Facebook & Instagram Ads For Car Dealers
Use a full-funnel Facebook & Instagram advertising strategy to sell more cars for your dealership.
Reach car shoppers every step of the auto buyer journey with Facebook & Instagram ads proven to turn clicks into car sales.
Attract & Engage In-Market Car Shoppers in Your Local Area
Leverage Meta’s powerful targeting options and hone in on users who live near your dealership, are in the market for a car, and match your ideal customer profile. Create localized ads to appear in their feeds and drive traffic to your website or dealership over the competition.
Future-proof targeting
Reach highly qualified users
Win your local market!
Attract & Engage In-Market Car Shoppers in Your Local Area
Leverage Meta’s powerful targeting options and hone in on users who live near your dealership, are in the market for a car, and match your ideal customer profile. Create localized ads to appear in their feeds and drive traffic to your website or dealership over the competition.
Future-proof targeting
Reach highly qualified users
Win your local market
4 Core Facebook & Instagram Targeting Features For Automotive
Access Key Data
Use Oracle Data to locate and reach thousands of In-Market Shoppers and current owners of specific vehicle makes and models.
Unlock Custom Audiences
Match email addresses or phone numbers from your CRM or DMS with Facebook profiles to deliver smarter Service, Buy-Back, and Trade-In campaigns.
Smart Targeting Solutions
Target in-market auto shoppers who have expressed interest in your dealer clients’ inventory with Facebook’s proprietary broad audience targeting.
Dynamic Retargeting
Build a retargeting list that follows up with shoppers who leave your site with the exact VIN or similar vehicle VINs viewed. Pair incentives with inventory!
Deliver The Right Vehicle To The Right Shopper With Dynamic Facebook & Instagram Ads
Turn your live inventory into powerful automotive ads that automatically match the right body style to the right shoppers. Further optimize your Facebook & Instagram ads by driving clicks to two different destinations – either on-Facebook vehicle description pages (VDPs) or directly to your website!
New & used vehicle inventory ads
Seamless on-platform vehicle pages
Real-time inventory syndication
Deliver The Right Vehicle To The Right Shopper With Dynamic Facebook & Instagram Ads
Turn your live inventory into powerful automotive ads that automatically match the right body style to the right shoppers. Further optimize your Facebook & Instagram ads by driving clicks to two different destinations – either on-Facebook vehicle description pages (VDPs) or directly to your website!
New & used vehicle inventory ads
Seamless on-platform vehicle pages
Sync your inventory in real-time
Transform low-funnel shoppers with VIN-Specific Lead Ads
Convert low-funnel shoppers into CRM leads with our VIN lead ads; designed to display relevant vehicles (based on VINs) to in-market shoppers within 3-7 days of when they last engaged with a VIN – when they’re the hottest. Capture VIN-specific test drive leads and send car shoppers information directly to your CRM or Facebook Messenger.
With VIN Lead Ads, you’ll make it easy for customers to:
Request a price quote
Schedule a test drive
Redeem a special offer
Transform low-funnel shoppers with VIN-Specific Lead Ads
Convert low-funnel shoppers into CRM leads with our VIN lead ads; designed to display relevant vehicles (based on VINs) to in-market shoppers within 3-7 days of when they last engaged with a VIN – when they’re the hottest. Capture VIN-specific test drive leads and send car shoppers information directly to your CRM or Facebook Messenger.
With VIN Lead Ads, you’ll make it easy for customers to:
Request a price quote
Schedule a test drive
Redeem a special offer
Unlimited Custom Car Dealership Campaigns Proven To Convert for Any Dealership Goals
We hate cookie-cutter ads, too. Our Creative Team creates hundreds of new designs every year for you to choose from. Every month, our Creative Team will work hand-in-hand with you to build brand new, custom campaigns around your New Car Incentives and Lease Specials.
Custom dealership ads for any special
Choose your own unique design
Stand out from your competition
Unlimited Custom Car Dealership Campaigns Proven To Convert for Any Dealership Goals
We hate cookie-cutter ads, too. Our Creative Team creates hundreds of new designs every year for you to choose from. Every month, our Creative Team will work hand-in-hand with you to build brand new, custom campaigns around your New Car Incentives and Lease Specials.
Custom dealership ads for any special
Choose your own unique design
Stand out from your competition
Real Unit Sales Proven from Facebook & Instagram Ads
Say goodbye to unclear ROI – Track performance and pinpoint winning strategies using Facebook & Instagram sales matchback’s. With accurate analytics and optimization, you can adjust bids, targets and creative to get the most conversions and sales from your ad spend. See real ROI from your investment.
Real Unit Sales Proven from Facebook & Instagram (Meta) Ads
Say goodbye to unclear ROI – Track performance and pinpoint winning strategies using Facebook & Instagram sales matchback’s. With accurate analytics and optimization, you can adjust bids, targets and creative to get the most conversions and sales from your ad spend. See real ROI from your investment.
The Latest Facebook & Instagram Stats For Car Dealers
%
of people who use Instagram search for products and services
people globally access Facebook every day
%
of surveyed U.S. car buyers use Facebook for auto research
%
of users say that Instagram is a key influence in buying products
people interact with Instagram stories daily
%
of US auto internet shoppers surveyed use their mobile device to shop for vehicles
The Facebook Automotive Playbook For Dealers
Learn all about getting your dealership started with successful Facebook Automotive Ads with this free resource.
Watch Now: Get Real With Instagram Reels For Car Dealers
