Pinterest Ads For Car Dealers
Automotive dealerships use Pinterest ads to attract high-income shoppers and drive new + used vehicle interest.
Car shoppers come to Pinterest for inspiration, discovery, and to purchase.
Trusted Source
70% of users claim that Pinterest is where they go to find new products, ideas or services they can trust.
Inspiration + Education
People on Pinterest are eager for new ideas, which means they want to hear from you.
High Value SEO = VISIBILITY
Pinterest’s evergreen content doesn’t expire after 24 hours or get lost in chronological feeds.
Target and reach highly qualified ready-to-buy car shoppers.
Leverage demographics, interests, your customer lists, keywords, and “Actalike” targeting to get your ads in front of the Pinners most likely to purchase from your dealership.
Locally Focused
87% of Pinners are interested in connecting to local businesses, 3x more likely than competitors.
Reach All Generations
There’s less of a generational divide, with a near-even split among Gen Z, Millennials and Gen Xers!
Target and reach highly qualified ready-to-buy car shoppers.
Leverage demographics, interests, your customer lists, keywords, and “Actalike” targeting to get your ads in front of the Pinners most likely to purchase from your dealership.
Locally Focused
87% of Pinners are interested in connecting to local businesses, 3x more likely than competitors.
Reach All Generations
There’s less of a generational divide,
with a near-even split among
Gen Z, Millennials and Gen Xers!
Increase engagement with Pins that inspire with “Life Moments.”
Imagine Pinterest as a showroom, where your dealership will get to roll out engaging video Pins that spotlight your inventory. Take advantage of this visual-first platform to encourage users to discover different car models in a way that feels natural.
Inspire Your Market
Pinterest allows Pinners to find what they are interested in, engage with your brand, and help you grow your business.
Engage & Capture
People are 53% more likely to purchase a new vehicle within the next year when experiencing a major life event.
Increase engagement with Pins that inspire with “Life Moments.”
Imagine Pinterest as a showroom, where your dealership will get to roll out engaging video Pins that spotlight your inventory. Take advantage of this visual-first platform to encourage users to discover different car models in a way that feels natural.
Inspire Your Market
Pinterest allows Pinners to find what they are interested in, engage with your brand, and help you grow your business.
Engage & Capture
People are 53% more likely to purchase a new vehicle within the next year when experiencing a major life event.
Convert auto shoppers with Pins that make it easy to purchase.
Display your new inventory on Pinterest with Pins that allow users to click to view your vehicle inventory catalog and visit your dealership’s website, making it a convenient way for potential customers to explore options.
Purchasing Power
48% of the US adult Pinterest users have household incomes of $100k+.
High Purchase Frequency
71% of Pinterest Auto Buyer households have a high car purchase frequency (~every 2 years).
Convert auto shoppers with Pins that make it easy to purchase.
Display your new inventory on Pinterest with Pins that allow users to click to view your vehicle inventory catalog and visit your dealership’s website, making it a convenient way for potential customers to explore options.
Purchasing Power
48% of the US adult Pinterest users have household incomes of $100k+.
High Purchase Frequency
71% of Pinterest Auto Buyer households have a high car purchase frequency (~every 2 years).
Match Vehicle Sales Directly To Your Pinterest Ads & Prove ROI
With Pinterest Offline Conversions, you have the ability to directly connect your vehicle sales to your ongoing ad campaigns on Pinterest. This means you can see precisely how your digital ads are converting into real-world actions, like customers visiting your dealership and making purchases.
The Latest Pinterest Stats For Car Dealers
Monthly Active Users
Monthly U.S. Users
Automotive "Pinners"
of "Pinners" in-market for new vehicles
%
of adult internet users w/ HHI over $100K reached
%
of active users are 18+ and are in-market
%
of Pinners use the mobile app
%
of U.S. moms are on the internet
%
of users are on Pinterest for purchase inspiration
Get Started With Shopping Ads
Learn all about getting your dealership started with Automotive Shopping Ads with this free resource.
Get To Know The Benefits
Understand Pinterest Ads at a glance with this one pager that’s perfect for sharing with business decision makers.