Reaching Shoppers In The TikTok & Snapchat Era
Matt SneedDirector of Operations
Pete PetersenCEO of Dealers United
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As seen at DrivingSales Executive Summit, Las Vegas 2021
T
here are two BIG shifts are happening right now in the world of digital marketing:
1. More apps are emerging (and gaining popularity) in the current digital playing field, and
2. Shoppers are using not just one or two platforms; but MANY.
When it comes to reaching local car buyers, most dealerships only focus on the big players: Google and Facebook and of course, 3rd parties.
When it comes to reaching local car buyers, most dealerships only focus on the big players: Google and Facebook and of course, 3rd parties.
But there are a TON of other channels where your prospects are spending time today. Especially when it comes to the “next era” of car shoppers…
Today, it’s all about taking what we call “the Omnichannel approach” – honing in the INDIVIDUAL, instead of the channel. And right now, shopper metrics don’t lie: the average person has 8 social media accounts and spends 2 ½ hours on social each day.
In this session, Matt Sneed – Marketing Director at Power Ford and myself, Pete Petersen – CEO of Dealers United – will explore how your dealership can meet the current, and next, wave of car shoppers with the right message at the right time, where they are spending time.
In this Breakout, You Will:
Discover the latest (and shocking) demographic trends, usage metrics, and dealership opportunities on up-and-coming apps such as TikTok, Snapchat, and Instagram…
Learn how other dealers are creatively using these channels to connect with the next generation of car buyers…
and…
Learn all about this “Omnichannel Shift,” plus snag our Omnichannel Blueprint to help you build your own multi-platform strategy that focuses on the individual, not the channel.
We’re looking forward to diving in – see you there!
