5 Facebook Microtargeting Case Studies

Five Different Strategies That Are Helping Dealers Connect With Their Customers On Facebook

Get 5 actionable Facebook Advertising ideas you can implement at your store
Discover how Microtargeting goes beyond normal Automotive targeting
Learn new ways your dealership can connect with your online customers

What Is Microtargeting?

Microtargeting is a marketing strategy that uses consumer data to identify individuals or small groups of like-minded individuals and influences their thoughts or actions.

Since Facebook tracks every detail from what Pages a user Likes to the date of their birthday, your dealership can now use specific, micro-level targeting on Facebook to speak to your customers about topics that you know will interest them. You can:

Show Fuel efficient inventory to people interested in “Environmentalism”
Display a SUV vehicle ad with a mountain bike to Mountain Biking enthusiasts
Reach teachers in your area with a Teacher appreciation service special

Download these 5 Facebook Microtargeting Case Studies to learn how other dealers are exploring key individual traits and getting their customers to connect with their dealerships’ message!

Download The 5 Case Studies