he way that people shop for a new vehicle is constantly evolving, with more people researching online, and leaning into e-commerce more than ever before.
Hear directly from Pinterest – a leader in digital discovery and shopping – how to fuel the automotive purchase journey and unlock the ability to upload your inventory directly as “product pins” within Pinterest.
Now, people can shop for your vehicle on Pinterest, your newest digital storefront. This session will show you how to set up a Pinterest profile, upload your feed, and implement strategies to drive results.
Dealers United, co-presenting in this session, will share best practices and proven ways of utilizing new features for dealers on Pinterest.
In this session, Allison and Justin will explain how you can leverage Pinterest to fuel the automotive purchase journey:
Learn how Pinterest is becoming the next big consumer e-commerce platform, and how dealerships can take advantage of new features to showcase and target prospects with real-time inventory.
Understand key strategies to drive low-funnel demand and actions on Pinterest, and how to measure it.
Learn how to incorporate this engaging social and effective ecommerce platform into your marketing mix to reach high-intent customers in the auto shopping journey!