, versatile solution that they could easily turn on and drive traffic to their dealership right away.

The Solution

Dealers United helped the Zeigler Honda team to create a “Summer Sell Down” special event. We placed scroll-stopping Custom Ads promoting the new event in front of local in-market Honda shoppers, with summer-savvy creative and blazing hot specials!

Audience Strategy:

Expiring lease
In-market Honda dealers
Within 25 mile radius

Ad Placements & Formats:

Facebook and Instagram
Desktop, Mobile, and Stories placement

Results:

1,120 leads
$0.25 cost per lead
8 unit sales matched
$35.34 cost per unit sold

Dealer Testimonial

Sam D’Arc, COO | Zeigler Auto Group

“Social media is the new gathering place of humanity: it’s where our customers are. And Dealers United has done an incredible job delivering social ads for us. Plus, they’ve empowered our teams with education on how to best leverage social media to engage with our communities. With their help, we’ve had success, and we greatly appreciate the partnership.”

Book a call

A Full-Funnel Ad Strategy
(Q1 – Q2 2023 Results)

Awareness

“Why Buy” at Zeigler Honda of Racine?

This is Zeigler’s favorite part of the social ad funnel: the “Why Buy Here” stage! In this phase of their social ad strategy, Zeigler Honda of Racine gets their team involved to show shoppers what their team and dealership is all about, with unique ads that set them apart from their competition, like:

“Meet Our Team (Service With A Smile!)”
“What Our Customers Say About Us…”
“Why We Are The #1 Honda Dealer in Wisconsin”

Snapchat Automotive Inventory Ads Audience Insights

548,973

In-Market Shoppers Reached

4,216,216

Impressions

$4.85 CPM

CPM (Cost Per Thousand Impressions)

Consideration

Why the Honda Pilot beats the competitor

Zeigler reached shoppers who were in the “Consideration” stage with social ads around available inventory, optimized OEM content, and other content to help shoppers decide which vehicle they want to buy, and who they want to buy it from. For example, in one ad, Zeigler Honda of Racine reached SUV shoppers with an ad that compared the Honda Pilot with its competitor, the Ford Explorer, based on its fuel efficiency.

124,381

Clicks

$0.16

Cost Per Click (CPC)

57,165

Landing Page Views

Conversion

Revving up car sales with dynamic inventory ads

In the “Conversion” stage, Zeigler Honda of Racine retargeted shoppers who had visited one of their VDPs within the last 1-7 days. The dealership used dynamic automotive inventory ads (AIA) that showed the shopper the exact vehicles they viewed, plus other similar models. By pairing these ads with strong calls-to-action like Shop Now, Click to Call, and Message Us, Zeigler gave shoppers all the tools they needed to take the next step and convert.

6,598

Leads

$3.10

Cost Per Lead (CPL)

23%

Lead-to-Sale Conversion Rate

6 Month Results

Unit Sales Matched

Cost Per Unit Sold

of Sales Matched To Ads

We Help Dealers USE SOCIAL ADS TO Sell More Cars.

Book a call with us

As Seen In:

Dealership Facebook Ads Case Study – Zeigler Honda of Racine

by Brooke Jensen | Aug 8, 2023

941-366-6760

Demo Now

Honda Dealership Meta Ads Case STudy

How Zeigler Honda of Racine Maximizes ROI with Meta Ads

Download

What Our Customers Say:

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Brands we work with:

Ready to Dominate Your Market With Social Ads?

Demo Now

View All Success Stories

As Seen In:

Dealership Omnichannel Ads Case Study – Diamond Valley Honda

by Brooke Jensen | Aug 2, 2023

941-366-6760

Demo Now

Honda Dealership Omnichannel Case Study

How An Omnichannel Ads Strategy Drives Success For Diamond Valley Honda

Download

What Our Customers Say:

Google

Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

Google

Brands we work with:

Ready to Dominate Your Market With Social Ads?

Demo Now

View All Success Stories

As Seen In:

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Automotive Email Marketing Case Study

Space Coast Honda, Depaula Ford, and AutoCenters Nissan find success with direct email marketing focused on value propositions

WANT RESULTS LIKE THIS? BOOK A CALL!

SEO + SOCIAL + SEM + EMail

What Our Customers Say:

As Seen In:

Brands we work with:

Dealership Social Media Case Study

How Honda of Downtown LA Broke 3 Store Sales Records With A

Full Funnel Meta Ads Strategy

SEO + SOCIAL + SEM

What Our Customers Say:

As Seen In:

Brands we work with:

Dealership Facebook Ads Case Study

Strategy Spotlight: Zeigler Honda of Racine’s Summer Sell Down & Full-Funnel Facebook Ads

Solution: Facebook & Instagram Ads

6 Month Results

Unit Sales Matched

Cost Per Unit Sold

of Sales Matched To Ads

Social Ad Strategy In Action: ???? Summer Sell Down Campaign

The Challenge

The Solution

Audience Strategy:

Ad Placements & Formats:

Results:

Dealer Testimonial

Sam D’Arc, COO | Zeigler Auto Group

A Full-Funnel Ad Strategy (Q1 – Q2 2023 Results)

Awareness

“Why Buy” at Zeigler Honda of Racine?

548,973

4,216,216

$4.85 CPM

Consideration

Why the Honda Pilot beats the competitor

124,381

$0.16

57,165

Conversion

Revving up car sales with dynamic inventory ads

6,598

$3.10

23%

6 Month Results

Unit Sales Matched

Cost Per Unit Sold

of Sales Matched To Ads

We Help Dealers USE SOCIAL ADS TO Sell More Cars.

As Seen In:

Honda Dealership Meta Ads Case STudy

How Zeigler Honda of Racine Maximizes ROI with Meta Ads

What Our Customers Say:

Brands we work with:

Ready to Dominate Your Market With Social Ads?

As Seen In:

Honda Dealership Omnichannel Case Study

How An Omnichannel Ads Strategy Drives Success For Diamond Valley Honda

What Our Customers Say:

Brands we work with:

Ready to Dominate Your Market With Social Ads?

As Seen In:

Categories

Social Ad Strategy In Action:
???? Summer Sell Down Campaign

A Full-Funnel Ad Strategy
(Q1 – Q2 2023 Results)