Shocking Stats: Dealership Facebook Ad Costs Decreasing In 2020

The past few months during the pandemic have been a season of change for the auto industry.

Dealers have had to change their core business processes, their strategies and budgets, and their advertising plans as a whole.

Over the past 6 months, we’ve seen another big change:

Ad costs on Facebook and Instagram are lower than ever before.

Dealership Facebook Ad Costs Decreasing On Facebook

Facebook and Instagram have continued to rise in popularity and usage as more people flock to the sites to stay in-the-know and keep in touch with their friends and family.

Plus, as a result of COVID, some businesses have had to pull their ad spend, opening up ad real estate and decreasing the competition on these platforms.

Here are the average cost metrics across Dealers United client accounts today, compared to just 6 months ago:

If You’ve Been Debating Advertising Your Dealership On Facebook, The Time Is Now

With the presidential election and holiday season rapidly approaching, we expect that these ad costs are the lowest they will be until 2021.

There has never been a better time to invest in Facebook Ads for auto dealers!

Now is the time to double down on these channels, take control of your digital market, and build your pipeline of in-market shoppers for the lowest cost possible.

To see how many in-market shoppers you can reach on Facebook right now, build your free Market Intelligence Report here!