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Facebook & Instagram Ads For Car Dealers

Use a full-funnel Facebook & Instagram advertising strategy to sell more cars for your dealership.

 

Reach car shoppers every step of the auto buyer journey with Facebook & Instagram ads proven to turn clicks into car sales.

Attract & Engage In-Market Car Shoppers in Your Local Area

Leverage Meta’s powerful targeting options and hone in on users who live near your dealership, are in the market for a car, and match your ideal customer profile. Create localized ads to appear in their feeds and drive traffic to your website or dealership over the competition.

Future-proof targeting

Reach highly qualified users

Win your local market!

Attract & Engage In-Market Car Shoppers in Your Local Area

Leverage Meta’s powerful targeting options and hone in on users who live near your dealership, are in the market for a car, and match your ideal customer profile. Create localized ads to appear in their feeds and drive traffic to your website or dealership over the competition.

Future-proof targeting

Reach highly qualified users

Win your local market

4 Core Facebook & Instagram Targeting Features For Automotive

Access Key Data

Use Oracle Data to locate and reach thousands of In-Market Shoppers and current owners of specific vehicle makes and models.

Unlock Custom Audiences

Match email addresses or phone numbers from your CRM or DMS with Facebook profiles to deliver smarter Service, Buy-Back, and Trade-In campaigns.

Smart Targeting Solutions

Target in-market auto shoppers who have expressed interest in your dealer clients’ inventory with Facebook’s proprietary broad audience targeting.

Dynamic Retargeting

Build a retargeting list that follows up with shoppers who leave your site with the exact VIN or similar vehicle VINs viewed. Pair incentives with inventory!

Deliver The Right Vehicle To The Right Shopper With Dynamic Facebook & Instagram Ads

Turn your live inventory into powerful automotive ads that automatically match the right body style to the right shoppers. Further optimize your Facebook & Instagram ads by driving clicks to two different destinations – either on-Facebook vehicle description pages (VDPs) or directly to your website!

New & used vehicle inventory ads

Seamless on-platform vehicle pages

Real-time inventory syndication

Deliver The Right Vehicle To The Right Shopper With Dynamic Facebook & Instagram Ads

Turn your live inventory into powerful automotive ads that automatically match the right body style to the right shoppers. Further optimize your Facebook & Instagram ads by driving clicks to two different destinations – either on-Facebook vehicle description pages (VDPs) or directly to your website! 

New & used vehicle inventory ads

Seamless on-platform vehicle pages

Sync your inventory in real-time

Transform low-funnel shoppers with VIN-Specific Lead Ads

Convert low-funnel shoppers into CRM leads with our VIN lead ads; designed to display relevant vehicles (based on VINs) to in-market shoppers within 3-7 days of when they last engaged with a VIN – when they’re the hottest. Capture VIN-specific test drive leads and send car shoppers information directly to your CRM or Facebook Messenger.

With VIN Lead Ads, you’ll make it easy for customers to:

Request a price quote

Schedule a test drive

Redeem a special offer

Transform low-funnel shoppers with VIN-Specific Lead Ads

Convert low-funnel shoppers into CRM leads with our VIN lead ads; designed to display relevant vehicles (based on VINs) to in-market shoppers within 3-7 days of when they last engaged with a VIN – when they’re the hottest. Capture VIN-specific test drive leads and send car shoppers information directly to your CRM or Facebook Messenger.

With VIN Lead Ads, you’ll make it easy for customers to:

Request a price quote

Schedule a test drive

Redeem a special offer

 

Unlimited Custom Car Dealership Campaigns Proven To Convert for Any Dealership Goals

We hate cookie-cutter ads, too. Our Creative Team creates hundreds of new designs every year for you to choose from. Every month, our Creative Team will work hand-in-hand with you to build brand new, custom campaigns around your New Car Incentives and Lease Specials. 

Custom dealership ads for any special

Choose your own unique design

Stand out from your competition

 

Unlimited Custom Car Dealership Campaigns Proven To Convert for Any Dealership Goals

We hate cookie-cutter ads, too. Our Creative Team creates hundreds of new designs every year for you to choose from. Every month, our Creative Team will work hand-in-hand with you to build brand new, custom campaigns around your New Car Incentives and Lease Specials. 

Custom dealership ads for any special

Choose your own unique design

Stand out from your competition

Real Unit Sales Proven from Facebook & Instagram Ads

Say goodbye to unclear ROI – Track performance and pinpoint winning strategies using Facebook & Instagram sales matchback’s. With accurate analytics and optimization, you can adjust bids, targets and creative to get the most conversions and sales from your ad spend. See real ROI from your investment.

Real Unit Sales Proven from Facebook & Instagram (Meta) Ads

Say goodbye to unclear ROI – Track performance and pinpoint winning strategies using Facebook & Instagram sales matchback’s. With accurate analytics and optimization, you can adjust bids, targets and creative to get the most conversions and sales from your ad spend. See real ROI from your investment.

The Latest Facebook & Instagram Stats For Car Dealers

%

of people who use Instagram search for products and services

people globally access Facebook every day

%

of surveyed U.S. car buyers use Facebook for auto research

%

of users say that Instagram is a key influence in buying products

people interact with Instagram stories daily

%

of US auto internet shoppers surveyed use their mobile device to shop for vehicles

The Facebook Automotive Playbook For Dealers


Learn all about getting your dealership started with successful Facebook Automotive Ads with this free resource.

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Ready to supercharge sales with Facebook & instagram (meta) Ads For Car Dealers?

Register for the webinar, “The 3 Biggest Facebook Mistakes Even Advanced Dealer Marketers Are Making”!

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