What’s New At DU: Pinterest Check-in & NEW Webinar
Wrapping up Q1 on a high note 🎶
Welcome back to the new format for Dealers United Partner Updates! Check out this month’s info in two ways: print or video.
💡 Pro tip: You can jump to different sections in the video by using the video navigation tools or by clicking any “(Watch at #)” linked below.
- NADA Recap
- NADA Workshop Webinar!
- Customer Spotlight – Dahl Ford 👏
- Pinterest Check-in
- Dealers United Team Updates 😎
NADA Recap (Watch at 0:19)
This year’s NADA Show 2022 was a blast! The event took place March 10th-13th at the Las Vegas Convention Center. It was great to be in person once again to reconnect and celebrate our industry.
The theme of the show was centered on the future of our industry, with a focus on Electric Vehicles. The show’s content emphasized the importance of educating and informing auto shoppers to help guide them through upcoming industry changes and trends.
NADA Workshop Webinar (Watch at 1:19)
Pete Petersen, CEO of Dealers United, hosted a workshop, “7 Undercover Direct-to-Consumer Platforms You Need In 2022,” on Sunday, March 13th. 🔥
After the session, there were so many questions from the audience that we went overtime (NADA literally had to cut us off). 😅
So, we decided to host this virtual session to answer ALL of your questions about advertising on social media.
Discover the direct-to-consumer channels that will help your store engage, influence and close buyers. 🔑 Three key takeaways:
▶️ Explore 7 social platforms that are helping other dealers reach more auto buyers: Facebook, YouTube, Pinterest, LinkedIn, Snapchat, TikTok & Instagram.
▶️ Understand how to use data to target your ideal audience and in-market auto shoppers, and what sources you can leverage now – including some that you already own!
▶️ Identify the right messages (with examples!) to leapfrog your business ahead of the competition and increase market share.
Can’t make the live event? No worries – register anyway and we’ll send you the recording!
Customer High-Five (Watch at 1:49)
🖐️ Dahl Ford is our Customer Spotlight of the month!
We are excited to celebrate 1 year of working with the team in Davenport, IA, who leverage Facebook + Instagram and Snapchat for a full funnel Omnichannel strategy.
From February 2021 to February 2022, their campaigns had an average match rate of 24.8% with 344 sales attributed at a $107.57 CPUS. Their average CPL was $22.12 with 48,550 total landing page views. Absolutely incredible!
Pinterest Check-in (Watch at 3:42)
On Pinterest, positivity is the key to success! Pinners come with a positive mindset and expect the same from your content.
When your brand delivers positive, authentic content, you benefit from higher engagement with your followers.
📌 Three Pin Tips:
- Create content that supports your audience’s personal style, judgment-free.
- Encourage your followers’ aspirations by introducing them to new ideas.
- Help your audience take the next step with actionable suggestions.
Pinterest is a highly personal experience, where individuals come to be inspired, plan their next life event, and discover new ideas. By building a presence on Pinterest, your auto dealership can become a part of their lives and help them find the perfect vehicle for their lifestyle.
Dealers United Updates 😎 (Watch at 6:02)
It has been a BIG month for #TeamDU! At the start of the month, we brought all our crew together in Sarasota, FL for some team building, bonding.
It was an action packed few days filled with games, gratitude and giving back to our community.
We are a fully remote company, and while that has its perks, it was so amazing to bring people from 19 different states together to celebrate each other and nurture our culture.
However, one person who couldn’t join us in Florida was Customer Success Manager Mike Miller, because he was welcoming his son, Lando, into the world!
Congratulations to Mike and his growing family, who officially wins the cutest new Zoom background when baby Lando makes an appearance. 👶
Are we in the right lane? 🚘 (Watch at 7:02)
Hopefully you can tell how proud we are of #TeamDU, and we are just as honored to have this partnership with you. We truly strive to build a relationship with our members so that it feels as if our team is an extension of your team.
Thank you those who have recently written reviews on Facebook or Google or texted us feedback, because it is so valuable. We want to know if we are driving in the right lane with you, and if there is anything we can do to improve or enhance our partnership.
Thank you for tuning to this month’s updates! ✌️