The Evolution of Automotive Inventory Ads
Introducing VIN-level ad control across Google and Meta. InventoryIgnite is a proprietary VIN-specific advertising solution that puts your dealership’s ad dollars behind the vehicles you actually need to move. Turn stagnant inventory into sold units.
Are Your Ads Moving Problem Cars, or Just the Easy Ones?
The truth is, most automotive inventory ads and automotive digital marketing solutions don’t actually exist to help you sell more cars. They optimize for what’s easiest, naturally gravitating to the hot, popular cars that get easy clicks. If you are trying to sell aged dealership inventory and reduce days on lot, default platform algorithms won’t help.
With InventoryIgnite, your average cost per influenced sale could be as low as $35 per vehicle!
The Problem
Your “problem” cars—stagnant inventory and overstocked models—get completely ignored by default platform algorithms.
The Waste
The popular vehicles get shown again and again, soaking up most or all of your budget.
The Fix
InventoryIgnite stops this cycle. We override lazy settings to put your ad dollars strictly behind the units you actually need help moving.
Don’t Just Advertise Cars. Sell Them.
Most vendors hide your true costs in a “black box,” blending media spend with their service fees so you’re left in the dark on what is actually being spent.
InventoryIgnite gives you 100% transparency into your ad spend—down to the specific vehicle.
100% Ad Spend Transparency:
See exactly where every dollar goes across your ad platforms. No marked-up media, no black boxes.
Down to the VIN:
We track exactly how much is spent per VIN per channel and provide actionable insights like average cost per influenced sale and number of days on lot.
Real ROI Tracking:
Don’t settle for vanity metrics like VDP views. Discover your true cost per influenced sale and easily spot which units to feature in your next campaign.
What is the “VIN Spend Lock”?
VIN Spend Lock overrides lazy algorithms from deciding where to spend your budget (usually on popular cars) and sets a firm guardrail on your maximum spend-per-VIN using a propietary VIN-specific advertising technology.
This forces the ad platforms to distribute budget to the VINs and aging inventory you need sold, completely protecting your budget from algorithm waste and guaranteeing lot-wide coverage.
Stop Paying for “Black Box” Advertising
See how InventoryIgnite stacks up against traditional PPC inventory ads.
OTHERS
Pay-Per-VIN Model
No Ad Spend Transparency
Black Box
Cheap Traffic
VDP Views / Vanity Metrics
Pay Per Vehicle Strategy
100% Ad Transparency
Channel & Spend Control
Optimized for Sales
Real Buyers, Hyper-Local
Book an InventoryIgnite demo to walk through your current inventory, map out a targeted Meta & Google campaign, and start moving your aging units
Optimized for Your Strategy
InventoryIgnite doesn’t treat inventory like a price tag; it treats it like a strategy
No Pay-Per-VIN Model:
Push as much inventory as you want without paying more. Your costs stay stable, even as your inventory grows.
Vehicle Grouping Strategy:
Build intentional campaigns around specific vehicle groups you want to move
Built for Google & Meta with Hyper-Local Reach
We don’t chase random website traffic or run your ads on vague, invisible third-party networks. Your campaigns run directly on Facebook Automotive Inventory Ads (AIA) and Google Vehicle Ads (VLA) where real car shoppers are spending time.
Hyper-Local Targeting:
Focus on shoppers within 10 miles of your store so your budget stays locked on people who can actually become customers.
Track Shopper Behavior:
We track real behavior across VDPs, SRPs, and model research to reengage real buyers.
Prove Your ROI With a Custom Dashboard
You shouldn’t have to guess if your ads are working. We provide a custom dashboard that pulls in VIN-level metrics straight from the platforms you advertise on, showing you exactly how much you spent per VIN per channel
Track What Matters:
Instantly see your average cost per influenced sale, number of days on lot, and so much more
Unmatched Visibility:
Not only will you always see the incredible return on investment of your campaigns, but you’ll also know exactly what is driving results
Actionable Insights:
Use this transparent data to quickly spot which vehicles to feature in your next InventoryIgnite launch
How InventoryIgnite Helps You Beat Competitors
With Google & Meta Vehicle Listing Ads, most dealers compete head-to-head. InventoryIgnite gives you the edge.
Spotlight vehicles that competitors ignore
We strategically push aging inventory and other vehicles that haven’t had their fair shake in the algorithm
Retarget car shoppers with VIN-specific creative
We reengage interested buyers across platforms, driving higher quality opportunities and better close rates.
Identify vehicles driving leads or stagnating
Quickly see the incredible return on investment of your campaigns and spot which units are driving influenced sales vs. stalling
InventoryIgnite’s Key Features and Capabilities
Move Aged Dealership Inventory
We set guardrails within your auto inventory ads to prioritize aging units and vehicles that haven’t had a fair shake in the algorithm.
Scalable Car Dealership Marketing Strategies
Stop getting penalized for having more inventory. Your costs stay stable even as your lot grows—no Pay-Per-VIN models.
VIN-Level Marketing Data Insights
Track which cars are seeing engagement, turnover, and advertising impact down to the exact marketing VIN.
Real Automotive Lead Generation
Campaigns optimized for influenced sales—not just vanity VDP views. Turn VDP automotive traffic into real buyers on your hardest-to-sell inventory.
Hyper-Local Car Shopper Targeting
Reach in-market buyers by geography and behavior, then retarget them based on the exact VINs they viewed. It’s the ultimate strategy for how to sell more cars at a dealership.
Dealer-Built, Dealer-Focused
A proprietary strategy built by an automotive agency, designed strictly around the modern car-buying journey.
Control Your Automotive Paid Search
Set guardrails on Meta and Google so your dealer paid search budget follows your inventory strategy—not what gets the easiest clicks.
Dynamic Vehicle Listing Ads
Use Meta and Google AI to automatically adjust creative, highlighting price drops, special financing, and seasonal incentives directly in your ads.
— Chris Walker | General Manager | Kiefer Mazda
50% MORE SALES
With Dealers United
$17.84 COST
Per Influenced Sale
Ready to put your inventory to work?
Frequently Asked Questions
What is the difference between VIN-Specific Advertising and standard Vehicle Listing Ads?
The main difference is the VIN Spend Lock. While standard ads rely on “lazy” algorithms that spend 80% of the budget on the top 20% of popular cars, InventoryIgnite uses a VIN Spend Lock to force exposure on difficult-to-sell and aging inventory.
What do you mean by "Influenced Sale"?
Unlike “Last Click” attribution which gives all credit to the final button pushed, an Influenced Sale tracks if a buyer interacted with your InventoryIgnite ad (viewed or clicked) and subsequently purchased that vehicle (or a similar one) from your DMS data. We track real shopper behavior across VDPs and SRPs to prove the ad contributed to the sale.
Why do you only target a 10-mile radius?
We focus on high-intent shoppers who can realistically drive to your lot today. Expanding too far often wastes budget on “window shoppers” who aren’t ready to buy. By locking targeting to 10 miles, we ensure your ad spend hits people who can actually become customers.
How should I choose which models or vehicles to promote with InventoryIgnite?
Any inventory on your lot that is experiencing low traffic online or on the lot should be a candidate for InventoryIgnite! We’ll help drive car shopper attention to those vehicles specifically to boost their engagement, traffic, and test drives.
How do InventoryIgnite ads reduce days on lot and improve ROI?
InventoryIgnite is designed to convert VDP views into real leads and sales opportunities. You’ll gain visibility into which vehicles are engaging buyers and which ones need stronger promotion.
Can InventoryIgnite campaigns sync with my inventory feed?
Yes. The system pulls directly from your lot’s live feed and updates daily to ensure accuracy.
Does InventoryIgnite charge per VIN?
No. InventoryIgnite uses a strategy-based flat fee. Unlike other vendors that charge more as your inventory grows, this model allows you to advertise unlimited VINs without increasing your service fee.
Do my automotive inventory ads run on Google Vehicle Ads or third-party networks?
No. We run your ads strictly on Meta (Facebook/Instagram) and Google Vehicle Ads. We do not place your vehicles on invisible, low-quality third-party sites just to get cheap impressions.