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Pricing
| Piccolo | Medio | Grande | |
|---|---|---|---|
| Monthly price* (*After Co-Op Reimbursement) | $1,250 Includes Ad Spend |
$2,500 Includes Ad Spend |
$3,750 Includes Ad Spend |
| What you can expect | |||
| # of models advertised | 1 model | 2 models | All models |
| Expected reach | 25,000 | 50,000 | 100,000 |
| Expected impressions | 75,000 | 150,000 | 300,000 |
| Est. minimum new vehicle leads /month | 25 | 50 | 100 |
| Est. new vehicle sales /month | 4 | 8 | 15 | New audience targeting |
| In-Market Shoppers (POLK Targeting) | ✔ | ✔ | ✔ |
| Top Credit Tier Shoppers (TransUnion Targeting) | ✔ | ✔ | ✔ |
| Luxury & High Net Worth Shoppers (Oracle Targeting) | ✔ | ✔ | ✔ |
| Competitive Make Owners (POLK Targeting) | ✔ | ||
| Additional Targeting | |||
| Retarget all website visitors | ✔ | ✔ | ✔ |
| Retargeting VIN shoppers w/ in-stock vehicles | ✔ | ✔ | |
| Your leads & prospects | ✔ | ||
| Customer lookalikes | ✔ | ||
| Ad formats | |||
| Carousel ads | ✔ | ✔ | ✔ |
| Lead ads | ✔ | ✔ | ✔ |
| Collection ads | ✔ | ||
| Canvas ads | ✔ | ||
| Reporting and tracking | |||
| UTM tracking & tagging | ✔ | ✔ | ✔ |
| CRM tagged & tracked leads | ✔ | ✔ | ✔ |
| Offline Events / Sales Matchbacks | ✔ | ✔ | ✔ |
Advertised prices above are after 50% co-op approval. Facebook and Instagram ad spend included. Piccolo Package MSRP before co-op: $2,500 and includes $1,500 in ad spend. Medio Package MSRP before co-op: $5,000 and includes $3,500 in ad spend. Grande Package MSRP before co-op: $7,500 and includes $5,500 in ad spend.
