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Pricing

Piccolo Medio Grande
Monthly price*   (*After Co-Op Reimbursement) $1,250
Includes Ad Spend
$2,500
Includes Ad Spend
$3,750
Includes Ad Spend
What you can expect
# of models advertised 1 model 2 models All models
Expected reach 25,000 50,000 100,000
Expected impressions 75,000 150,000 300,000
Est. minimum new vehicle leads /month 25 50 100
Est. new vehicle sales /month 4 8 15
New audience targeting
In-Market Shoppers (POLK Targeting)
Top Credit Tier Shoppers (TransUnion Targeting)
Luxury & High Net Worth Shoppers (Oracle Targeting)
Competitive Make Owners (POLK Targeting)
Additional Targeting
Retarget all website visitors
Retargeting VIN shoppers w/ in-stock vehicles
Your leads & prospects
Customer lookalikes
Ad formats
Carousel ads
Lead ads
Collection ads
Canvas ads
Reporting and tracking
UTM tracking & tagging
CRM tagged & tracked leads
Offline Events / Sales Matchbacks

Advertised prices above are after 50% co-op approval. Facebook and Instagram ad spend included. Piccolo Package MSRP before co-op: $2,500 and includes $1,500 in ad spend. Medio Package MSRP before co-op: $5,000 and includes $3,500 in ad spend. Grande Package MSRP before co-op: $7,500 and includes $5,500 in ad spend.

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