5 TV Myths That Are Costing You Car Sales

WHAT YOU WILL LEARN:

One Honda dealer sat plateaued at 135 units a month. They cut SEM, added TV, and did 168 units with the biggest used-car month in the history of the store.

In this webinar, Matt Moldovan (VP of Sales, Dealers United) and Adam Armbruster (Founder, Armbruster & Associates) break down the five myths keeping TV off dealer media plans, and what changed for the stores that put it back.

Watch the replay to learn:

📺 3.7 Hours a Day – See why TV is still the single biggest daily media activity in America, and why streaming passed broadcast and cable combined in 2025.

💵 A Penny a Person – Learn how broadcast became the cheapest reach on your media plan, and how streaming targets households by income, credit score, and zip code.

📈 The Downstream Lift – Discover how adding TV at the top raised conversion rates on paid search by 22%, email by 19%, and paid social by 9%, without touching those budgets.

🤖 TV and AI Search – Understand why ACR data from TV screens feeds the engines your shoppers ask, and how TV makes you the store AI recommends.

📊 Proof You Can Show Your GM – See branded search jump 60% within hours of a spot airing, and how matchbacks tied 55 sales to one Toyota dealer’s streaming in three months.

➕ BONUS: Custom strategies for targeting the most affluent audiences with TV, plus what to look for in a trusted TV partner instead of a reseller.