Instagram Reels Examples For Car Dealers – Request
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Maximizing Meta: AI, Ads, Reels, & More – Webinar Recording – Request
WEBINAR RECORDING FOR CAR DEALERS
Maximizing Meta: AI, ADs, Reels & MORE
Get insight into the 4 powerful Meta advertising features for car dealers from Meta and Dealers United.
What you’ll learn in this webinar:
How to deliver personalized automotive ads with Meta’s Conversions API (CAPI)
The ad format that combines custom creative with dynamic inventory
How Meta’s AI innovations are streamlining the auto shopping experience
Proven Reels strategies and cutting-edge tactics from top dealerships
Download It Now:
What you’ll learn in this webinar:
How to deliver personalized automotive ads with Meta’s Conversions API (CAPI)
The ad format that combines custom creative with dynamic inventory
How Meta’s AI innovations are streamlining the auto shopping experience
Proven Reels strategies and cutting-edge tactics from top dealerships
Organic Social Media Guides Collection For Car Dealers
941-366-6760
Organic Social Media Guides For Car Dealers
THE NEXT STEP TO SELL MORE CARS:
Find out how many auto shoppers are on each platform, suggested budget, & ROI!
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Strategy Spotlight: Power Ford’s 365-Day Results — Quick Lane, Social Ads, and Cohesive Campaigns
Dealership OMNICHANNEL Ads Case Study
Strategy Spotlight: Power Ford’s 365-Day Results | Quick Lane, Social Ads, and Cohesive Campaigns
2023 Annual Results
Unit Sales Matched
Cost Per Unit Sold
Leads
Cost Per Lead
Social Ad Strategy In Action:
Maximizing Service with Quick Lane Campaign
The Challenge
When Ford co-op prioritized a new Quick Lane service initiative to boost customer satisfaction, Power Ford was tasked with getting ahead of the curve on local adoption. Power Ford needed to rapidly promote and integrate Quick Lane’s services and specials to set the standard in their region.
The Solution
Leaning into this priority shift, Dealers United supported Power Ford’s goals by using their expanded budget to run Traffic Campaigns and Web Lead Optimization Campaigns that targeted their audience of Ford car owners across Facebook, Pinterest, and Snapchat to dominate the entire Albuquerque area with the best Quick Lane offers.
Audience Strategy:
- Tire Shoppers
- Frequent Auto Repair Customers
- Professional Automotive Repair
- Auto Service and Repair
- Frequent Spenders
- Quick Lane Sales 2023 customer lists
- In-market Ford car owners
Ad Placements & Formats:
- Meta Instant Experience Collection Ads
- Pinterest Awareness Ads
- Snapchat Dynamic Inventory Ads
Results:
- Web Lead Campaign: 369 Leads, $16.78 Cost Per Lead
- Traffic Campaign: 443 Leads, $50.27 Cost Per Lead, 11,044 Landing Page Views
Dealer Testimonial
Matt Sneed, Director of Ops | Power Ford
“When other dealerships ask us what we’re doing to generate the success that we do on social media, our answer is simple: Dealers United. In today’s digital landscape, succeeding goes far beyond just sponsoring a few posts on social media, or hoping that you reach the right user at the right time…You need a trusted, proven, strategic partner like Dealers United to help you dominate your local market.”
A Full-Funnel Ad Strategy
(Q1 – Q4 2023 Results)
Awareness
Pushing Power Ford to the Top of Mind with Awareness Ads
The Awareness stage was crucial for introducing and reinforcing the Power Ford brand across all social ad channels. By laser-focusing on what their dealership offers in each ad, Dealers United familiarized key in-market audiences with what makes Power Ford the go-to Ford dealer. Their ad campaign focused on messaging around their customer-first approach and convenient service options with creative headlines like “Proudly Supporting Our Community” and “Here For You.”
1,893,478
In-Market Shoppers Reached
24,264,423
Impressions
$8.85 CPM
CPM (Cost Per Thousand Impressions)
Consideration
Accelerating Decisions with Interactive Inventory Content
Once the Power Ford brand had top-of-mind presence, their focus shifted to encourage the consideration of new models through activating Instant Experience Collection ads on Meta. We leveraged Ford’s OEM footage and combined Power Ford branding with dynamic model showrooms. Shoppers could digitally explore attention-grabbing model footage and matched inventory suited to their needs in one scrollable ad. To pursue shoppers no matter where they were spending time, Power Ford also advertised their inventory and offers across Pinterest and Snapchat.
340,896
Clicks
$0.63
Cost Per Click (CPC)
170,479
Landing Page Views (*Meta & Pinterest only)
Conversion
Incentivizing Purchase with Hyper-Personalized Retargeting Ads
To give shoppers the motivation they need to confidently convert with Power Ford, Dealers United helped activate personalized ads that reached already engaged audiences. Power Ford retargeted prospects with model lines they have shown interest in alongside dynamic inventory ads showcasing VDP vehicles browsed, plus matching models. Additional ads deployed promoted Quick Lane specials and on-site coupons to add extra value. This combination of ads provided the last push for high-potential prospects to finalize their purchase with Power Ford.
6,787
Leads
$31.64
Cost Per Lead (CPL)
46%
Sales Matched to Ads (*Meta only)
2023 Annual Results
Unit Sales Matched
Cost Per Unit Sold
Leads
Cost Per Lead
We Help Dealers USE SOCIAL ADS TO Sell More Cars.
As Seen In:
Dealership Case Study – SEO, SEM, & Social Ads – Dahl Ford Davenport
Dealership Digital Marketing Case Study
How Dahl Ford Used SEO + SEM + Social Ads To Lift Leads & Traffic In 90 Days
SEO + SOCIAL + SEM
Expertly managed, laser-focused, and designed to drive sales, our powerful SEO, Social, and SEM digital services will supercharge your dealership’s online presence and bottom line revenue.
Search Engine Optimization (SEO)
Rank on the first page of Google and other top search engines with custom tailored on- & off-page search engine optimization.
Omnichannel Social Media Advertising
Capture shoppers’ attention with full-funnel ads on today’s top social platforms like Facebook and TikTok.
Search Engine Marketing (SEM)
Steal low funnel traffic anytime a user types in a local, in-market, or competitive keyword with search engine marketing.
What Our Customers Say:
Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”
Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”
Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”
Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”
Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”
Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”
Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️
Book A Call & Learn About Our Digital Solutions For Car Dealers:
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