Facebook & INSTAGRAM Ads For Car Dealers.
Use a full-funnel Facebook and Instagram Ads strategy proven to sell more cars for your dealership.
Reach car shoppers every step of the auto buyer journey with Meta Ads for car dealerships proven to turn clicks into car sales.
Attract & Engage In-Market Car Shoppers in Your Local Area
Our Facebook and Instagram Ads for car dealers are engineered to reach the right car shoppers at the right moment: people actively researching vehicles on Facebook and Instagram right now. We target local, in-market buyers and deliver your dealership’s message when it matters most.
Target local car shoppers
Reach buyers on Facebook and Instagram
Win more sales in your local market
4 Core Facebook & Instagram Ads Targeting Features for Automotive Dealerships
In-Market Buyer Targeting
Reach shoppers who are actively searching for vehicles and ready to buy, so your Facebook and Instagram Ads for car dealerships land in front of the right audience at the right time.
Custom Audience Retargeting
Re-engage website visitors, video viewers, and past leads with precision retargeting built specifically for Facebook and Instagram Ads for car dealers.
Lookalike Audience Targeting
Expand your reach by targeting new shoppers who look just like your best past customers! A proven Facebook and Instagram Ads strategy for automotive dealerships of every size.
Dynamic Geo-Targeting
Serve hyper-local Facebook and Instagram Ads to car shoppers within your exact trade area, driving more foot traffic and leads to your dealership.
Deliver the Right Vehicle to the Right Shopper with Dynamic Automotive Inventory Ads
Our Automotive Inventory Ads automatically match each shopper with the exact vehicles from your lot they’re most likely to buy. Powered by Facebook and Instagram’s dynamic ad technology, your inventory is promoted to in-market buyers in real time…no manual updates required.
Sync your live dealership inventory
Send buyers directly to vehicle detail pages
Launch instantly (inventory does the work!)
How It Works: Automotive Inventory Ads
Transform Low-Funnel Shoppers with Facebook and Instagram-Specific Lead Ads for Car Dealerships
When car shoppers are close to a decision, our Facebook and Instagram lead ad campaigns capture them before they go elsewhere. We build native lead forms directly inside Facebook and Instagram, making it effortless for buyers to request a quote, schedule a test drive, or get pre-approved without leaving the app.
Capture leads on Facebook & Instagram
Native lead forms, no landing page drop-off
Deliver a quote or offer instantly
Unlimited Custom Facebook and Instagram Ad Creatives Proven to Convert for Any Dealership Goal
Our creative team builds scroll-stopping Facebook and Instagram Ads for car dealers, from Reels and video ads to carousel inventory ads and static image campaigns. Every creative is designed around your dealership’s brand, your inventory, and your specific sales goals.
Custom creative for every campaign goal
Show your complete inventory in ads
Turn creative performance into real car sales
Real Unit Sales Proven from Facebook & Instagram Ads for Car Dealerships
We don’t optimize for likes or impressions — we optimize for sold vehicles. Our clients’ Facebook and Instagram Ads for automotive dealerships drive real, measurable ROI you can trace all the way to the sale.
See How Facebook & Instagram Ads Are Selling More Cars for Dealerships Like Yours
The Latest Facebook & Instagram
Ad Stats for Car Dealerships
%
of people who use Instagram search for products and services
people globally access Facebook every day
%
of surveyed U.S. car buyers use Facebook for auto research
%
of users say that Instagram is a key influence in buying products
people interact with Instagram stories daily
%
of US auto internet shoppers surveyed use their mobile device to shop for vehicles
The Facebook Ads Playbook for Car Dealerships
Facebook & Instagram’s Step-by-Step Blueprint for Selling More Cars with Meta AdsWatch Now: Get Real With Automotive Inventory Ads for Car Dealers
Unlock best practices for short form videos on Instagram and learn the editing tools, features, and trending topics that drive engagement.
READY TO SUPERCHARGE SALES WITH Facebook & Instagram ADS FOR CAR DEALERSHIPS?
Frequently Asked Questions
Questions Car Dealers are asking about Facebook & Instagram Ads.
How much do Facebook and Instagram ads cost for a car dealership?
Dealers United offers a flat service fee depending on your service needs. Unlike other automotive agencies, we never take a percentage of your ad spend which helps dealers save money as they scale. What matters more than the budget number is cost per car sold. Honda of Downtown LA sold 283 vehicles matched back to Meta ads at $89.07 per unit.
Do Facebook and Instagram ads actually work for car dealerships?
Yes, Facebook and Instagram ads can be one of the most effective platforms for selling cars when they are measured against vehicle sales instead of clicks. Kiefer Mazda went from 55 units in March 2024 to 201 in March 2025 running video-first social ads, with 131 sales matched back to those campaigns. Ask your vendor for matched unit sales, not just impressions.
What are Facebook Automotive Inventory Ads?
Automotive Inventory Ads pull live data straight from your inventory feed, so shoppers see real vehicles at real prices that are on your lot today. Units are added and removed automatically as inventory turns. No more paying to advertise a car you sold last week.
How do you run Facebook ads for a car dealership?
We start with technical setup: inventory feed, pixel, Meta CAPI, CRM tagging, UTMs. Then build campaigns at all three funnel stages so you reach shoppers who are 90 days out and the ones ready today. Then optimize weekly against sold units, not click-through rate.
How do you target car shoppers on Facebook and Instagram?
We run four audience buckets at once: website visitors on a 180-day window, in-market shoppers identified by platform behavior, owners of competitive makes for conquest, and your CRM list layered with Experian third-party data. Most agencies run one or two of those.
Not only that, but Dealers United has proprietary software that allows us to target shoppers down to the VIN. This helps dealers save money by ensuring car buyers only see the vehicle ads they’re interested in.
Can Facebook and Instagram ads send leads straight into my CRM?
Yes. Lead forms are captured inside Facebook and Instagram so shoppers never leave the app, and the lead pushes into your CRM in real time through ADF/XML. Messenger ads can route inquiries to your social inbox instead if your team prefers replying there.
How do I know if Facebook and Instagram ads actually sold cars?
We match ad engagement against your sold records, so you see influenced unit sales and cost per unit sold every month, not just cost per lead. St. Albert Dodge saw 79 matched unit sales at $181.22 per vehicle from paid social in 90 days.
Should my dealership run Instagram ads or just Facebook?
Run both. They share one ad system and one budget, and Instagram reaches younger shoppers and Reels-first browsers that Facebook alone misses. Splitting them into separate programs usually costs more and reaches fewer people. We treat Meta as one channel with multiple placements.