FACEBOOK SALES MATCHBACKS
Track your unit sales to your Facebook Ads with Facebook’s Offline Events — a secure and effective way to prove your Facebook ROI.
How do Facebook Sales Matchbacks work?
Dealers United’s Facebook Sales Matchbacks use Facebook’s “Offline Conversion” tool to match your sales data to Facebook users who saw your ads.
Export your sales data from your DMS and send to our team to run as a Sales Matchback Report! The more info about your customers you provide, the better match rate you will have to Facebook’s user database.
Your customer list will be uploaded to Facebook using a secure process called “hashing.” Hashing turns your list into encrypted “fingerprints” that are matched against Facebook’s user database based on the info you provide.
Matched customers are then compared to your current Ad Campaigns. Then, a report is generated back to you of how many people who purchased a vehicle also viewed or clicked your ad on Facebook within 1, 7, and 28 days.
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