ealers United is on a mission to create a complete marketing system that focuses on the individual, instead of the channel.
We’re calling this new approach “Omnichannel,” and by having your marketing efforts work in unison instead of in competition, we are reshaping the way the dealerships reach their customers.
Omnichannel is a never-before-seen advertising strategy that puts the customer at the center of everything. Unlike the multichannel approach most dealers are using, Omnichannel is customer and user-driven, focusing on the individual instead of the channel.
It’s all about being present in multiple areas to reach the right user, with the right message, at the right time, where they are spending time – every time!
Picture this: a Facebook user clicks on one of your ads and looks at a specific used sedan on your website, but then isn’t active on Facebook for 2 days.
From a multichannel approach, if your ads are running on LinkedIn or Google, the fact that the user has shown interest in a used sedan is now lost on your other platforms where you’re running ads.
So is this where their journey ends?
Not with omnichannel marketing. We can start reaching that shopper with your live inventory on the other platforms where they are spending their time based on what the next logical conversation should be with that shopper.
Like showing more used sedans!
Using customer driven data, long gone are the days of having different ad agencies randomly toss your inventory up on different channels so you have a “check in the box.”
Omnichannel will remove “multi-channel” imitations and provide dealers with more opportunities for personalization and microtargeting between various channels
Since 97%+ of traffic will not convert on the first interaction, we’ll help you stay positioned in front of each of your users until they take the desired action.
More channels = More awareness = More opportunities.
Are you ready to get started?