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How Are Dealers Using Better Data To Reach In-Market Auto Shoppers On Facebook?
Model Line Data + Microtargeting
Dealers United starts with automotive data in order to segment out In-Market consumers interested in specific Model Lines. From there, we use Microtargeting to show extremely powerful creative to even more concentrated audiences. Because every move you make on Facebook, from the Pages you Like to your relationship status, is captured in Facebook's data buckets, your store can now use ALL of Facebook’s user data PLUS Model Line In-Market data, and create longer lasting relationships with your customers.
How You Can Use Microtargeting:
Never waste another marketing dollar on mass advertising and only show your ads to those who will be interested in the content Use Model Line and Microtargeting data to conquest new customers, build loyalty, and drive service Connect with your audience based on unique characteristics like language, religion and social interests
They’re Getting Creative & “Getting Personal” With Their Online Customers
Microtargeting Data:
In-Market Fuel-Efficient Shoppers Within 50 miles of dealership in California People who are interested in Environmentalism
Microtargeting Data:
All In-Market Car Shoppers Within 25 miles of dealership in Florida People who are interested in pets and The Humane Society
They’re Not Waiting For Shoppers To Complete A Google Search
To show your dealership’s Ad, Google Ads wait for a Search query like “2016 Sedans”—a Reactive behavior. Facebook, on the other hand, is Proactive: based on third-party data, Facebook shows these dealerships’ Ads to people they already know are In-Market or Current Owners, and then are driving them directly to SRPs.
6 Ways To Target Your Most Sought-After Audiences
Polk & Datalogix Data
Build and customize audiences based on Facebook’s In-Market Car Shopper data and target specific competitive makes and models.
Custom Audiences
Match email addresses or phone numbers from your CRM or DMS with Facebook profiles to deliver smarter Service, Buy-Back, and Trade-In campaigns.
Facebook Retargeting
Build a retargeting list from your website and remarket people on Facebook who have already visited your site and have shown an interest in your cars.
Audience Insights
Discover new real-time vehicle data and use Lookalike Audiences to find new customers that have similar interests and demographics as your current customers.
OEM and Third-Tier Promos
Boost excitement about new models, clear out your inventory, and boost consideration for your dealership by reaching people beyond your Like list.
Community-centric Campaigns
Humanize your dealership by offering content relevant to particular demographics and behaviors, like serving Military specials to veterans.
Cutting Edge Facebook Technology Meets A Stronger, Targeted Content Strategy
Lead Ads
Lead Ads enable your customers to submit their information without leaving Facebook. By pre-filling form fields based off public Facebook info and avoiding site redirection, your audience will enjoy a seamless and simple lead form experience.
With Lead Ads, your customers can easily:
Request a price quote Schedule a test drive Redeem a special offer
Get Better Ad Real Estate For Lower Costs
Before a Facebook Ad shows to a user, there’s an internal auction that occurs between the advertisers in that Ad’s product category. In Facebook‘s more crowded categories, like mobile devices, bids and costs-per-click have to be higher to win the auction. But because there are so few dealerships on Facebook, you can take advantage of Facebook and get incredible Ad placements for lower bids and costs-per-click.
Carousel Ads
Carousel Ads are the Holy Grail for auto dealers and can provoke some of the best dealership advertising ideas. By allowing users to scroll through up to 5 images in one ad, you’ll have more room to show off your New inventory, pre-owned specials, and OEM offers.
3 Ways To Use Carousel Ads:
Show off every angle of your 2016 inventory Spotlight multiple OEM promotions at once Tempt clicks by featuring a few service coupons
Better Advertising Means The Best Results
4
More Brand Specific Buyers
With 350+ automotive data points
3
Higher conversion rate
Compared to standard behavioral targeting
2
More Sales Volume
Compared to using behavioral targeting
Why Your Dealership Should Put Our Facebook Team To The Test
Get new Ads every month and unlimited Ad creatives
Access your Facebook Ad Account and know to the penny what you’re spending
Review with us what’s working and discuss, optimize & plan your next strategy every month
Know we will never set-and-forget an Ad—we work hands-on to see what’s performing and we change accordingly
There are zero contracts: hold us accountable and fire us if we aren’t performing
Quickly capitalize on recent events or new ideas—we work around the clock!
Receive a monthly, deep-dive Executive Summary with real-time Google Analytics and Facebook Pixel reporting
Discover what hot buttons are working on Facebook and add them into your showroom talk tracks
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