Learn more about where we came from, what keeps us moving forward, and the people that make it all possible.
From resellers to innovators
Where We Started
Dealers United was formed by two automotive professionals: Top 100 Ford Dealer, Matt Buchanan of Sarasota Ford, and founder of Homenet, Jesse Biter. They shared a vision to find the best solutions in the industry that would help dealers cut costs, save time, and sell more cars.
With the power of 6,500 dealers behind us, we originally vetted, resold, and partnered with leading names like DealerSocket, Haystak, DealerTrack, and more.
Where We Are Now
When Facebook exploded in 2014, we found many automotive social agencies on the market, but few (if any) were using Facebook platform as an actual revenue stream for dealers.
Enter CEO Pete Petersen. Coming from a background of building global brands digitally, Pete knew we could make a big impact for dealers through Facebook advertising. But first, we had to build our own solution.
Today we work hand-in-hand with Facebook’s Auto division to create innovative ad tech that helps both dealers and agencies solve real business challenges through Facebook and Instagram. We are a Top Tier Facebook Partner and a Top 5 Automotive Agency, and continue to work every day to help dealers save time, cut costs, and sell more cars.
We are the Facebook and Instagram advertising solution for the automotive industry.
What We Believe
The values that drive us
Guide & Inspire
We exist to guide & inspire the people we work with.
Whether among our own team or with our customers/partners, we will always ask “How can I jump in and help?”
We don’t strive for a “work-life balance.” We create a fun environment that is neither at work or at home, but simply “at life.”
Learn & Lead
We believe in constant learning, encouraging growth, and leading by example—both professionally and personally.
Our team culture
The DU Family
We pride ourselves on being a small team that works together to solve BIG problems. Between the white boarding, Zoom meetings, and strategy sessions, we always make time for foosball games, music battles, and trips to the tiki bar. Stop by the office and say hi any Friday at noon, and we’ll take you team lunch!