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Automotive Social Ads For Car Dealers.

Build a custom automotive social ads campaign for your car dealership to reach vehicle shoppers across the most-visited platforms in the US and Canada.

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A Data-Driven Formula That NO Other Automotive Social Ads Vendor Is Using.

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Get The Data Secrets To Reaching In-Market Car Shoppers

Generate an avalanche of traffic with our 4 proven dealership audience buckets, laser-targeting your ideal customers, blanketing your area with your dealership’s brand, and conquesting competitive makes & models.

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Build A "Full-Funnel" Strategy That Goes Way Beyond Inventory Ads

Discover our ‘value first’ approach to generating interest and hyper-targeting your audience with the right offer at the right time. We’ll create a full-fledged, multi-platform social ads campaign around your dealership’s events, service offers, vehicles, brand and community, and SO much more.

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Magically Change Your Ads Based On Shopper Behavior

Our ad solutions are so intelligent that your ad copy, placements, and even calls-to-action will change based on how shoppers engage with you. For example: If they visited a VDP but didn’t submit a lead, your ads would evolve to then show that exact VIN paired with lead forms to get them to come back and convert. 

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Match Vehicle Sales Directly To Your Ads & Prove ROI

Our goal is to make it clear that your ad campaigns are working — or not. We help you see the full attribution path, from click, to lead, to car sale. Each month, you’ll be able to see how many of your car sales are attributed to your social ad campaigns, plus your cost per unit sold. 

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Build your dealership’s custom social ad campaigns with our team of experts!

 

A Custom Full-Funnel Social Ads Strategy Built For Your Dealership.

Unlock The Full Power of Social Ads

Most dealerships just run inventory ads on Facebook and Instagram, which misses 80% of the car buyer journey. With Dealers United’s Social Ads, you will work with our Certified Digital Experts to build a unique, revenue-generating social ads strategy that reaches car shoppers throughout the entire shopping funnel. 

Your Goals = Your Social Ad Strategy

Our Social Ads Experts build a custom strategy based on your dealership’s unique goals and challenges. Your strategy can include everything from Service Ads, New Vehicle Specials, Lead Ads, Inventory Ads, Holiday Ads, and even Custom Dealership Video Ads across ALL social platforms to drive car sales for your dealership.

A Tried-and-True Strategy to Sell CARS
Our social ads use the exact same selling system top OEM brands implement to generate new leads & sales through the most widely used social media ad platforms in the US + Canada. In fact, our dealer case studies have been showcased by Automotive News, Facebook Business, and even Pinterest!

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Learn more about our Social Ad Platforms:

Turn vehicles faster than ever.

Leverage proven automotive social media ads to showcase the model lines you need to move now. With a full-funnel ad strategy, you will guide local in-market car shoppers to your dealership for their next vehicle—and keep them coming back. 

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10X The Results

With Dealers United

$26.14 Cost Per Lead

& 1,119 Qualified Leads In 90 Days

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“Dealers United has helped us build the ultimate ad set for our customer base. The cost per lead and cost per sale is something that most Social ad based companies could only dream of achieving. We are saving thousands every month over previous providers and seeing 8 to 10x the results with Dealers United. Now that is dominating in a space!"

— Mike Chorba | Sales & Finance Manager | South County Dodge Chrysler Jeep Ram
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10X The Results

With Dealers United

$26.14 Cost Per Lead

& 1,119 Qualified Leads In 90 Days

Other Auto Social Ad Vendors

Basic targeting strategy for quick, short-term "wins"

Low-quality ad creative reused across all audiences and platforms

One-size-fits all campaign reporting without actionable insights

Generic ad copy that could apply to any user

Cookie-cutter campaign tactics that will not stand out

One-off, short-term campaigns

Dealers United Social Ad Services

Customized, in-depth strategy analysis on unique goals and challenges

Specialized ad targeting using CRM 1st-party and Experian 3rd-party data

Platform-specific monthly campaign reporting with actionable insights

Robust, custom ad creative based on your unique dealership goals

Full-Funnel campaign tactics to reach the right user at the right time

Ongoing campaign optimization

Testimonials

What are dealers saying about Dealers United’s Social Ads Solutions?

Google
“Another year and still a great company to work with! They really care about your company and keep coming up with great ideas to help you succeed. Aleena is so fantastic and on top of things! Super fast responses and great communication! Definitely go above and beyond for their customers.”
- Aimee Rogers

Brad Deery Motors

Google
“Social media is the new gathering place of humanity: it’s where our customers are. And Dealers United has done an incredible job delivering social ads for us. Plus, they’ve empowered our teams with education on how to best leverage social media to engage with our communities. With their help, we’ve had success, and we greatly appreciate the partnership.”
- Sam D’Arc

Zeigler Auto Group

Google
“In the Automotive space, there are SO many vendors saying they can get you results. Dealers United actually can, and they become a close member of your team as if they were working with you in-house!”
- Jenna Popp

Serra Ford Rochester Hills

Google
“Have been a Dealers United since fall 2019. We’ve seen incredible improvements in web traffic and ultimately car sales. The whole DU team is amazing. This group knows what they’re doing! Social media retargeting is the way to go and these are the guys to do it!”
- Bobby Sight

Rob Sight Ford

As Seen In:

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We Help Dealers USE SOCIAL ADS TO Sell More Cars.

Frequently Asked Questions

Questions Car Dealers are asking about Automotive Social Ads.

Which social media platforms should a car dealership advertise on?

Meta first, since Facebook and Instagram carry the most volume and the strongest retargeting. Then Pinterest for high-income and new-car shoppers, TikTok for video and model discovery, Snapchat for first-time buyers under 25, and Reddit for shoppers deep in research and comparison.

How much should a car dealership spend on social media advertising?

Budget to your market size and inventory goals, then judge it on cost per vehicle sold. Healey Brothers ran 9 rooftops for a full year and produced 3,347 matched unit sales at $151.41 per car. That number tells you far more than a flat spend benchmark.

What is the difference between social media management and paid social advertising?

Social media management is organic posting to people who already follow you. Paid social advertising puts your inventory and your brand in front of in-market shoppers who have never heard of your store. Organic builds presence. Paid builds pipeline. Most dealers need both, budgeted separately.

Do social ads actually sell cars, or just get likes?

They sell cars when campaigns are measured that way. South County CDJR generated 1,119 qualified leads at $26.14 per lead in 90 days. Rob Sight Ford drives 60% of its sales volume through social. Ask any vendor for matched unit sales before you sign. Dealers United matches every sale.

How do you target car shoppers on social media?

We run four audience buckets running at once: 180-day website retargeting, in-market shoppers identified through platform behavior, conquest audiences built from competitive make owners, and your CRM database layered with Experian third-party data. Signals are shared across platforms, so a TikTok view informs the next Instagram ad.

What is full-funnel social advertising for a dealership?

Three coordinated stages instead of inventory ads alone. Awareness reaches shoppers 60 to 90 days out with why-buy and community content. Consideration serves dynamic inventory and model comparisons. Conversion retargets the exact VIN a shopper viewed and pairs it with a lead form.

Can social ads work for my service department too?

Yes. Service and fixed ops campaigns target your own customer database plus local owners of the makes you service, promoting maintenance offers, recalls, and quick-lane specials. Power Ford grew parts and labor gross 16% over 12 months, roughly $1.2M, alongside its vehicle campaigns.

Can I use OEM co-op money for social ads?

Many OEM programs reimburse paid social, and our co-op team helps prepare and submit claims. Eligibility, documentation requirements, and reimbursement rates vary by brand and change often, so confirm current requirements with your OEM rep before you build a budget around it.
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