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Strategy Spotlight: Dahl Ford’s SEO + SEM + Social Ads Lift Leads & Traffic

Strategy Spotlight: Dahl Ford’s SEO + SEM + Social Ads Lift Leads & Traffic

by | Apr 4, 2024

941-366-6760

Demo Now

Dealership Full-Service Digital Case Study

Strategy Spotlight: Dahl Ford’s SEO + SEM + Social Ads Lift Leads & Traffic 

Solutions: SEO, SEM, and Social Ads

Dealer Testimonial

Dan Medberry | Director of Information & Technology

“We’ve been a partner of Dealers United for several years now, so when they came to us to be first on their new search solutions, we were ready to go. In 30 days, we saw a boost in traffic. In 90 days, it feels like our leads have tripled and our cost is way down. I couldn’t be happier.”

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Automotive Full-Service Digital Strategy: SEO + SEM + Social Ads

Part 1

Automotive Search Engine Optimization (SEO) Strategy

The CHALLENGE

Dahl Ford Davenport struggled to improve their organic search rankings despite trying various SEO vendors and tactics. As competitors continued outranking them on search engine results pages (SERPs), Dahl Ford realized they needed to revamp their search engine optimization (SEO) strategy.

The SOLUTION

With Dealers United’s automotive SEO solutions, Dahl Ford dominated their local market by optimizing for geo-targeted keywords like “Cedar Rapids car dealerships,” “Quad Cities car dealers,” and “Davenport used cars.” This boosted their visibility on SERPs for these high-value, location-specific searches.

SEO Results (90 days)

Total Keywords Added / Removed

%

Increase in Organic Traffic

Up 50 positions for “ford escape near me”

(From November 2023 – January 2024)

Part 2

Automotive Search Engine Marketing (SEM) Strategy

 The Challenge

Dahl Ford Davenport struggled to generate more leads from Google Search while maintaining efficiency goals. Their objective was to optimize for high-intent automotive keywords like “Ford truck near me” and “Davenport car dealerships,” to broaden their online reach and drive qualified traffic for increased conversions.

The Solution

Dealers United revamped Dahl Ford’s digital ads via advanced targeting, creative automation, and AI bidding to deliver the most efficient cost per lead (CPL). Tactics included keyword optimization, dynamic bidding with AI, and advanced audiences based on previous shopping activity.

(From November 2023 – January 2024)

SEM Results (90 days)

Total Leads

Average Cost Per Lead

%

Average Conversion Rate

Cost Per Lead

Part 3

Automotive Social Ad Strategy: A “Market Disruptor” on Meta and TikTok

(Q1 – Q4 2023 Results)

The Challenge

Dahl Ford aimed to differentiate its local dealership from competitors by leveraging popular channels to promote exclusive deals for Cedar Rapids, Quad Cities, and Davenport car shoppers. Offering unbeatable pricing and value through high-traffic websites, social media, and search engines allowed Dahl Ford to capture motivated buyers seeking unmatched local offers.

The Solution

In addition to running general brand awareness and Automotive Inventory Ads, Dealers United introduced two new campaigns: The “Market Disruptor” campaign aligned with their brand promise of lowest market prices and the “Inventory Push” campaign focused budget on specific models Dahl wanted to move faster.

 
 
 

Meta (Facebook & Instagram) Ad Results:

  • 2,295 Leads
  • $26.57 Cost Per Lead
  • 384 Matched Unit Sales
  • $158.78 Cost Per Unit Sold
     
     
    TikTok

    TikTok Ad Results:

    • 12,990 Clicks
    • $0.92 Cost Per Click
    • 30 second Average Watch Time Per Person
    • 2.1 Million Video Views
     

    We Help Dealers USE seo + sem + social ADS TO Sell More Cars.

    Book a call with us

    As Seen In:

    Strategy Spotlight: Power Ford’s 365-Day Results — Quick Lane, Social Ads, and Cohesive Campaigns

    Strategy Spotlight: Power Ford’s 365-Day Results — Quick Lane, Social Ads, and Cohesive Campaigns

    by | Feb 28, 2024

    941-366-6760

    Demo Now

    Dealership OMNICHANNEL Ads Case Study

    Strategy Spotlight: Power Ford’s 365-Day Results | Quick Lane, Social Ads, and Cohesive Campaigns

    Solution: Facebook & Instagram, Snapchat, & Pinterest Ads

    Solution: Facebook & Instagram,
    Snapchat, & Pinterest Ads

    2023 Annual Results

    Unit Sales Matched

    Cost Per Unit Sold

    Leads

    Cost Per Lead

    Social Ad Strategy In Action:
    Maximizing Service with Quick Lane Campaign

    The Challenge

    When Ford co-op prioritized a new Quick Lane service initiative to boost customer satisfaction, Power Ford was tasked with getting ahead of the curve on local adoption. Power Ford needed to rapidly promote and integrate Quick Lane’s services and specials to set the standard in their region.

    The Solution

    Leaning into this priority shift, Dealers United supported Power Ford’s goals by using their expanded budget to run Traffic Campaigns and Web Lead Optimization Campaigns that targeted their audience of Ford car owners across Facebook, Pinterest, and Snapchat to dominate the entire Albuquerque area with the best Quick Lane offers.

     

    Audience Strategy:

    • Tire Shoppers
    • Frequent Auto Repair Customers
    • Professional Automotive Repair
    • Auto Service and Repair
    • Frequent Spenders
    • Quick Lane Sales 2023 customer lists
    • In-market Ford car owners

    Ad Placements & Formats:

    • Meta Instant Experience Collection Ads
    • Pinterest Awareness Ads
    • Snapchat Dynamic Inventory Ads

    Results:

    • Web Lead Campaign: 369 Leads, $16.78 Cost Per Lead
    • Traffic Campaign: 443 Leads, $50.27 Cost Per Lead, 11,044 Landing Page Views
     
     

    Dealer Testimonial

    Matt Sneed, Director of Ops |  Power Ford

    “When other dealerships ask us what we’re doing to generate the success that we do on social media, our answer is simple: Dealers United. In today’s digital landscape, succeeding goes far beyond just sponsoring a few posts on social media, or hoping that you reach the right user at the right time…You need a trusted, proven, strategic partner like Dealers United to help you dominate your local market.”

    Book a call
     

    A Full-Funnel Ad Strategy
    (Q1 – Q4 2023 Results)

    Awareness

    Pushing Power Ford to the Top of Mind with Awareness Ads

    The Awareness stage was crucial for introducing and reinforcing the Power Ford brand across all social ad channels. By laser-focusing on what their dealership offers in each ad, Dealers United familiarized key in-market audiences with what makes Power Ford the go-to Ford dealer. Their ad campaign focused on messaging around their customer-first approach and convenient service options with creative headlines like “Proudly Supporting Our Community” and “Here For You.”

    Snapchat Automotive Inventory Ads Audience Insights

    1,893,478

    In-Market Shoppers Reached

    24,264,423

    Impressions

    $8.85 CPM

    CPM (Cost Per Thousand Impressions)

     
     

    Consideration

    Accelerating Decisions with Interactive Inventory Content

    Once the Power Ford brand had top-of-mind presence, their focus shifted to encourage the consideration of new models through activating Instant Experience Collection ads on Meta. We leveraged Ford’s OEM footage and combined Power Ford branding with dynamic model showrooms. Shoppers could digitally explore attention-grabbing model footage and matched inventory suited to their needs in one scrollable ad. To pursue shoppers no matter where they were spending time, Power Ford also advertised their inventory and offers across Pinterest and Snapchat.

    Snapchat Automotive Inventory Ads Audience Insights

    340,896

    Clicks

    $0.63

    Cost Per Click (CPC)

    170,479

    Landing Page Views (*Meta & Pinterest only)

     

    Conversion

    Incentivizing Purchase with Hyper-Personalized Retargeting Ads

    To give shoppers the motivation they need to confidently convert with Power Ford, Dealers United helped activate personalized ads that reached already engaged audiences. Power Ford retargeted prospects with model lines they have shown interest in alongside dynamic inventory ads showcasing VDP vehicles browsed, plus matching models. Additional ads deployed promoted Quick Lane specials and on-site coupons to add extra value. This combination of ads provided the last push for high-potential prospects to finalize their purchase with Power Ford.

    Snapchat Automotive Inventory Ads Audience Insights

    6,787

    Leads

    $31.64

    Cost Per Lead (CPL)

    46%

    Sales Matched to Ads (*Meta only)

     

    2023 Annual Results

    Unit Sales Matched

    Cost Per Unit Sold

    Leads

    Cost Per Lead

    We Help Dealers USE SOCIAL ADS TO Sell More Cars.

    Book a call with us

    As Seen In:

    Webinar Recording: 14-Point Digital Inspection For Car Dealers

    Webinar Recording: 14-Point Digital Inspection For Car Dealers

    by | Feb 23, 2024

    WATCH WEBINAR RECORDING:

    14-Point DIGITAL INSPECTION FOR CAR DEALERSHIPS

    Get The Slides

    The 14-Point Digital Inspection every dealer needs to optimize their SEO, SEM, and Social Ads

    WHAT YOU WILL LEARN:

    ✅ SEO: Understand what really matters to top search engines, and how to jump to the #1 organic result for your desired keywords…

    ✅ SEM: Find out how to cast a PPC net big enough to increase leads while also niche enough to profit.

    ✅ Social Ads: Determine whether your dealership is using a full-funnel strategy, or if you’re potentially losing your consumer during the buyer journey.

    ✅ Competitor Analysis: Learn how to evaluate your competitor’s online presence to gain insights on their social and search strategy with tactics to out-perform them.

    Pick a day + time to book your 15 minute discovery call and get your 14-Point Digital Inspection started!

    Pick a day + time to book your 15 minute discovery call and get your 14-Point Digital Inspection started!

    The 14-Point Digital Inspection every dealer needs to optimize their SEO, SEM, and Social strategies

    WHAT YOU WILL LEARN:

    ✅ SEO: Understand what really matters to top search engines, and how to jump to the #1 organic result for your desired keywords…

    ✅ SEM: Find out how to cast a PPC net big enough to increase leads while also niche enough to profit.

    ✅ Social Ads: Determine whether your dealership is using a full-funnel strategy, or if you’re potentially losing your consumer during the buyer journey.

    ✅ Competitor Analysis: Learn how to evaluate your competitor’s online presence to gain insights on their social and search strategy with tactics to out-perform them.

    We Help Dealers USE SOCIAL ADS TO Sell More Cars.

    Book A Call With Us

    As Seen In:

    Dealership Case Study – SEO, SEM, & Social Ads – Dahl Ford Davenport

    Dealership Case Study – SEO, SEM, & Social Ads – Dahl Ford Davenport

    by | Feb 8, 2024

    941-366-6760

    Demo Now

    Dealership Digital Marketing Case Study

    How Dahl Ford Used SEO + SEM + Social Ads To Lift Leads & Traffic In 90 Days
    Download
    Download

    SEO + SOCIAL + SEM

    Expertly managed, laser-focused, and designed to drive sales, our powerful SEO, Social, and SEM digital services will supercharge your dealership’s online presence and bottom line revenue.

     

    Search Engine Optimization (SEO)

    Rank on the first page of Google and other top search engines with custom tailored on- & off-page search engine optimization.

    Learn More About SEO
     

    Omnichannel Social Media Advertising

    Capture shoppers’ attention with full-funnel ads on today’s top social platforms like Facebook and TikTok.
    Learn More About Social
     

    Search Engine Marketing (SEM)

    Steal low funnel traffic anytime a user types in a local, in-market, or competitive keyword with search engine marketing.

    Learn More About SEM

    What Our Customers Say:

    Tristen Oakley | Zeigler Auto Group
    “Dealers United is amazing! I love our reps Cody, Meg, & Shea! They always respond quickly, have an amazing positive attitude, help us with whatever we throw at them, and are always there when we need them! The creative they offer & come up with is awesome! We use them for Facebook, Pinterest, TikTok, Instagram, and Snapchat social advertising! We have seen an amazing return on investment & high amount of vehicles purchased from using them as our social media ad agency! I would 10000% recommend!!”

    Google

    Bobby Sight | Rob Sight Ford
    “Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing starting with our account rep Andrew Rogers and all the way up to the CEO Pete Peterson. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”

    Google

    Jay Healey | Healey Brothers Auto Group
    “We are able to get things done on time and make sure our customers are receiving the right messages. Dealers United has been a game changer for us!”

    Google

    Todd C Comstock | Adams Chevrolet Inc.
    “We started using Dealers United in October of 2021. They handle a large portion of our paid digital marketing for us at our dealership. I have always understood the value of having a team working for us and seamlessly handling this rather complex process. Alix & Bryan have been instrumental in managing (and improving) our digital presence all the while being attentive to our specific needs on the dealership level. I highly recommend Dealers United. They have far exceeded our expectations.”

    Google

    Jenna Popp | Serra Ford Rochester Hills
    “In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team just as if they were at the store working with you in house! We have worked with them for both our Ford and Buick GMC stores now. I’m grateful for Alix Knox, Justin, Pete, Molly, Brooke and the whole team!”

    Google

    Gary Martin | Gator Chrysler Dodge Jeep Ram
    “I cannot say enough good things about Aleena and Mitch. They are always on top of things, proactive and very detailed. They take care of this account like it was their own money being spent. Also, they are both a joy to deal with.”

    Google

    Aimee Rogers | Brad Deery Motors
    They are a great company to partner with. They really care about your company and keep coming up with great ideas to help you succeed. Aleena and Mitch are fantastic and so on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers. ❤️

    Google

    Book A Call & Learn About Our Digital Solutions For Car Dealers:

    As Seen In:

    Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!

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