Enhancing Customer Experience From Online To On The Road

Healey Brothers, the largest auto group in Hudson Valley, NY, emphasizes the importance of a strong digital presence to connect with modern consumers. Healey’s digital-first approach, including a podcast, aims to humanize their brand by showcasing their personality and values. Rather than solely promoting inventory, Dealers United helps them advertise their service, reviews, entertaining content, and their commitment to finding the right vehicle for each customer. 

USING THE POWER OF Social Ads To Promote More Than CARS

Healey isn’t afraid to be innovative in order to help their local shoppers, like how they use social media to educate on special programs including Pre-paid Maintenance or around affordability. To support this, Dealers United created custom social ads on top platforms like Meta, Pinterest, Snapchat and TikTok to share how this streamlines the car buying process- and the campaigns have taken off! “We are seeing great traffic. I’d think we’ve got about twenty chats in about a week.”

Interested in learning more about enhancing your dealership’s online to offline experience? Book a call here.