I
s your SEO actually driving revenue — or just traffic?​ In this 90-minute, interactive workshop, Jasmine Goodsaid, Reporting & Analytics Lead at Dealers United, will walk you through exactly how to track, measure, and prove the impact of your organic marketing using Google Analytics 4 (GA4) and Looker Studio.

You’ll find out how to identify the KPIs that truly reflect SEO performance, configure GA4 for SEO-specific reporting, and integrate Google Search Console data for a complete picture of your organic performance. Then, Jasmine will show you how to pull it all into Looker Studio to create clear, digestible dashboards that make your SEO results impossible to ignore.

In this session, you’ll learn how to:

• Identify the best indicators of SEO success.

• Set up GA4 for SEO reporting, including channel groupings, custom metrics, calculated leads, and report editing.

• Integrate GA4 with Looker Studio to build powerful, intuitive SEO reports.

Walk away with the skills, templates, and confidence to prove your SEO ROI — and optimize for even better results.