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PINTEREST ADS FOR CAR DEALERS – CASE STUDY
The most successful automotive ad campaigns not only present available inventory to in-market auto shoppers, but also align the ad creative to the different stages of the car buying journey.
Dealers United partnered with Pinterest and Zeigler Subaru of Kenosha to activate a Full-Funnel ad strategy to increase Zeigler’s market share and target the ideal car shopper that’s aligned with Subaru’s active and eco-conscious brand.
Access this case study to view the:
The most successful automotive ad campaigns not only present available inventory to in-market auto shoppers, but also align the ad creative to the different stages of the car buying journey.
Dealers United partnered with Pinterest and Zeigler Subaru of Kenosha to activate a Full-Funnel ad strategy to increase Zeigler’s market share and target the ideal car shopper that’s aligned with Subaru’s active and eco-conscious brand.
Access this case study to view the:
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Hunt Auto wanted to be the most innovative dealer in the automotive industry. They dealership is committed to being on the cutting edge of digital marketing, and keeping their dealership ahead of the curve—and ahead of the competition. However, to do so required a strong knowledge of not only what new opportunities exist across all of the social platforms, but also how to maximize them.
By partnering with Dealers United, Hunt Auto was able to be first in line to beta test and leverage the latest automotive omnisocial ad features. For example, when TikTok launched their new ad format, TikTok Video Shopping Ads, the Hunt team immediately worked with Dealers United to maximize them. To make the most of this exciting feature, Hunt Auto recorded videos tailored specifically to SUV moms and truck buyers, then added their live, scrolling SUV or truck inventory over the video. Combined with advanced targeting that perfectly aligned with their ads with their intended audience, this is still one of Hunt Auto’s favorite ad strategies to-date!
As a third-generation family-owned business, brand awareness is crucial to Hunt Auto. Using video content shot by their own team to give a “behind-the-scenes” feel, the dealership stayed top-of-mind with their local community across all social channels. Through this strategy, Hunt promoted the “hometown feel” that sets them apart, alongside a list of reasons to buy from them, including:
In-Market Shoppers Reached
Impressions
CPM (Cost Per Thousand Impressions)
During the “Consideration” stage, Hunt Auto leveraged dynamic vehicle ads across Snapchat, TikTok, and Facebook to highlight their available cars and showcase their vehicle catalog to interested shoppers. With dynamic ads tailored to each shopper’s preference and browsing history, Hunt Auto delivered a personalized experience, enabling their dealership to lead their audience further into the funnel and toward becoming their customer.
Clicks
Cost Per Click (CPC)
In the “Conversion” stage, Hunt Auto retargeted shoppers who had previously expressed interest in their inventory. The dealership used custom ads across Meta (Facebook & Instagram) and Pinterest showcasing financing options, encourage test drives, and even drive Messenger conversations. In one of their Conversion campaigns, they made it easy for shoppers to apply for financing online and reach a final purchase decision!
Leads
Cost Per Lead (CPL)
Lead-to-Sale Conversion Rate
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Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”
Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”
Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”
Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”
Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”
Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”
Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️
Tristen Oakley | Zeigler Auto Group
“Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”
Bobby Sight | Rob Sight Ford
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”
Jay Healey | Healey Brothers Auto Group
“We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”
Todd C Comstock | Adams Chevrolet Inc.
“We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”
Jenna Popp | Serra Ford Rochester Hills
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”
Gary Martin | Gator Chrysler Dodge Jeep Ram
“I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”
Aimee Rogers | Brad Deery Motors
They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️
