Automotive SEO Services For Car Dealers.
Unrivaled Automotive SEO Services that will boost your dealership’s organic Search Engine rankings and drive more revenue.
Automotive SEO
By using a detailed automotive SEO strategy, your dealership can grow its online presence. This attracts more customers and boosts sales. Embrace the power of search engine visibility and elevate your dealership with our expert SEO services.
Key Strategies for Successful Automotive SEO
To succeed in the competitive automotive industry, dealerships must use effective SEO strategies. These strategies help boost online visibility and attract more qualified leads. Our experts have identified key approaches to help your dealership thrive online:
Keyword Research and Optimization
Conducting thorough automotive-specific keyword research is crucial. It helps identify the terms and phrases your target audience uses online. By optimizing your website’s content with these keywords, you can improve your search engine rankings. This drives more relevant traffic to your site.
Choosing The Right Keywords
We design your keyword strategy based what you have the highest potential to rank for, factoring in relevance, search volume, competition levels and intent.
On-Page SEO Techniques for Automotive Websites
Effective on-page SEO optimization is key for ranking well in search results. This includes optimizing meta descriptions, headers, and content with relevant keywords. It also means ensuring fast loading times and implementing a mobile-responsive design.
Additionally, leveraging schema markup helps search engines understand your content better. This leads to improved click-through rates and higher rankings.
Building High-Quality Backlinks for Your Dealership
Link building is a critical part of automotive SEO. It helps establish your website’s authority and credibility in search engines. By securing high-quality backlinks from reputable sources in the automotive industry, you can improve your search rankings. This drives more qualified traffic to your site.
Local SEO: Attracting Nearby Customers to Your Dealership
At our Dealers United, we know how key local SEO is for your dealership. With 97% of people looking for local businesses online, it’s vital to boost your online presence. We use Google My Business optimization and GMB strategies to draw in nearby customers and increase your local search visibility.
Car dealerships can see Google ranking improvements in just 30 days with local SEO. This is much faster than national or international companies, which can take 6 to 12 months. By focusing on local SEO, your dealership can outperform competitors and see results quicker.
What to Look for in an Automotive SEO Provider
When picking an automotive SEO agency, look for these things:
- Specialized expertise in the automotive industry
- A dedicated team with a proven track record
Insights into both global and local SEO strategies - Transparency in reporting and communication
- Customized strategies tailored to your dealership’s unique needs
Other Auto SEO Vendors
Basic keyword strategy for low hanging fruit
Lazy backlink tactics that associate your domain with spam
One-size-fits all reporting
Thin, poor content that can fit any dealer market
Cookie-cutter SEO tactics
One-time fixes
Dealers United SEO Services
Customized, in-depth keyword analysis
Specialized automotive backlinks to elevate your domain
Meaningful monthly reporting
Robust content targeted to your unique local market
Absolutely ZERO cookie-cutter SEO tactics
Ongoing optimization & maintenance
Measuring the Success of Your Automotive SEO Campaign
It’s important to track your SEO campaign’s success. We give you detailed reports. These show how your website is doing.
| Metric | Description |
|---|---|
| Organic Traffic | The number of visitors reaching your website through search engines |
| Keyword Rankings | Your website’s position in search results for targeted keywords |
| Leads Generated | The number of qualified leads obtained through your website |
Why Us?
The Automotive SEO Solution That Does It All
We don’t just “check the box” for automotive Search Engine Optimization. We build, test, and are constantly optimizing your website to accelerate organic growth and fully leverage SEO’s revenue-driving potential. If you’re looking for an Automotive SEO Solution for your dealership that sets you apart from the competition, look no further than Dealers United.
Effortless Account Setup
We will take care of the technical setup of data tracking programs (like Google Search Console) to get your accounts established.
Advanced Targeting
Pinpoint the best local cities and regions near your dealership to reach customers in hyper-targeted regions with advanced local SEO tactics.
Keyword Research
Our team will research and identify the best keywords for your dealership to target to ensure that you reach your ideal customers.
Analyze Your Closest Competitors
Run an initial analysis of your top competitors to supercharge your marketing strategy and continue to get quarterly insight on their strategy and tactics.
“White Glove” Account Management
Gain dedicated, ongoing support and optimization of your dealership’s SEO strategy from our team of Search experts trained to discuss campaign performance.
Powerful Content Creation
Generate traffic and leads with new automotive-focused blog content each month. Round out your site with additional page build-out’s like “About Us” & location-focused pages.
SEO Health Inspection
We conduct a comprehensive health check of your entire website quarterly.
Maximize New and Pre-Owned Vehicle Inventory Pages
We optimize all inventory pages for maximum exposure in search results.
On-Page Optimization
Improve SEO with optimized on-page elements like meta tags and headings.
Ready to Turn SEO Into A Revenue Stream?
Frequently Asked Questions
Questions car dealers are asking about Automotive SEO right now.
How is Dealers United's automotive SEO different from other agencies?
Most automotive SEO vendors target easy, low competition keywords, run backlink tactics that risk associating a dealer’s domain with spam sites, and deliver one size fits all reporting built from generic content. Dealers United builds a customized strategy for every dealership: automotive specific keyword research tied to your actual models and market, specialized backlinks from automotive relevant domains, meaningful monthly reporting tied to real outcomes, and ongoing optimization rather than a one time fix.
How long does it take to see SEO results for my dealership?
What results has Dealers United actually delivered with SEO for dealerships?
Real, named results, not projections. Power Ford in Albuquerque saw a 51% increase in organic traffic and reached the number one search result for “ford bronco for sale albuquerque.” Rob Sight Ford grew to 1,500 ranked keywords with a 41% increase in organic traffic. St. Albert Dodge improved rankings on 1,531 keywords with a 23% increase in organic traffic. These are specific dealership outcomes, not industry averages.
Will Dealers United's SEO outperform my in-house team or website provider?
Most dealership website providers build pages for inventory management, not search visibility, which is why so many dealer sites end up with thin content, no backlink strategy, and poor technical health. Dealers United’s SEO team works exclusively in automotive, with specialized keyword research, technical fixes, and content built for your specific market. Whether that outperforms a strong in-house team depends on the team. We’re happy to run a side-by-side audit of your current site so you can see exactly where the gaps are before deciding.
What's included in Dealers United's automotive SEO service?
Automotive-specific keyword research and technical on-page optimization (title tags, headers, schema markup). A Backyard Strategy that builds local landing pages for the cities surrounding your dealership, not just your home market. Ongoing content creation, buyers’ guides, trim comparisons, and model overviews built around real keyword research. Automotive-relevant backlink building to grow domain authority without spam risk. Google Business Profile optimization and local listing management.
Does Dealers United's SEO help my dealership show up in AI search results like ChatGPT and Google AI Overviews?
Yes. Every SEO package includes an AI Search Foundation layer: research into the actual prompts car shoppers ask AI tools, plus content built to answer them, giving your dealership early visibility in AI Overviews and similar results. Dealerships that want a deeper AI citation strategy across ChatGPT, Reddit, and other AI-cited sources should look at our dedicated AI GEO service, built on top of this SEO foundation.
How much does automotive SEO cost for a dealership?
Pricing depends on your dealership’s needs. We offer a flat-rate management fee with multiple tiers based on your needs. So prices stay the same as your business grows. We just need to know a little bit more about your dealership to give you a recommendation on a package that best fits your needs.