WEBINAR RECORDING FOR CAR DEALERS
5 TV Myths That Are Costing You Sales
Nobody watches TV. It’s too expensive. You can’t measure it. “All myths,” and all costing you car sales.
Matt Moldovan (VP of Sales, Dealers United) and Adam Armbruster (Founder, Armbruster & Associates) bring 65 years of combined TV experience to why TV belongs back on your media plan, and how to run it right.
What you’ll learn in this webinar:
What "TV" actually means in 2026, how big the audience still is, and what it really costs to run
How to reach your whole market with broadcast, and how streaming lets you target the most affluent households by income, credit, and zip instead of buying channels
How TV changes the performance of everything downstream, including your paid search, paid social, and email
The connection between TV spots and AI search, and why TV makes you the store AI recommends
How to measure both streaming and broadcast, and prove it with sales matchbacks, branded search lift, and direct web traffic
BONUS: Custom strategies for targeting the most affluent audiences with TV, plus what to look for in a trusted TV partner instead of a reseller
Access recording to watch now:
What you’ll learn in this webinar:
What "TV" actually means in 2026, how big the audience still is, and what it really costs to run
How to reach your whole market with broadcast, and how streaming lets you target the most affluent households by income, credit, and zip instead of buying channels
How TV changes the performance of everything downstream, including your paid search, paid social, and email
The connection between TV spots and AI search, and why TV makes you the store AI recommends
How to measure both streaming and broadcast, and prove it with sales matchbacks, branded search lift, and direct web traffic
BONUS: Custom strategies for targeting the most affluent audiences with TV, plus what to look for in a trusted TV partner instead of a reseller
