Top Auto Dealership SEO Companies – Dealers United


Search engine optimization (SEO) is crucial for automotive dealerships looking to drive more qualified traffic to their website. Implementing an effective automotive SEO strategy can help you rank higher in search results, attract more local customers, and ultimately sell more cars.

This article will explore automotive SEO best practices used by top auto dealership SEO companies, like Dealers United, to boost your dealership’s visibility.

SEO Solutions For Auto Dealerships

Auto SEO refers to optimizing a car dealership’s website and content to rank better for industry-related searches. The goal is to appear prominently when potential customers search for terms like “Toyota dealers Toronto” or “used trucks for sale.” 

By targeting relevant keywords and providing a positive user experience, you can increase your click-through rate and conversions.

An effective automotive SEO strategy requires optimizing both on-page elements (content, titles, metadata, etc.) and off-page factors (backlinks, citations, reviews). Combining these tactics allows search engines like Google to understand your business and serve your pages to the right audience.

Top Auto SEO Companies

Partnering with the top auto SEO company that fits your budget, and needs, can provide the expertise needed to maximize your search visibility. This is where Dealers United comes in. Dealers United specializes in automotive SEO solutions, and we like to consider ourselves among the top SEO companies in the industry. 

Why? Good question…

It all comes back to the feedback we get from our dealers. Once you become part of the DU family, you’ll see the great results we can get for your dealership, and reap the benefits of the increase in revenue that comes along with huge organic search ranking gains.

Learn more about Dealers United’s top SEO services for car dealers. 

Core SEO Services For Auto Dealers

Some of the core SEO services that leading automotive agencies provide generally include:

  • Comprehensive keyword research: Identifying high-value search terms aligned with buyer intent based on market demand.
  • On-page optimization: Optimizing title tags, meta descriptions, content, image alt text, site navigation, and page speed.
  • Link building: Earning high-quality backlinks from relevant websites to improve domain authority.
  • Local SEO: Optimizing for local pack rankings with name, address and phone number (NAP) consistency, reviews and citations.
  • Reporting & analytics: Tracking keyword rankings, traffic, conversions and other metrics to gauge SEO success.

Dealers United takes things a step further, though. We also conduct extremely in-depth audits on things like internal links and your backlink profile. There is this relatively new code set known as schema, and we utilize this to its fullest potential.

On top of that, there’s our customer experience, or the customer service side of Dealers United. We’re widely known for our white glove services when it comes to relaying information, data, and market trends. Above all, we’re transparent, because transparency is the framework for everything we do.

Improving Your Local SEO

Want some tips on how to improve your local SEO for your automotive dealership?

Top tactics for optimizing local SEO include:

  • Consistently use your dealership name, address and phone number across directories, like Google My Business
  • Get customer reviews on Google, Facebook, and other websites. More positive reviews help improve local rankings
  • List your dealership on 50+ relevant local directories, like Manta, Hotfrog and
  • Optimize your website with photos, services, attributes like “certified pre-owned,” and amenities like “quick lane services”
  • Create and promote location pages on your site targeting nearby cities and metro areas you serve.

More on Local SEO…

Local SEO focuses on optimizing a business website to rank highly and appear prominently in local search results for geographic terms like “car dealers Seattle”. General SEO takes a broader approach to get a website ranking for industry keywords like “certified pre-owned trucks”. 

Both local SEO and General SEO rely on similar tactics like keyword optimization and backlinks, but local SEO also depends heavily on strong local citations and reviews. While regular SEO aims to attract a national audience, local SEO narrows its target to connect a business with customers in their city or region.

Ultimately local SEO and SEO work best together, making a website visible both locally and nationwide for all relevant keyword searches.

Comparing SEO vs SEM for Auto Dealerships

SEO and SEM complement each other in effective automotive digital marketing. SEM refers to paid advertising like Google Ads, which provides immediate visibility for critical keywords but with ongoing costs. SEO works to boost your organic search visibility and traffic through content optimization and backlink building over the long-term.

SEO generates higher-quality traffic over time by earning a spot at the top of search engines. SEM enables dealers to target car shoppers proactively in the moment they search. 

Combining organic and paid strategies allows auto dealerships to gain both short and long-term visibility in Google search. An integrated approach is ideal.

FAQ – Common Auto SEO Questions Answered

We understand that SEO isn’t the most straight-forward solution. You likely have questions, and we have answers. Check out some of the more common questions we get when it comes to our automotive SEO services here at Dealers United.

What are the benefits of auto SEO services?

Professional auto SEO services provide the expertise to optimize your website and content to rank for valuable industry keywords. This can significantly increase organic traffic and leads by improving visibility for searches like “Toyota Camry lease deals” and “certified pre-owned sedans.” The right agency has experience specific to the automotive space.

How much do SEO solutions run for auto dealers?

As an industry average, auto SEO services can range from $750-$3,500 per month based on the competencies of the digital marketing agency and scope of services included. Dealers United offers packages customized to your needs, and budget. Packages usually include elements like keyword research, content creation, link building and technical optimization – at a minimum.

Are SEO and SEM the same service?

No, SEM and SEO refer to two different digital marketing strategies. While they are complementary, there are some key differences between these two services. SEM focuses on paid advertising that delivers immediate visibility in search results but requires a continuous budget, while SEO improves organic rankings through long-term optimization to earn unpaid traffic over time. Though complementary when used together, SEM prioritizes real-time visibility for searches through paid ads and listings, whereas SEO takes a content-focused approach to establish authority and relevance in search engines’ eyes to rank highly in unpaid results.

I have tried SEO in the past and it didn’t work. Will your services work for my automotive website?

We understand your frustration with past unsuccessful SEO efforts. However, when done right, SEO can absolutely drive results for automotive websites. I can’t promise #1 rankings overnight, but our automotive SEO experts will absolutely deliver results over time by executing an ever-evolving strategy tailored for your dealership. Let’s connect to explore how we can make SEO work for you this time.

Summary – Stick With Automotive SEO Organizations That Have Your Back

A strong automotive SEO strategy is crucial for driving more organic traffic and connecting with consumers searching for vehicles online.

By following Dealer United’s best practices in SEO, and partnering with an experienced automotive agency like us, your dealership will attract more high-intent customers who are searching locally. There is, quite frankly, no better way to get feet in the door.

Want to learn more about Dealers United’s SEO Solutions?

Written By Lauren Blackwell
Lauren Blackwell is a skilled content marketer who has spent the past 3 years working in automotive advertising technology and now brings her unique experiences to Dealers United. From running ad campaigns, to curating auto-specific resources, Lauren is empowered to create valuable content to help automotive dealers thrive on social media.

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