How Top Auto Marketers Are Measuring Digital ROI (Without Google Analytics)
CEO of Dealers United
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Digital Dealer Virtual Show, October 2020
October 6, 2020 12:55 PM – 1:35 PM EST
ave you heard of the newest digital attribution tool for Auto Marketers yet?
If you run any kind of paid acquisition (especially Facebook ads) and usually rely on Google Analytics and UTM codes to track your digital ROI, then you need to set this brand new tool up yesterday.
Once you set it up, you’ll have conclusive answers to questions like:
Where did my prospects come from?
Did I pay for that traffic? Was it organic?
Did it actually lead to a conversion or sale?
And while it’s hosted on Facebook, this tool will not only include every Facebook ad and post you’ve ever ran, but also the organic referrals from Google and any non-Facebook advertising effort — Bing, AdWords, YouTube, you name it.
This tool must be set up ASAP, however, because it only captures data going forward from the time to set it up. And the longer you wait to set it up, the longer you’ll have to wait for it to produce actionable data for you!