WEBINAR – Target Car Shoppers Like Presidential Campaigns Target Voters

The recording of the webinar with Christian Ziegler

If you’re older than 18, have a pulse, and need water to live, you’ve most likely been microtargeted by Presidential candidates leveraging Facebook’s “big data” this election cycle. During this webinar, Christian will discuss how you can deploy the same tactics that Presidential candidates are using to connect with voters to emotionally connect with car shoppers in your area. You will leave with real campaign ideas that will not only help you sell more cars, but help position your dealership as “their dealership” for years to come.

In this webinar, you will learn how to:

  • Move away from pushing out prices and inventory pictures and learn how to leverage Facebook’s “big data” to tap into the personal interests and demographics of car shoppers in your area
  • Create sales and service specials that connect with car shoppers on an emotional level
  • Establish a long-lasting reputation of being a local, community-focused dealership

Duration: 30 minutes
Level: Getting Started

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If you’re older than 18, have a pulse, and need water to live, you’ve most likely been microtargeted by Presidential candidates leveraging Facebook’s “big data” this election cycle. During this webinar, Christian will discuss how you can deploy the same tactics that Presidential candidates are using to connect with voters to emotionally connect with car shoppers in your area. You will leave with real campaign ideas that will not only help you sell more cars, but help position your dealership as “their dealership” for years to come.

In this webinar, you will learn how to:

  • Move away from pushing out prices and inventory pictures and learn how to leverage Facebook’s “big data” to tap into the personal interests and demographics of car shoppers in your area
  • Create sales and service specials that connect with car shoppers on an emotional level
  • Establish a long-lasting reputation of being a local, community-focused dealership

Duration: 30 minutes
Level: Getting Started

About The Speaker

Christian Ziegler, COO of Dealers United

Christian has a long history of overseeing digital marketing advertising campaigns and social media management efforts. Before jumping into the automotive industry, Christian directed digital efforts at all levels of politics – from presidential campaigns to local level races – and he was one of the first social media experts work on Capitol Hill. Since helping to launch Dealers United in 2011, Christian has been laser focused on and passionate about helping our dealer members dominate their market online.

  

Who is Dealers United?

Dealers United is a game-changing automotive company dedicated to helping auto dealers improve their dealerships. We have helped over 6,500 dealers nationwide cut costs, save time, and sell more cars.

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