Automotive Inventory Ads
Get your inventory ads everywhere.
Your next buyer is scrolling right now, and they are not all on the same app. Dealers United runs dynamic inventory ads that put your live vehicles in front of shoppers across every platform that matters, so you never miss a single one.
The Real Problem
Most inventory ads quietly waste money.
The industry calls it "checking the box." The ads look active, the report is full of clicks, and the lot's actual problems never get solved. It usually shows up in three ways, and most dealers are doing at least two at once.
Bottom of the funnel only
Inventory ads aimed at people who are almost done deciding. No awareness, no mid-funnel. The program takes credit for the last mile and ignores the 90% of the journey before it.
Whatever the OEM sends
The same video, the same headline, the same offer as every other dealer with the same badge in your market. Nothing that says this store, this team, this reason to buy from you.
Set it and forget it
A blanket feed pushed to a broad audience. The algorithm spends on fast movers that would have sold anyway, while your aging units climb floor-plan cost with no VIN-level pressure at all.
Why Dynamic Inventory Ads
Every VIN, updated in real time.
Dynamic inventory ads pull straight from your feed and update as your lot changes, so shoppers always see what is actually available. No stale listings, no manual work, no wasted spend on cars that already sold.
Always current
Vehicles are added and removed automatically as inventory moves. Shoppers only ever see units still on your lot, priced right.
Matched to the shopper
The right vehicle reaches the right buyer based on what they browse, search, and save. View a VDP without submitting, and that exact VIN follows them on the next scroll.
Measured to the sale
Every campaign is tracked from click to lead to vehicle sold, reported per platform through BuyerBridge. You see cars sold and cost per unit, not just clicks.
Be Everywhere
Run your ads on every channel.
The average car shopper has eight social apps on their phone. Dealers United runs your inventory ads as one coordinated strategy across all of them, sharing signals platform to platform so no shopper slips through the cracks.
Every card links to that channel's inventory-ad page.
Facebook and Instagram Ads
Facebook and Instagram. DU's deepest channel and where we brought automotive inventory ads to market first, back in 2017. Strongest for retargeting and lead gen.
Facebook & Instagram Ads →
Google Inventory Ads
Vehicle listing ads put your inventory in front of shoppers at the exact moment they are searching to buy. High intent, ready to act, matched to the units you need to move.
Google Inventory Ads →
TikTok Inventory Ads
128 million monthly users. Video Shopping Ads overlay your live inventory directly onto video, and sales attribution is live, so it keeps getting more measurable.
TikTok Inventory Ads →
Snapchat Inventory Ads
The best channel for reaching first-time buyers, ages 18 to 25. Used inventory under $30K converts well here, and most dealers in your market are not running it yet.
Snapchat Inventory Ads →
Pinterest Inventory Ads
100 million monthly users, over half with household income above $100K. Strong for new inventory, SUVs, third-row vehicles, and EVs. Early presence here is a real market advantage.
Pinterest Inventory Ads →
Reddit Inventory Ads
Dealers United was first to launch dynamic inventory ads for car dealers on Reddit. Reach shoppers deep in research inside the automotive communities where they compare and ask questions.
Reddit Inventory Ads →Aging Inventory
Spend on the units that need it.
Broad feeds let the algorithm chase easy sales. InventoryIgnite targets your slow movers at the VIN level, and VIN Spend Lock sets a firm cap on what gets spent per vehicle. Your budget stops chasing the cars that would have sold anyway and starts working on the ones sitting on your lot.
- ✓VIN-level targeting on the exact units you need to move
- ✓VIN Spend Lock caps spend per vehicle, no runaway budgets
- ✓Runs on Meta and Google, measured to influenced sales
Proof, Not Promises
Real dealers. Real cars sold.
These are named clients running inventory ads with Dealers United. Not typical results, not averages. Real numbers from real stores.
"They got us in front of buyers on every platform. They're not just running ads, they're a real partner who understands our goals and helps us hit them."
Straight Pricing
No markup. No lock-in.
How you pay says a lot about whose side an agency is on. Ours is built so we only win when you do.
No percentage of spend
We charge a flat monthly management fee. We make the same whether you spend more or less, so there is no incentive to inflate your budget.
Every dollar goes to ads
We do not mark up your media. Every dollar you put toward advertising goes to advertising, not to a hidden margin.
No contracts
No long-term lock-in. We earn your business every month through performance, not through contract terms.
Getting Started
Live on your feed, fast.
Inventory ads are not a heavy lift on your end. We build on the feed you already have and handle the technical setup so it tracks all the way to the sale.
Connect your feed
We integrate with 120+ inventory feed providers and sync daily, so your ads always reflect what is live on the lot.
We wire up tracking
Full technical setup is included: pixel creation, Meta CAPI, CRM tagging, UTMs, and GA4, so attribution is accurate from day one.
Go live everywhere
Your inventory launches across every active channel as one coordinated strategy, reported per platform inside BuyerBridge.
Powered by BuyerBridge, the platform Dealers United built and hundreds of agencies now license.
Inventory Ads FAQ
Frequently asked questions.
What are inventory ads?+
Inventory ads are dynamic vehicle ads that pull straight from your dealership's inventory feed and show shoppers the exact cars you have in stock, with live pricing and photos. As units sell and new ones arrive, the ads update automatically, so shoppers only ever see what is actually available on your lot.
How do inventory ads work for car dealerships?+
Dealers United connects to your inventory feed and builds dynamic inventory ads that match the right vehicle to the right shopper based on what they browse, search, and save. If a shopper views a vehicle detail page and does not submit a lead, that exact VIN follows them on their next scroll. Every campaign is tracked from click to lead to vehicle sold.
Which platforms can I run inventory ads on?+
Dealers United runs inventory ads across Google, Meta (Facebook and Instagram), TikTok, Snapchat, Pinterest, and Reddit. We coordinate them as one strategy and share shopper signals across platforms, so your inventory reaches buyers wherever they are scrolling.
How are inventory ads measured?+
Every inventory ad campaign is tracked to the vehicle sale, not just clicks or leads. You see how many cars sold were matched back to your ads and the cost per unit sold, reported per platform in real time through BuyerBridge. The primary metric is cost per influenced sale.
Do inventory ads work for aging inventory?+
Yes. Broad feeds let the algorithm spend on the fast movers that would have sold anyway. With InventoryIgnite, Dealers United targets your slow-moving units at the VIN level, and VIN Spend Lock caps what gets spent per vehicle. Power Ford ran 320 influenced sales at $10.50 per vehicle using this approach.
Do I need a special inventory feed to get started?+
No. Dealers United integrates with 120+ inventory feed providers and syncs daily, so we build on the feed you already have. Full technical setup is included, including pixel creation, Meta CAPI, CRM tagging, and GA4, so your inventory ads track accurately from day one.
Never miss another shopper.
Let's map out where your inventory should be showing up and what it would take to get there. Book a demo and we'll walk you through it, store by store.
Book a Demo