Digital Marketing Strategies for Dealerships
How St. Albert Dodge Fueled More Car Sales with an Automotive Agency
Solutions: SEO, SEM, and Social Ads
Watch full interview!
Dealer Testimonial
Alan Wack | Dealer Principal for St. Albert Dodge
“I’m extremely impressed with your entire team. You guys are all fantastic. What you do, and communication is great. I wish I would have found you guys 2 years ago.”
Automotive Full-Service Digital Strategy: SEO + SEM + Social Ads
Part 1
How to Improve SEO Marketing for Dodge, Jeep, and Ram Car Dealers
The CHALLENGE
St. Albert Dodge was looking to boost their fixed operations sales and improve OEM keyword ranking for terms related to their brand. They faced ranking challenges for nearby towns like Edmonton and Saskatchewan and were looking to expand their search results to include these valuable local markets.
The SOLUTION
Dealers United boosted St. Albert Dodge’s online presence by creating hyper-local pages for nearby towns, expanding inventory pages, writing OEM-targeted blogs, and designing make/model-specific pages. This targeted approach increased organic site traffic, reduced the service page bounce rate, and dramatically expanded their keyword pipeline from about 50 terms to nearly 4,000.
SEO Results (90 days)
Total Keywords Improved
%
Increase in Organic Traffic
%
Increase in Keyword Ranking #1-3
Part 2
How to Increase Sales through SEM for Dodge, Jeep, and Ram Dealers
The Challenge
St. Albert Dodge wanted to shift their SEM strategy. Previously focused on branding with broad keyword targeting and video/display campaigns, they had gained high impressions and clicks but needed more conversions. They needed to pivot to an acquisition-focused approach that would turn online traffic into high-quality leads and, ultimately, more car sales.
The Solution
Our solution transformed St. Albert Dodge’s SEM strategy by implementing a full-funnel keyword campaign and updated bidding strategy, which drove high-intent traffic and increased sales conversions. Optimizing the VDP page with a prominent call button led to a 201% increase in calls. Additionally, our targeted promotion of RAM vehicles, emphasizing a strong discount offer, resulted in a 95% increase in leads month-over-month. Together, these strategies significantly boosted the dealership’s market share and solidified its leadership in St. Albert and surrounding areas.
SEM Results (90 days)
Total Leads (Form Submissions and Phone Calls)
Average Cost Per Lead
%
Average Conversion Rate
%
increase in leads month-over-month
Part 3
How to Matchback More Car Sales at Your Dodge Dealership with Social Ads
The CHALLENGE
St. Albert Dodge needed a vendor ready and capable of bringing them into the social market ahead of their competition. Our goal was to develop a strategy that would maximize their digital presence, engage users at every stage of the buying process, and ultimately drive more leads and sales for the dealership.
The SOLUTION
We addressed the challenge by harnessing the exceptional content they were already producing and strategically distributing it across all major social channels, including Meta, Snapchat, Pinterest, and TikTok. By adopting an Omnichannel approach, they ensured consistent messaging and brand presence across platforms, boosting awareness of automotive safety including Teen Road Safety, Road Trips Safety, and Pet Travel Safety. This strategy allowed St. Albert Dodge to engage with potential customers at every touchpoint and get ahead.
Social Results (90 Days)
Total Leads
Cost Per Lead
Matched Unit Sales
Cost Per Unit Sold
Why It’s Worth Partnering with an Automotive Marketing Agency
The Challenge
St. Albert Dodge wasn’t just seeking a standard turnkey solution; they were looking for a true partnership that would guide them in navigating the dynamic world of automotive digital marketing. They wanted a collaborator who could provide direction on the types of content to create and the social trends to follow. With a strong desire to learn and actively engage in the process, they sought a partner who could offer expert advice while fostering a collaborative relationship.
The Solution
St. Albert Dodge demonstrated their commitment to digital marketing excellence by actively seeking our strategic guidance and expertise. They consistently turned our insights into action, with their DU Performance Manager, providing direction that they executed flawlessly, resulting in high-performing video content across all social platforms. Their proactive approach and full staff buy-in allowed us to experiment with new campaign objectives and ad formats, leading to the early adoption of high-impact tactics. This collaborative effort has solidified St. Albert Dodge’s position as a digital marketing leader in their market.
“Before partnering with Dealers United, we were spread thin and struggling to allocate our resources effectively in an area that wasn’t our core expertise. As soon as we brought on Dealers United, everything changed. Just six months into our partnership and we’re already driving results that have exceeded any expectation.”
Alan Wack | Dealer Principal for St. Albert Dodge
We Help Dealers USE seo + sem + social ADS TO Sell More Cars.
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