Dealership Case Study – SEO, SEM, & Social Ads – Dahl Ford Davenport
Dealership Digital Marketing Case Study
How Dahl Ford Used SEO + SEM + Social Ads To Lift Leads & Traffic In 90 Days
SEO + SOCIAL + SEM
Expertly managed, laser-focused, and designed to drive sales, our powerful SEO, Social, and SEM digital services will supercharge your dealership’s online presence and bottom line revenue.
Search Engine Optimization (SEO)
Rank on the first page of Google and other top search engines with custom tailored on- & off-page search engine optimization.
Omnichannel Social Media Advertising
Search Engine Marketing (SEM)
Steal low funnel traffic anytime a user types in a local, in-market, or competitive keyword with search engine marketing.
What Our Customers Say:
Book A Call & Learn About Our Digital Solutions For Car Dealers:
As Seen In:
[WATCH VIDEO] Power Ford On The Importance Of Delivering Your Brand Promise
How 6x “Dealer Of The Year” Winner Delivers Their Brand Promise With Online & Offline Customer Experience
THE IMPORTANCE OF A BRAND PROMISE
In order to stand out in today’s competitive automotive market, Power Ford turns to promoting their values internally and externally for success. Matt Sneed, Director of Operations, says, “What separates this dealer from the next dealer, or what separates the DU product from another product, I think it really does come down to doing what you say you’re going to do. That’s first and foremost: creating a brand and living up to that brand promise. Then promoting what that brand promise is.”
ONLINE TO OFFLINE CUSTOMER EXPERIENCE
Not only is it important for a dealership to establish a brand promise, but it is also important for both the online and offline customer experience to match.
One fascinating way Power Ford emphasizes this is by matching their online advertising and website imagery to what they display around in the dealership. “From a customer acquisition standpoint, I think when you’re doing something online and you’re branding yourself, that brand still has to be there in the store,” says Sneed. “One of the things that we did to connect the online experience to the offline experience is, we have images that are headers on our website that, when you walk into the store, those same images are in canvas pictures across the dealership. So it brings that familiarity from ‘I saw this online’ and you walk in the store.”
Interested in learning more about aligning your online and offline goals? Book a call here.
We can help you build an end-to-end Ad strategy like Power Ford.
We Help Dealers USE SOCIAL ads and search TO Sell More Cars.
As Seen In:
Partner Onboarding Questionnaire
As Seen In:
14-Point Digital Inspection For Car Dealers – Free SEO, SEM, and Social Ads Audit!
14-Point Digital Inspection For Car Dealers
Is your dealership’s digital engine optimized for performance across SEO, SEM, and Social? Request your 14-point Digital Inspection now!
SEO Overview (4-Points)
- Domain Analysis: We’ll compare your Total Backlinks, Organic Keywords, overall Domain Rating and Referring Domains to give you an “ultimate” score for your current digital baseline.
- Traffic Level Check: Using a snapshot of your traffic over the past 6-8 months, we’ll look for peaks, valleys, and other trends, comparing them against Google algorithm updates, your keyword strategy, and more, to help you get a holistic view of your organic performance to-date.
- Keyword & Content Alignment: Are you stuffing your content with keywords that are actually being searched by car shoppers? Learn how to attract the right car shoppers to your website and how to expand keyword variations based on good performing keywords.
- Technical Tune-Up: We’ll analyze the back-end of your website to ensure all Metadata and Headings across your pages are inline and identify if you are losing out on shopper search traffic.
SEM Overview (4-Points)
- Strategy & System Diagnostics: To reach your ideal car shoppers, you need an ideal account structure and ads PROVEN to drive clicks. We’ll inspect your live Google ads and opportunities you may be missing out on, including Performance Max, VLAs, and more.
- Audience Assessment: We will discuss your audience strategies for reaching and re-engaging your website visitors or users who exhibit unique search behaviors.
- Measurement Maintenance: How are you tracking and monitoring key performance indicators (KPIs) via the latest attribution methods and GA4? We will help you identify where your current setup may be lacking!
- Inventory Alignment: Try our secret “InventoryAnalyzer” tool to help you choose and implement the right bidding strategies based on your dealership’s inventory!
Social Overview (4-Points)
- Ad Hack: We will deep dive into your live ads on Facebook, comparing them to your competition to see who’s on top. We’ll also review your Instagram, TikTok, Snapchat and Pinterest presence to ensure you aren’t missing out on market share!
- Strategy Balance: We’ll help you determine if your dealership is using a full funnel strategy, or if you’re missing any pieces that potentially lose your consumer during the buyer journey.
- Technical Analysis: Find out if your current strategy is frictionless on Facebook and if there are any broken links or tracking codes that need updating.
- Market Report Detailing: See how many users are on each of the major social media platforms in real-time and discover how many of those users are in-market shoppers.
Competitive Analysis (2-Points)
- Competitor Analysis: By evaluating your competitor’s online presence, tactics, and performance across channels like search, social, and display advertising, we will help you gain strategic insights on your top competitors social and search strategy plus tactics.
- Backyard Domination Strategy: Discover how you can dominate your local competition and be the go-to dealer for car shoppers who are right in your backyard!
Pick a day + time to book your 15 minute discovery call and get started.
SEO Overview (4-Points)
- Domain Analysis: We’ll compare your Total Backlinks, Organic Keywords, overall Domain Rating and Referring Domains to give you an “ultimate” score for your current digital baseline.
- Traffic Level Check: Using a snapshot of your traffic over the past 6-8 months, we’ll look for peaks, valleys, and other trends, comparing them against Google algorithm updates, your keyword strategy, and more, to help you get a holistic view of your organic performance to-date.
- Keyword & Content Alignment: Are you stuffing your content with keywords that are actually being searched by car shoppers? Learn how to attract the right car shoppers to your website and how to expand keyword variations based on good performing keywords.
- Technical Tune-Up: We’ll analyze the back-end of your website to ensure all Metadata and Headings across your pages are inline and identify if you are losing out on shopper search traffic.
SEM Overview (4-Points)
- Strategy & System Diagnostics: To reach your ideal car shoppers, you need an ideal account structure and ads PROVEN to drive clicks. We’ll inspect your live Google ads and opportunities you may be missing out on, including Performance Max, VLAs, and more.
- Audience Assessment: We will discuss your audience strategies for reaching and re-engaging your website visitors or users who exhibit unique search behaviors.
- Measurement Maintenance: How are you tracking and monitoring key performance indicators (KPIs) via the latest attribution methods and GA4? We will help you identify where your current setup may be lacking!
- Inventory Alignment: Try our secret “InventoryAnalyzer” tool to help you choose and implement the right bidding strategies based on your dealership’s inventory!
Social Overview (4-Points)
- Ad Hack: We will deep dive into your live ads on Facebook, comparing them to your competition to see who’s on top. We’ll also review your Instagram, TikTok, Snapchat and Pinterest presence to ensure you aren’t missing out on market share!
- Strategy Balance: We’ll help you determine if your dealership is using a full funnel strategy, or if you’re missing any pieces that potentially lose your consumer during the buyer journey.
- Technical Analysis: Find out if your current strategy is frictionless on Facebook and if there are any broken links or tracking codes that need updating.
- Market Report Detailing: See how many users are on each of the major social media platforms in real-time and discover how many of those users are in-market shoppers.
Competitive Analysis (2-Points)
- Competitor Analysis: By evaluating your competitor’s online presence, tactics, and performance across channels like search, social, and display advertising, we will help you gain strategic insights on your top competitors social and search strategy plus tactics.
- Backyard Domination Strategy: Discover how you can dominate your local competition and be the go-to dealer for car shoppers who are right in your backyard!